<s>
Mahalo.com	B-Application
was	O
a	O
web	B-Application
directory	I-Application
(	O
or	O
human	B-Application
search	I-Application
engine	I-Application
)	O
and	O
Internet-based	O
knowledge	O
exchange	O
(	O
Question-and-answer	O
website	O
)	O
launched	O
in	O
May	O
2007	O
by	O
Jason	O
Calacanis	O
.	O
</s>
<s>
It	O
differentiated	O
itself	O
from	O
algorithmic	O
search	B-Application
engines	I-Application
like	O
Google	B-Application
and	O
Ask.com,	O
as	O
well	O
as	O
other	O
directory	O
sites	O
like	O
DMOZ	B-Application
and	O
Yahoo	B-Application
!	I-Application
</s>
<s>
In	O
2014	O
,	O
Calacanis	O
announced	O
that	O
Mahalo	O
would	O
enter	O
server	B-Application
sunset	I-Application
as	O
he	O
moved	O
his	O
focus	O
towards	O
an	O
app	B-Application
called	O
Inside	O
.	O
</s>
<s>
Mahalo.com	B-Application
contracted	O
human	O
editors	O
to	O
review	O
websites	O
and	O
write	O
search	B-Application
engine	I-Application
results	O
pages	O
that	O
include	O
text	O
listings	O
,	O
as	O
well	O
as	O
other	O
media	O
,	O
such	O
as	O
photos	O
and	O
video	O
.	O
</s>
<s>
Each	O
Mahalo	O
search	B-Application
results	I-Application
page	O
included	O
links	O
to	O
the	O
top	O
seven	O
sites	O
,	O
as	O
well	O
as	O
other	O
categorized	O
information	O
,	O
and	O
additional	O
web	O
pages	O
from	O
Google	B-Application
.	I-Application
</s>
<s>
Mahalo.com	B-Application
also	O
offered	O
"	O
how	O
to	O
"	O
guides	O
.	O
</s>
<s>
On	O
December	O
15	O
,	O
2008	O
,	O
Mahalo	O
launched	O
a	O
new	O
service	O
called	O
Mahalo	O
Answers	O
,	O
similar	O
to	O
Yahoo	B-Application
!	I-Application
</s>
<s>
At	O
the	O
SMX	O
Conference	O
in	O
June	O
2007	O
,	O
Google	B-Application
software	O
engineer	O
Matt	O
Cutts	O
explained	O
that	O
while	O
he	O
supports	O
different	O
approaches	O
to	O
search	O
it	O
is	O
untrue	O
that	O
humans	O
have	O
nothing	O
to	O
do	O
with	O
Google	B-Application
's	I-Application
search	B-Application
results	I-Application
.	O
</s>
<s>
Cutts	O
has	O
categorized	O
mahalo.com	B-Application
as	O
spam	O
.	O
</s>
<s>
He	O
used	O
the	O
terms	O
"	O
cookie	O
cutter	O
"	O
,	O
"	O
no	O
value	O
"	O
and	O
"	O
no	O
original	O
content	O
"	O
to	O
describe	O
the	O
website	O
and	O
described	O
Jason	O
Calacanis	O
as	O
"	O
skilled	O
...	O
at	O
baiting	O
people	O
"	O
in	O
the	O
context	O
of	O
running	O
Mahalo.com	B-Application
.	O
</s>
<s>
Lead	O
investors	O
in	O
Mahalo.com	B-Application
included	O
Sequoia	O
Capital	O
's	O
Michael	O
Moritz	O
;	O
Elon	O
Musk	O
,	O
founder	O
of	O
PayPal	O
;	O
and	O
News	O
Corporation	O
.	O
</s>
<s>
Mahalo.com	B-Application
traffic	O
had	O
increased	O
from	O
roughly	O
ten	O
thousand	O
visitors	O
a	O
month	O
in	O
July	O
2007	O
,	O
to	O
two	O
million	O
visitors	O
a	O
month	O
in	O
January	O
2008	O
.	O
</s>
<s>
On	O
March	O
1	O
,	O
2011	O
,	O
Calacanis	O
and	O
company	O
president	O
,	O
Jason	O
Rapp	O
,	O
announced	O
via	O
email	O
that	O
the	O
recent	O
changes	O
in	O
the	B-Application
Google	I-Application
search	O
algorithm	O
had	O
significantly	O
reduced	O
traffic	O
,	O
resulting	O
in	O
the	O
need	O
to	O
lay	O
off	O
about	O
10%	O
of	O
Mahalo	O
employees	O
.	O
</s>
<s>
According	O
to	O
software	O
firm	O
Sistrix	O
,	O
Mahalo	O
's	O
Google	B-Application
generated	O
search	O
traffic	O
declined	O
by	O
over	O
75%	O
after	O
these	O
changes	O
were	O
made	O
.	O
</s>
<s>
In	O
2014	O
,	O
Jason	O
Calacanis	O
stated	O
that	O
these	O
Google	B-Application
Panda	I-Application
updates	O
had	O
been	O
"	O
killing	O
"	O
Mahalo	O
,	O
which	O
once	O
had	O
$10	O
million	O
in	O
yearly	O
advertising	O
revenue	O
,	O
that	O
he	O
had	O
to	O
lay	O
off	O
80	O
full-time	O
remote	O
workers	O
as	O
a	O
result	O
,	O
and	O
that	O
he	O
desired	O
"	O
revenge	O
"	O
against	O
Google	B-Application
and	O
their	O
web	O
spam	O
expert	O
Matt	O
Cutts	O
.	O
</s>
