<s>
Marketo	B-Application
,	I-Application
Inc	I-Application
.	I-Application
is	O
an	O
American	O
software	O
company	O
,	O
with	O
it	O
's	O
headquarters	O
in	O
San	O
Mateo	O
,	O
California	O
.	O
</s>
<s>
Marketo	B-Application
develops	O
and	O
sells	O
marketing	B-Application
automation	I-Application
software	O
for	O
account-based	O
marketing	O
and	O
other	O
marketing	O
services	O
and	O
products	O
,	O
including	O
SEO	O
and	O
content	O
creation	O
.	O
</s>
<s>
In	O
2018	O
,	O
Marketo	B-Application
was	O
acquired	O
by	O
Adobe	O
Inc	O
.	O
</s>
<s>
In	O
2006	O
,	O
they	O
founded	O
Marketo	B-Application
.	O
</s>
<s>
Marketo	B-Application
introduced	O
its	O
first	O
product	O
,	O
Marketo	B-Application
Lead	O
Management	O
,	O
in	O
2008	O
followed	O
by	O
Marketo	B-Application
Sales	O
Insight	O
in	O
2009	O
and	O
Marketo	B-Application
Revenue	O
Cycle	O
Analytics	O
in	O
2010	O
.	O
</s>
<s>
In	O
April	O
2012	O
,	O
Marketo	B-Application
completed	O
its	O
first	O
acquisition	O
by	O
acquiring	O
Crowd	O
Factory	O
,	O
which	O
enabled	O
the	O
company	O
to	O
integrate	O
social	O
media	O
marketing	O
capabilities	O
into	O
its	O
application	O
suite	O
.	O
</s>
<s>
In	O
November	O
2012	O
,	O
Marketo	B-Application
introduced	O
,	O
an	O
app	O
and	O
services	O
network	O
for	O
the	O
“	O
marketing	O
nation	O
”	O
of	O
technology	O
partners	O
and	O
professional	O
service	O
providers	O
.	O
</s>
<s>
By	O
2013	O
,	O
Marketo	B-Application
filed	O
for	O
initial	O
public	O
offering	O
and	O
went	O
public	O
on	O
May	O
17	O
,	O
2013	O
.	O
</s>
<s>
In	O
December	O
2013	O
,	O
Marketo	B-Application
acquired	O
Insightera	O
,	O
an	O
Israeli	O
company	O
specializing	O
in	O
website	O
personalization	O
,	O
for	O
$20	O
million	O
in	O
cash	O
and	O
stock	O
.	O
</s>
<s>
In	O
June	O
2016	O
,	O
Vista	O
Equity	O
Partners	O
announced	O
an	O
agreement	O
to	O
acquire	O
Marketo	B-Application
for	O
approximately	O
$1.79	O
billion	O
,	O
and	O
the	O
acquisition	O
completed	O
in	O
August	O
2017	O
.	O
</s>
<s>
Steve	O
Lucas	O
was	O
named	O
the	O
new	O
chief	O
executive	O
officer	O
of	O
Marketo	B-Application
in	O
October	O
2016	O
.	O
</s>
<s>
In	O
2017	O
,	O
Marketo	B-Application
was	O
named	O
as	O
a	O
leader	O
in	O
the	O
Gartner	O
Magic	O
Quadrant	O
for	O
CRM	O
Lead	O
Management	O
for	O
the	O
sixth	O
year	O
in	O
a	O
row	O
.	O
</s>
<s>
In	O
August	O
2017	O
,	O
Marketo	B-Application
announced	O
that	O
it	O
will	O
move	O
all	O
of	O
its	O
marketing	B-Application
automation	I-Application
software	O
onto	O
Google	B-General_Concept
Cloud	I-General_Concept
Platform	I-General_Concept
as	O
part	O
of	O
a	O
six-year	O
partnership	O
to	O
integrate	O
Google	O
's	O
tools	O
into	O
Marketo	B-Application
's	O
products	O
;	O
however	O
,	O
this	O
was	O
paused	O
in	O
2019	O
.	O
</s>
<s>
On	O
September	O
20	O
,	O
2018	O
,	O
Adobe	O
Systems	O
announced	O
that	O
it	O
was	O
buying	O
Marketo	B-Application
for	O
$4.75	O
billion	O
.	O
</s>
