<s>
Mailchimp	B-Application
,	O
also	O
known	O
as	O
Intuit	O
Mailchimp	B-Application
,	O
is	O
a	O
marketing	B-Application
automation	I-Application
platform	O
and	O
email	O
marketing	O
service	O
.	O
</s>
<s>
"	O
Mailchimp	B-Application
"	O
is	O
the	O
trade	O
name	O
of	O
its	O
operator	O
,	O
Rocket	O
Science	O
Group	O
,	O
an	O
American	O
company	O
founded	O
in	O
2001	O
by	O
Ben	O
Chestnut	O
and	O
Mark	O
Armstrong	O
,	O
with	O
Dan	O
Kurzius	O
joining	O
at	O
a	O
later	O
date	O
.	O
</s>
<s>
Mailchimp	B-Application
was	O
launched	O
in	O
2001	O
.	O
</s>
<s>
Mailchimp	B-Application
began	O
as	O
a	O
paid	O
service	O
and	O
added	O
a	O
freemium	O
option	O
in	O
2009	O
.	O
</s>
<s>
In	O
2016	O
,	O
Mailchimp	B-Application
was	O
ranked	O
No.7	O
on	O
the	O
Forbes	O
Cloud	O
100	O
list	O
.	O
</s>
<s>
In	O
August	O
2017	O
,	O
it	O
was	O
reported	O
that	O
Mailchimp	B-Application
would	O
be	O
opening	O
offices	O
in	O
Brooklyn	O
and	O
Oakland	O
,	O
California	O
.	O
</s>
<s>
In	O
February	O
2019	O
,	O
Mailchimp	B-Application
acquired	O
LemonStand	B-Application
,	O
a	O
smaller	O
competitor	O
.	O
</s>
<s>
Mailchimp	B-Application
later	O
announced	O
its	O
plans	O
to	O
shift	O
from	O
mail	O
distribution	O
to	O
offering	O
"	O
a	O
full	O
marketing	O
platform	O
aimed	O
at	O
smaller	O
organizations.	O
"	O
</s>
<s>
This	O
shift	O
includes	O
allowing	O
customers	O
to	O
record	O
and	O
track	O
customer	O
leads	O
within	O
the	O
platform	O
,	O
build	O
landing	O
pages	O
and	O
websites	O
,	O
and	O
run	O
ad	O
retargeting	O
advertisements	O
on	O
Facebook	B-Application
and	O
Instagram	B-Application
.	O
</s>
<s>
As	O
part	O
of	O
this	O
,	O
Mailchimp	B-Application
acquired	O
the	O
London-based	O
media	O
and	O
magazine	O
company	O
Courier	O
Media	O
,	O
in	O
March	O
2020	O
,	O
with	O
the	O
stated	O
goal	O
of	O
international	O
growth	O
.	O
</s>
<s>
With	O
founders	O
Armstrong	O
and	O
Chestnut	O
starting	O
the	O
company	O
without	O
outside	O
funding	O
or	O
plans	O
to	O
go	O
public	O
,	O
and	O
never	O
bringing	O
on	O
any	O
outside	O
investors	O
thereafter	O
,	O
Mailchimp	B-Application
is	O
considered	O
to	O
be	O
an	O
example	O
of	O
a	O
successfully	O
bootstrapped	B-Application
startup	O
.	O
</s>
<s>
After	O
turning	O
down	O
repeated	O
acquisition	O
offers	O
for	O
20	O
years	O
,	O
Bloomberg	O
reported	O
on	O
August	O
31	O
,	O
2021	O
,	O
that	O
Mailchimp	B-Application
was	O
talking	O
with	O
Intuit	O
about	O
being	O
acquired	O
.	O
</s>
<s>
On	O
September	O
13	O
,	O
2021	O
,	O
Intuit	O
confirmed	O
it	O
would	O
acquire	O
Mailchimp	B-Application
for	O
approximately	O
$12	O
billion	O
in	O
cash	O
and	O
stock	O
.	O
</s>
<s>
As	O
an	O
early	O
podcast	B-Operating_System
advertiser	O
,	O
Mailchimp	B-Application
sponsored	O
the	O
launch	O
of	O
Serial	O
,	O
a	O
podcast	B-Operating_System
exploring	O
a	O
murder	O
case	O
over	O
multiple	O
episodes	O
.	O
</s>
<s>
One	O
ad	O
became	O
memorable	O
for	O
its	O
inclusion	O
of	O
an	O
unscripted	O
mispronunciation	O
of	O
the	O
company	O
's	O
name	O
"	O
MailKimp	O
"	O
as	O
spoken	O
by	O
a	O
14-year-old	O
girl	O
from	O
Norway	O
waiting	O
in	O
line	O
for	O
an	O
iPhone	B-Operating_System
6	I-Operating_System
.	O
</s>
<s>
In	O
response	O
,	O
Mailchimp	B-Application
bought	O
the	O
domain	O
name	O
mailkimp.com	O
and	O
redirected	O
traffic	O
to	O
mailchimp.com	B-Application
.	O
</s>
<s>
In	O
2018	O
,	O
Mailchimp	B-Application
underwent	O
a	O
brand	O
redesign	O
to	O
help	O
visually	O
demonstrate	O
an	O
evolution	O
from	O
an	O
email	O
marketing	O
tool	O
to	O
a	O
larger	O
marketing	O
platform	O
.	O
</s>
<s>
It	O
updated	O
the	O
Mailchimp	B-Application
wordmark	B-Device
to	O
"	O
Mailchimp	B-Application
"	O
rather	O
than	O
"	O
MailChimp	B-Application
"	O
with	O
an	O
uppercase	O
letter	O
"	O
C	O
"	O
.	O
</s>
<s>
In	O
February	O
2016	O
,	O
Mailchimp	B-Application
announced	O
it	O
was	O
merging	O
Mandrill	O
transactional	O
email	O
service	O
into	O
Mailchimp	B-Application
as	O
an	O
add-on	O
feature	O
,	O
and	O
gave	O
customers	O
60-days	O
notice	O
to	O
switch	O
to	O
the	O
new	O
pricing	O
structure	O
or	O
find	O
an	O
alternative	O
service	O
platform	O
.	O
</s>
<s>
The	O
new	O
pricing	O
structure	O
required	O
a	O
paid	O
Mailchimp	B-Application
plan	O
before	O
being	O
able	O
to	O
purchase	O
Mandrill	O
credits	O
,	O
resulting	O
in	O
customers	O
paying	O
for	O
two	O
products	O
to	O
access	O
Mandrill	O
.	O
</s>
<s>
Previously	O
,	O
customers	O
were	O
able	O
to	O
purchase	O
Mandrill	O
credits	O
for	O
sending	O
emails	O
without	O
signing	O
up	O
on	O
Mailchimp	B-Application
.	O
</s>
<s>
In	O
addition	O
to	O
needing	O
to	O
purchase	O
Mandrill	O
credits	O
,	O
customers	O
now	O
need	O
to	O
be	O
on	O
a	O
paid	O
Mailchimp	B-Application
monthly	O
plan	O
(	O
the	O
minimum	O
monthly	O
plan	O
being	O
$10	O
a	O
month	O
)	O
,	O
even	O
if	O
the	O
customer	O
has	O
no	O
need	O
for	O
Mailchimp	B-Application
services	O
and	O
only	O
wants	O
access	O
to	O
Mandrill	O
.	O
</s>
<s>
Mandrill	O
was	O
later	O
renamed	O
Mailchimp	B-Application
Transactional	O
.	O
</s>
<s>
In	O
March	O
2022	O
,	O
Mailchimp	B-Application
suffered	O
a	O
data	O
breach	O
whereby	O
intruders	O
gained	O
access	O
to	O
the	O
data	O
of	O
319	O
of	O
their	O
customers	O
through	O
social	O
engineering	O
.	O
</s>
<s>
In	O
January	O
2023	O
,	O
Mailchimp	B-Application
confirmed	O
another	O
breach	O
of	O
data	O
for	O
133	O
accounts	O
via	O
social	O
engineering	O
.	O
</s>
