<s>
The	O
McAfee	B-Application
SiteAdvisor	I-Application
,	O
later	O
renamed	O
as	O
the	O
McAfee	B-Application
WebAdvisor	I-Application
,	O
is	O
a	O
service	O
that	O
reports	O
on	O
the	O
safety	O
of	O
web	O
sites	O
by	O
crawling	B-Application
the	O
web	O
and	O
testing	O
the	O
sites	O
it	O
finds	O
for	O
malware	O
and	O
spam	O
.	O
</s>
<s>
A	O
browser	O
extension	O
can	O
show	O
these	O
ratings	O
on	O
hyperlinks	O
such	O
as	O
on	O
web	B-Application
search	I-Application
results	O
.	O
</s>
<s>
The	O
service	O
was	O
originally	O
developed	O
by	O
SiteAdvisor	B-Application
,	O
Inc	O
,	O
an	O
MIT	O
startup	O
first	O
introduced	O
at	O
CodeCon	O
on	O
February	O
10	O
,	O
2006	O
,	O
and	O
later	O
acquired	O
by	O
McAfee	O
on	O
April	O
5	O
,	O
2006	O
.	O
</s>
<s>
Prior	O
to	O
mid-October	O
2014	O
,	O
the	O
functionality	O
of	O
SiteAdvisor	B-Application
could	O
be	O
accessed	O
by	O
submitting	O
a	O
URL	O
to	O
the	O
website	O
at	O
,	O
but	O
can	O
now	O
also	O
be	O
accessed	O
through	O
a	O
downloadable	O
Browser	O
Plugin	O
.	O
</s>
<s>
A	O
paid	O
version	O
of	O
McAfee	B-Application
SiteAdvisor	I-Application
,	O
McAfee	B-Application
SiteAdvisor	I-Application
LIVE	O
,	O
is	O
included	O
in	O
McAfee	O
Total	O
Protection	O
and	O
has	O
extra	O
features	O
:	O
</s>
<s>
Download	O
Protection	O
-	O
SiteAdvisor	B-Application
LIVE	O
allows	O
the	O
consumer	O
to	O
adjust	O
how	O
aggressively	O
SiteAdvisor	B-Application
scans	O
downloads	O
.	O
</s>
<s>
Protected	O
Mode	O
-	O
Allows	O
the	O
user	O
to	O
set	O
a	O
password	O
for	O
SiteAdvisor	B-Application
to	O
prevent	O
users	O
from	O
accessing	O
or	O
downloading	O
from	O
Yellow	O
and	O
Red	O
rated	O
websites	O
.	O
</s>
<s>
This	O
password	O
will	O
also	O
be	O
required	O
to	O
change	O
any	O
SiteAdvisor	B-Application
settings	O
after	O
Protected	O
Mode	O
has	O
been	O
enabled	O
.	O
</s>
<s>
In	O
addition	O
to	O
selling	O
to	O
the	O
end	O
consumers	O
,	O
as	O
of	O
2017	O
,	O
McAfee	O
also	O
sells	O
to	O
the	O
web	O
site	O
owners	O
with	O
their	O
McAfee	B-Application
Secure	I-Application
program	O
,	O
which	O
supposedly	O
runs	O
daily	O
security	O
checks	O
and	O
gives	O
passing	O
sites	O
a	O
"	O
McAfee	B-Application
Secure	I-Application
"	O
badge	O
.	O
</s>
<s>
As	O
of	O
December	O
2010	O
,	O
McAfee	B-Application
Secure	I-Application
marketing	O
materials	O
say	O
there	O
are	O
350	O
million	O
installs	O
of	O
McAfee	B-Application
SiteAdvisor	I-Application
,	O
and	O
a	O
likely	O
much	O
larger	O
viewer	O
base	O
with	O
search	B-Application
engine	I-Application
agreements	O
such	O
as	O
that	O
with	O
Yahoo	O
.	O
</s>
<s>
Its	O
defining	O
feature	O
was	O
that	O
it	O
would	O
deny	O
redirecting	O
to	O
sites	O
classified	O
by	O
SiteAdvisor	B-Application
as	O
insecure	O
,	O
to	O
provide	O
users	O
receiving	O
a	O
"	O
mcaf.ee	O
 "	O
URL	O
with	O
the	O
confidence	O
that	O
they	O
would	O
not	O
land	O
on	O
a	O
malicious	O
site	O
.	O
</s>
<s>
In	O
March	O
2006	O
,	O
McAfee	O
launched	O
a	O
JavaScript-based	O
quiz	O
which	O
has	O
users	O
pick	O
between	O
sites	O
rated	O
as	O
safe	O
and	O
unsafe	O
.	O
</s>
<s>
A	O
flash-based	B-Protocol
memory	O
training	O
game	O
called	O
"	O
WebQuest	O
"	O
was	O
launched	O
around	O
2007	O
.	O
</s>
<s>
SiteAdvisor	B-Application
has	O
published	O
various	O
reports	O
regarding	O
online	O
threats	O
such	O
as	O
typosquatting	B-Protocol
,	O
where	O
mistyped	O
domains	O
may	O
lead	O
to	O
sites	O
ranging	O
from	O
harmless	O
pay-per-click	O
and	O
domain	O
parking	O
sites	O
to	O
pornographic	O
and	O
malware	O
sites	O
.	O
</s>
<s>
The	O
very	O
nature	O
of	O
SiteAdvisor	B-Application
and	O
the	O
long	O
periods	O
between	O
site	O
crawls	O
mean	O
that	O
even	O
if	O
the	O
SiteAdvisor	B-Application
tests	O
were	O
100%	O
accurate	O
a	O
Green	O
rating	O
offers	O
no	O
guarantee	O
of	O
safety	O
.	O
</s>
<s>
McAfee	B-Application
SiteAdvisor	I-Application
now	O
makes	O
use	O
of	O
the	O
TrustedSource	O
website	O
reputation	O
organisation	O
,	O
to	O
act	O
as	O
something	O
like	O
a	O
'	O
cloud	O
 '	O
intelligence	O
software	O
to	O
get	O
the	O
most	O
up-to-date	O
information	O
on	O
websites	O
as	O
possible	O
,	O
very	O
similar	O
to	O
McAfee	O
's	O
Active	O
Protection	O
(	O
Artemis	O
)	O
system	O
.	O
</s>
<s>
Time	O
magazine	O
named	O
SiteAdvisor.com	B-Application
among	O
the	O
50	O
coolest	O
websites	O
of	O
2006	O
.	O
</s>
<s>
Popular	O
Science	O
awarded	O
SiteAdvisor	B-Application
the	O
"	O
Best	O
of	O
What	O
's	O
New	O
"	O
award	O
in	O
the	O
Computing	O
category	O
for	O
2006	O
.	O
</s>
<s>
PC	O
World	O
ranked	O
SiteAdvisor	B-Application
at	O
#15	O
in	O
"	O
The	O
100	O
Best	O
Products	O
of	O
2007.	O
"	O
</s>
