<s>
MapHook	B-Application
is	O
a	O
location-based	O
journal	O
and	O
social	O
networking	O
application	B-Application
that	O
is	O
operated	O
by	O
MapHook	B-Application
Inc.	O
,	O
a	O
software	O
applications	O
development	O
firm	O
based	O
in	O
Dulles	O
,	O
Virginia	O
.	O
</s>
<s>
MapHook	B-Application
combines	O
GPS	O
and	O
mapping	O
technologies	O
to	O
allow	O
users	O
to	O
create	O
geo-tagged	O
digital	O
memories	O
about	O
events	O
,	O
locations	O
,	O
and	O
activities	O
.	O
</s>
<s>
MapHook	B-Application
also	O
displays	O
points	O
of	O
interest	O
that	O
relate	O
to	O
Wikipedia	O
articles	O
,	O
Groupon	B-Application
offers	O
,	O
or	O
Yelp	B-Application
reviews	I-Application
within	O
a	O
user	O
's	O
selected	O
vicinities	O
.	O
</s>
<s>
MapHook	B-Application
was	O
launched	O
in	O
July	O
2010	O
.	O
</s>
<s>
In	O
August	O
2010	O
,	O
the	O
“	O
,	O
”	O
an	O
advocacy	O
group	O
from	O
St.	O
Louis	O
,	O
MO	O
,	O
selected	O
MapHook	B-Application
to	O
help	O
create	O
awareness	O
about	O
the	O
businesses	O
impacted	O
by	O
the	O
Deepwater	O
Horizon	O
oil	O
spill	O
.	O
</s>
<s>
In	O
April	O
2011	O
,	O
MapHook	B-Application
joined	O
with	O
Groupon	B-Application
and	O
began	O
displaying	O
regional	O
Groupon	B-Application
offerings	O
by	O
user	O
location	O
.	O
</s>
<s>
In	O
August	O
2011	O
,	O
MapHook	B-Application
added	O
the	O
ability	O
to	O
attach	O
YouTube	B-General_Concept
videos	I-General_Concept
to	O
"	O
hooks.	O
"	O
</s>
<s>
MapHook	B-Application
also	O
introduced	O
the	O
"	O
Groups	O
"	O
concept	O
,	O
which	O
allowed	O
for	O
the	O
creation	O
of	O
user	O
communities	O
with	O
user-set	O
levels	O
of	O
privacy	O
.	O
</s>
<s>
MapHook	B-Application
also	O
connected	O
with	O
Facebook	B-Application
,	O
Twitter	B-Application
,	O
and	O
Google+	B-Application
in	O
order	O
to	O
merge	O
with	O
other	O
social	O
networking	O
platforms	O
.	O
</s>
<s>
In	O
September	O
2011	O
,	O
MapHook	B-Application
partnered	O
with	O
ThinkGeek	O
and	O
their	O
“	O
Timmy	O
the	O
Monkey	O
Sticker	O
Map	O
Project	O
,	O
”	O
which	O
documents	O
the	O
global	O
reach	O
of	O
ThinkGeek	O
customers	O
by	O
using	O
MapHook	B-Application
.	O
</s>
<s>
In	O
March	O
2012	O
,	O
MapHook	B-Application
partnered	O
with	O
the	O
World	O
Wildlife	O
Fund	O
and	O
their	O
,	O
which	O
aims	O
to	O
draw	O
closer	O
attention	O
to	O
the	O
deforestation	B-Application
and	O
ruin	O
of	O
the	O
Sumatran	O
tiger	O
’s	O
habitat	O
by	O
having	O
users	O
create	O
hooks	O
to	O
spread	O
awareness	O
about	O
the	O
paper	O
products	O
being	O
sold	O
in	O
their	O
area	O
.	O
</s>
<s>
In	O
April	O
2012	O
,	O
MapHook	B-Application
and	O
the	O
World	O
Wildlife	O
Fund	O
teamed	O
together	O
again	O
for	O
Earth	O
Hour	O
,	O
which	O
took	O
place	O
in	O
2012	O
on	O
March	O
31	O
.	O
</s>
<s>
As	O
part	O
of	O
the	O
,	O
the	O
World	O
Wildlife	O
Fund	O
asked	O
Earth	O
Hour	O
participants	O
to	O
post	O
hooks	O
on	O
MapHook	B-Application
in	O
order	O
to	O
chart	O
participation	O
and	O
share	O
experiences	O
.	O
</s>
<s>
Upon	O
its	O
release	O
in	O
July	O
2010	O
,	O
MapHook	B-Application
received	O
recognition	O
in	O
a	O
number	O
of	O
online	O
and	O
paper-based	O
publications	O
:	O
</s>
<s>
On	O
July	O
19	O
,	O
2010	O
,	O
MapHook	B-Application
was	O
included	O
in	O
Gizmodo	O
's	O
"	O
This	O
Week	O
's	O
Best	O
Apps	O
"	O
list	O
.	O
</s>
<s>
On	O
July	O
20	O
,	O
2010	O
,	O
MapHook	B-Application
was	O
recognized	O
by	O
TIME	O
's	O
Techland	O
section	O
as	O
its	O
"	O
App	O
of	O
the	O
Week.	O
"	O
</s>
<s>
On	O
July	O
29	O
,	O
2010	O
,	O
MapHook	B-Application
made	O
the	O
NY	O
Times	O
"	O
Quick	O
Calls	O
"	O
list	O
.	O
</s>
