<s>
The	O
company	O
operates	O
through	O
three	O
business	O
segments	O
:	O
North	O
America	O
,	O
International	O
,	O
and	O
American	B-Application
Girl	I-Application
.	O
</s>
<s>
Two	O
of	O
its	O
historic	O
and	O
most	O
valuable	O
brands	O
,	O
Barbie	B-Application
and	O
Hot	B-Device
Wheels	I-Device
,	O
were	O
respectively	O
named	O
the	O
top	O
global	O
toy	O
property	O
and	O
the	O
top-selling	O
global	O
toy	O
of	O
the	O
year	O
for	O
2020	O
and	O
2021	O
by	O
The	O
NPD	O
Group	O
,	O
a	O
global	O
information	O
research	O
company	O
.	O
</s>
<s>
The	O
Barbie	B-Application
doll	O
debuted	O
on	O
March	O
9	O
,	O
1959	O
,	O
going	O
on	O
to	O
become	O
the	O
company	O
's	O
best-selling	O
toy	O
in	O
history	O
.	O
</s>
<s>
The	O
original	O
Barbie	B-Application
Dreamhouse	O
appeared	O
in	O
1962	O
,	O
and	O
was	O
made	O
with	O
cardboard	O
and	O
paper	O
.	O
</s>
<s>
That	O
year	O
also	O
saw	O
the	O
release	O
of	O
Astronaut	O
Barbie	B-Application
,	O
the	O
first	O
of	O
many	O
space-themed	O
Barbies	B-Application
.	O
</s>
<s>
Barbie	B-Application
traveled	O
to	O
the	O
moon	O
four	O
years	O
before	O
Neil	O
Armstrong	O
.	O
</s>
<s>
On	O
May	O
18	O
,	O
1968	O
,	O
Hot	B-Device
Wheels	I-Device
was	O
released	O
to	O
the	O
market	O
.	O
</s>
<s>
Hot	B-Device
Wheels	I-Device
was	O
invented	O
by	O
a	O
team	O
of	O
Mattel	O
inventors	O
,	O
which	O
included	O
a	O
rocket	O
scientist	O
and	O
a	O
car	O
designer	O
.	O
</s>
<s>
That	O
year	O
also	O
saw	O
another	O
doll	O
release	O
,	O
this	O
time	O
,	O
Christie	O
,	O
Barbie	B-Application
's	O
friend	O
and	O
the	O
first	O
black	O
doll	O
,	O
which	O
in	O
the	O
following	O
years	O
and	O
decades	O
would	O
spawn	O
an	O
endless	O
line	O
of	O
Barbie-themed	O
and	O
branded	O
family	O
and	O
friends	O
.	O
</s>
<s>
In	O
1970	O
,	O
Hot	B-Device
Wheels	I-Device
forged	O
a	O
sponsorship	O
agreement	O
with	O
drag	O
racing	O
drivers	O
Don	O
“	O
The	O
Snake	O
”	O
Prudhomme	O
and	O
Tom	O
“	O
The	O
Mongoose	O
”	O
McEwen	O
.	O
</s>
<s>
In	O
addition	O
to	O
other	O
marketing	O
measures	O
,	O
the	O
two	O
racers’	O
cars	O
,	O
a	O
yellow	O
Barracuda	O
and	O
a	O
red	O
Duster	O
,	O
were	O
reproduced	O
as	O
Hot	B-Device
Wheels	I-Device
toys	O
.	O
</s>
<s>
In	O
1980	O
,	O
Mattel	O
introduced	O
the	O
first	O
diverse	O
line	O
of	O
Barbie	B-Application
dolls	O
with	O
a	O
Hispanic	O
doll	O
and	O
the	O
first	O
African-American	O
Barbie	B-Application
(	O
different	O
from	O
Christie	O
who	O
was	O
Barbie	B-Application
's	O
friend	O
)	O
.	O
</s>
<s>
The	O
line	O
will	O
eventually	O
include	O
Barbies	B-Application
from	O
more	O
than	O
40	O
countries	O
.	O
</s>
<s>
In	O
1985	O
,	O
the	O
company	O
launched	O
the	O
Barbie	B-Application
“	O
We	O
Girls	O
Can	O
Do	O
Anything	O
”	O
TV	O
advertising	O
campaign	O
to	O
encourage	O
girls	O
to	O
believe	O
in	O
themselves	O
.	O
</s>
<s>
They	O
also	O
released	O
the	O
CEO	O
/	O
Day-to-Night	O
Barbie	B-Application
to	O
celebrate	O
women	O
becoming	O
CEOs	O
.	O
</s>
<s>
In	O
1986	O
,	O
Barbie	B-Application
joined	O
the	O
list	O
of	O
famous	O
individuals	O
painted	O
by	O
Andy	O
Warhol	O
.	O
</s>
<s>
From	O
1987-1992	O
,	O
Barbie	B-Application
sales	O
increased	O
from	O
$430	O
million	O
to	O
almost	O
$1	O
billion	O
.	O
</s>
<s>
In	O
1992	O
,	O
Barbie	B-Application
added	O
a	O
new	O
career	O
to	O
her	O
name	O
when	O
Mattel	O
created	O
the	O
first	O
President	O
Barbie	B-Application
.	O
</s>
<s>
Since	O
1992	O
,	O
Barbie	B-Application
has	O
run	O
for	O
President	O
seven	O
times	O
.	O
</s>
<s>
In	O
1998	O
,	O
Mattel	O
acquired	O
Pleasant	O
Company	O
(	O
creators	O
of	O
the	O
American	B-Application
Girl	I-Application
brand	O
)	O
and	O
Swindon	O
,	O
England-based	O
toymaker	O
Bluebird	O
Toys	O
(	O
along	O
with	O
its	O
most	O
prized	O
property	O
,	O
Polly	O
Pocket	O
)	O
.	O
</s>
<s>
That	O
same	O
year	O
,	O
the	O
first	O
American	B-Application
Girl	I-Application
retail	O
store	O
opened	O
for	O
business	O
in	O
Chicago	O
.	O
</s>
<s>
That	O
same	O
year	O
,	O
Mattel	O
acquired	O
View-Master	O
,	O
and	O
Hot	B-Device
Wheels	I-Device
partnered	O
with	O
NASCAR	O
drivers	O
Kyle	O
Petty	O
and	O
Jack	O
Baldwin	O
.	O
</s>
<s>
That	O
was	O
also	O
the	O
year	O
that	O
Barbie	B-Application
was	O
inducted	O
into	O
the	O
National	O
Toy	O
Hall	O
of	O
Fame	O
;	O
and	O
the	O
first	O
Thomas	O
&	O
Friends	O
theme	O
park	O
,	O
Thomas	O
Land	O
,	O
opened	O
in	O
Japan	O
’s	O
Fujikyu	O
Park	O
.	O
</s>
<s>
In	O
December	O
2000	O
,	O
Mattel	O
sued	O
Danish-Norwegian	O
europop	O
band	O
Aqua	O
,	O
claiming	O
their	O
song	O
"	O
Barbie	B-Application
Girl	O
"	O
violated	O
the	O
Barbie	B-Application
trademark	O
and	O
turned	O
Barbie	B-Application
into	O
a	O
sex	O
object	O
,	O
referring	O
to	O
her	O
as	O
a	O
"	O
blonde	O
bimbo	O
"	O
;	O
in	O
a	O
lawsuit	O
which	O
was	O
rejected	O
in	O
two	O
years	O
later	O
.	O
</s>
<s>
Two	O
years	O
later	O
,	O
the	O
companies	O
extended	O
their	O
partnership	O
,	O
with	O
Mattel	O
becoming	O
master	O
licensee	O
for	O
Batman	B-General_Concept
,	O
Superman	B-Application
,	O
Justice	O
League	O
and	O
the	O
Looney	B-Application
Tunes	I-Application
toys	O
for	O
all	O
markets	O
except	O
Asia	O
.	O
</s>
<s>
In	O
2001	O
,	O
the	O
Twin	O
Mill	O
,	O
the	O
first	O
life-sized	O
Hot	B-Device
Wheels	I-Device
car	O
,	O
was	O
created	O
.	O
</s>
<s>
Since	O
then	O
,	O
more	O
than	O
twenty	O
life-sized	O
cars	O
have	O
been	O
created	O
and	O
inducted	O
into	O
the	O
Hot	B-Device
Wheels	I-Device
Garage	O
of	O
Legends	O
.	O
</s>
<s>
American	B-Application
Girl	I-Application
launched	O
its	O
“	O
Girl	O
of	O
the	O
Year	O
”	O
campaign	O
in	O
2001	O
to	O
highlight	O
dolls	O
with	O
contemporary	O
stories	O
.	O
</s>
<s>
The	O
recall	O
included	O
7.1	O
million	O
Polly	O
Pocket	O
toys	O
produced	O
before	O
November	O
2006	O
,	O
600,000	O
Barbie	B-Application
and	O
Tanner	O
Playsets	O
,	O
1	O
million	O
Doggie	O
Daycare	O
,	O
Shonen	O
Jump	O
's	O
One	O
Piece	O
and	O
thousands	O
of	O
Batman	B-General_Concept
Manga	O
toys	O
due	O
to	O
exposed	O
magnets	O
.	O
</s>
<s>
On	O
June	O
11	O
,	O
2010	O
,	O
Mattel	O
launched	O
Monster	O
High	O
,	O
a	O
fashion	O
doll	O
line	O
featuring	O
the	O
teenage	O
children	O
of	O
famous	O
and	O
well-known	O
monsters	O
like	O
Dracula	B-Application
,	O
Frankenstein	B-Application
,	O
Cleopatra	B-Application
,	O
Gorgon	B-Device
,	O
Werewolf	O
and	O
The	O
Mummy	O
.	O
</s>
<s>
In	O
2011	O
,	O
Hot	B-Device
Wheels	I-Device
set	O
a	O
new	O
world-record	O
for	O
a	O
jump	O
made	O
by	O
a	O
four-wheeled	O
vehicle	O
at	O
the	O
100th	O
anniversary	O
of	O
the	O
Indy	O
500	O
.	O
</s>
<s>
In	O
2012	O
,	O
Mattel	O
introduced	O
a	O
doll	O
,	O
Ella	O
,	O
to	O
the	O
Barbie	B-Application
line	O
.	O
</s>
<s>
Mattel	O
added	O
a	O
princess-themed	O
Barbie	B-Application
line	O
in	O
2010	O
.	O
</s>
<s>
Barbie	B-Application
sales	O
began	O
plummeting	O
in	O
2012	O
,	O
thus	O
removing	O
focus	O
from	O
the	O
Disney	O
Princess	O
line	O
.	O
</s>
<s>
These	O
previous	O
production	O
units	O
had	O
created	O
several	O
Barbie	B-Application
,	O
American	B-Application
Girl	I-Application
,	O
and	O
Monster	O
High	O
movies	O
and	O
tv	O
shows	O
.	O
</s>
<s>
In	O
the	O
process	O
,	O
the	O
production	O
teams	O
and	O
operations	O
of	O
Mattel	O
Playground	O
Productions	O
,	O
HIT	O
Entertainment	O
and	O
the	O
American	B-Application
Girl	I-Application
content	O
creation	O
team	O
in	O
Middleton	O
,	O
Wisconsin	O
were	O
absorbed	O
into	O
Creations	O
in	O
the	O
following	O
day	O
.	O
</s>
<s>
On	O
July	O
19	O
,	O
2016	O
,	O
NBCUniversal	O
announced	O
Mattel	O
's	O
license	O
acquisition	O
to	O
produce	O
toys	O
based	O
on	O
the	O
Jurassic	B-Application
Park	I-Application
franchise	O
after	O
Hasbro	O
's	O
rights	O
expired	O
in	O
2017	O
.	O
</s>
<s>
Mattel	O
formed	O
with	O
Chinese	O
internet	O
technology	O
and	O
video	O
game	O
company	O
NetEase	O
on	O
January	O
29	O
,	O
2018	O
,	O
a	O
joint	O
venture	O
,	O
Mattel163	O
,	O
a	O
mobile	O
publishing	O
and	O
development	O
studio	O
that	O
creates	O
apps	O
based	O
on	O
some	O
of	O
Mattel	O
’s	O
brands	O
,	O
including	O
Barbie	B-Application
,	O
Hot	B-Device
Wheels	I-Device
,	O
and	O
Thomas	O
&	O
Friends	O
.	O
</s>
<s>
At	O
the	O
time	O
the	O
deal	O
was	O
signed	O
,	O
Barbie	B-Application
had	O
just	O
been	O
named	O
one	O
of	O
the	O
Top	O
50	O
Most	O
Viewed	O
YouTube	O
Channels	O
in	O
the	O
U.S.	O
and	O
more	O
than	O
140	O
million	O
Barbie	B-Application
films	O
and	O
30	O
full-length	O
movies	O
had	O
been	O
released	O
.	O
</s>
<s>
That	O
same	O
year	O
,	O
American	B-Application
Girl	I-Application
released	O
“	O
Create	O
Your	O
Own	O
,	O
”	O
allowing	O
kids	O
to	O
create	O
a	O
doll	O
from	O
scratch	O
and	O
customize	O
everything	O
including	O
facial	O
features	O
,	O
hair	O
,	O
accessories	O
and	O
outfits	O
,	O
and	O
the	O
doll	O
’s	O
favorite	O
places	O
and	O
hobbies	O
.	O
</s>
<s>
The	O
company	O
announced	O
on	O
December	O
24	O
,	O
2018	O
,	O
that	O
they	O
lost	O
the	O
DC	O
Comics	O
toy	O
license	O
to	O
Spin	B-Application
Master	I-Application
starting	O
in	O
the	O
spring	O
of	O
2020	O
.	O
</s>
<s>
2018	O
was	O
also	O
the	O
50th	O
anniversary	O
of	O
Hot	B-Device
Wheels	I-Device
.	O
</s>
<s>
To	O
celebrate	O
,	O
the	O
original	O
16	O
Hot	B-Device
Wheels	I-Device
die-cast	O
cars	O
were	O
recreated	O
and	O
sold	O
as	O
a	O
set	O
.	O
</s>
<s>
Mattel	O
released	O
Hot	B-Device
Wheels	I-Device
Monster	O
Trucks	O
in	O
2019	O
.	O
</s>
<s>
It	O
included	O
a	O
full	O
line	O
of	O
die-cast	O
vehicles	O
and	O
a	O
national	O
live-event	O
tour	O
,	O
Hot	B-Device
Wheels	I-Device
Monster	O
Trucks	O
Live	O
.	O
</s>
<s>
On	O
March	O
9	O
,	O
2019	O
,	O
Barbie	B-Application
celebrated	O
its	O
60th	O
anniversary	O
.	O
</s>
<s>
In	O
June	O
,	O
Mattel	O
released	O
its	O
new	O
Hot	B-Device
Wheels	I-Device
ID	O
line	O
of	O
cars	O
.	O
</s>
<s>
That	O
same	O
month	O
,	O
the	O
new	O
Basquiat	O
Barbie	B-Application
was	O
introduced	O
,	O
featuring	O
the	O
work	O
of	O
the	O
artist	O
Jean-Michel	O
Basquiat	O
.	O
</s>
<s>
Arts	O
Music	O
planned	O
to	O
make	O
available	O
hundreds	O
of	O
never-before-released	O
songs	O
and	O
new	O
songs	O
for	O
existing	O
brands	O
such	O
as	O
Barbie	B-Application
,	O
Thomas	O
&	O
Friends	O
,	O
Hot	B-Device
Wheels	I-Device
,	O
American	B-Application
Girl	I-Application
,	O
and	O
Fisher-Price	O
.	O
</s>
<s>
The	O
site	O
’s	O
inaugural	O
collection	O
included	O
the	O
Artist	O
Collaboration	O
Collection	O
,	O
featuring	O
brands	O
Barbie	B-Application
,	O
Masters	O
of	O
the	O
Universe	O
,	O
Hot	B-Device
Wheels	I-Device
,	O
and	O
the	O
Magic	O
8-Ball	O
and	O
artists	O
Gianni	O
Lee	O
,	O
Cristina	O
Martinez	O
,	O
Travis	O
Ragsdale	O
,	O
and	O
Distortedd	O
.	O
</s>
<s>
Additional	O
Mattel	O
Television	O
content	O
includes	O
series	O
based	O
on	O
Master	O
of	O
the	O
Universe	O
,	O
Barbie	B-Application
,	O
Thomas	O
&	O
Friends	O
,	O
Polly	O
Pocket	O
,	O
and	O
more	O
.	O
</s>
<s>
Mattel	O
has	O
a	O
long	O
history	O
of	O
media	O
engagement	O
since	O
its	O
foundation	O
with	O
the	O
advertising	O
of	O
products	O
from	O
its	O
brands	O
including	O
Barbie	B-Application
,	O
Monster	O
High	O
and	O
Polly	O
Pocket	O
,	O
but	O
the	O
venture	O
into	O
full-time	O
entertainment	O
began	O
in	O
May	O
,	O
1970	O
,	O
when	O
it	O
teamed	O
up	O
with	O
producer	O
Robert	O
B	O
.	O
Radnitz	O
to	O
form	O
a	O
joint	O
venture	O
film	O
production	O
company	O
,	O
"	O
Radnitz/Mattel	O
Productions	O
"	O
.	O
</s>
<s>
My	O
Scene	O
,	O
with	O
Mattel	O
's	O
flagship	O
Barbie	B-Application
brand	O
,	O
launched	O
in	O
2002	O
and	O
wasted	O
little	O
time	O
in	O
invoking	O
a	O
film	O
franchise	O
of	O
DVD-exclusive/direct	O
-to-DVD	O
CGI-animated	O
films	O
.	O
</s>
<s>
With	O
Lionsgate	O
and	O
its	O
previous	O
incarnation	O
companies	O
in	O
Artisan	O
Films	O
and	O
Family	O
Home	O
Entertainment	O
,	O
Mattel	O
had	O
its	O
flagship	O
Barbie	B-Application
brand	O
launched	O
into	O
a	O
series	O
of	O
successful	O
computer-animated	O
direct-to-video	O
films	O
,	O
which	O
moved	O
to	O
Universal	O
in	O
late	O
2006	O
and	O
is	O
,	O
as	O
of	O
1	O
September	O
2021	O
,	O
jointly	O
handled	O
by	O
Mill	O
Creek	O
Entertainment	O
and	O
NCirlce	O
Entertainment	O
,	O
with	O
the	O
latter	O
solely	O
for	O
American	O
retailers	O
.	O
</s>
<s>
Monster	O
High	O
followed	O
Barbie	B-Application
just	O
months	O
after	O
its	O
launch	O
in	O
2010	O
and	O
many	O
“	O
American	B-Application
Girl	I-Application
”	O
films	O
were	O
made	O
.	O
</s>
<s>
Mattel	O
formed	O
a	O
"	O
senior	O
head	O
"	O
division	O
Mattel	O
Creations	O
on	O
March	O
30	O
,	O
2016	O
,	O
to	O
absorb	O
Mattel	O
Playground	O
Productions	O
,	O
HiT	O
Entertainment	O
and	O
the	O
American	B-Application
Girl	I-Application
content	O
creation	O
team	O
in	O
Middleton	O
,	O
Wisconsin	O
and	O
centralize	O
its	O
content	O
output	O
.	O
</s>
