<s>
The	O
Macintosh	B-Device
Performa	I-Device
is	O
a	O
family	O
of	O
personal	B-Device
computers	I-Device
designed	O
,	O
manufactured	O
and	O
sold	O
by	O
Apple	O
Computer	O
,	O
Inc	O
.	O
from	O
1992	O
to	O
1997	O
.	O
</s>
<s>
The	O
Performa	B-Device
brand	O
re-used	O
models	O
from	O
Apple	O
's	O
Quadra	B-Device
,	O
Centris	B-Device
,	O
LC	B-Device
,	O
and	O
Power	B-Device
Macintosh	I-Device
families	O
with	O
model	O
numbers	O
that	O
denoted	O
included	O
software	O
packages	O
or	O
hard	O
drive	O
sizes	O
.	O
</s>
<s>
Whereas	O
non-Performa	O
Macintosh	O
computers	O
were	O
sold	O
by	O
Apple	O
Authorized	O
Resellers	O
,	O
the	O
Performa	B-Device
was	O
sold	O
through	O
big-box	O
stores	O
and	O
mass-market	O
retailers	O
such	O
as	O
Good	O
Guys	O
,	O
Circuit	O
City	O
,	O
and	O
Sears	O
.	O
</s>
<s>
The	O
initial	O
series	O
of	O
models	O
consisted	O
of	O
the	O
Macintosh	O
Classic	O
II-based	O
Performa	B-Device
200	I-Device
,	O
the	O
LC	O
II-based	O
Performa	B-Device
400	I-Device
,	O
and	O
the	O
IIvi-based	O
Performa	B-Device
600	I-Device
.	O
</s>
<s>
After	O
releasing	O
a	O
total	O
of	O
sixty-four	O
different	O
models	O
,	O
Apple	O
retired	O
the	O
Performa	B-Device
brand	O
in	O
early	O
1997	O
,	O
shortly	O
after	O
release	O
of	O
the	O
Power	B-Device
Macintosh	I-Device
5500	I-Device
,	O
6500	B-Device
,	O
8600	B-Device
and	O
9600	B-Device
,	O
as	O
well	O
as	O
the	O
return	O
of	O
Steve	O
Jobs	O
to	O
the	O
company	O
.	O
</s>
<s>
The	O
Performa	B-Device
brand	O
's	O
lifespan	O
coincided	O
with	O
a	O
period	O
of	O
significant	O
financial	O
turmoil	O
at	O
Apple	O
due	O
in	O
part	O
to	O
low	O
sales	O
of	O
Performa	B-Device
machines	O
.	O
</s>
<s>
The	O
professional	O
line	O
included	O
the	O
Classic	O
,	O
LC	B-Device
,	O
Centris	B-Device
,	O
Quadra	B-Device
,	O
and	O
Power	B-Device
Macintosh	I-Device
lines	O
,	O
and	O
continued	O
to	O
be	O
sold	O
as-is	O
(	O
i.e.	O
,	O
no	O
consumer	O
software	O
bundles	O
or	O
limited	O
features	O
)	O
.	O
</s>
<s>
The	O
consumer	O
line	O
was	O
given	O
the	O
name	O
"	O
Performa	B-Device
"	O
,	O
and	O
included	O
computers	O
similar	O
to	O
the	O
professional	O
line	O
.	O
</s>
<s>
Early	O
Performa	B-Device
models	O
were	O
not	O
sold	O
with	O
the	O
"	O
Macintosh	O
"	O
brand	O
in	O
order	O
to	O
get	O
around	O
the	O
authorized	O
reseller	O
agreements	O
.	O
</s>
<s>
The	O
Performa	B-Device
line	O
was	O
marketed	O
differently	O
from	O
the	O
professional	O
line	O
.	O
</s>
<s>
Most	O
models	O
were	O
also	O
bundled	O
with	O
a	O
keyboard	O
,	O
mouse	O
,	O
an	O
external	O
modem	O
and	O
either	O
a	O
dot-29	O
or	O
dot-39	O
pitch	O
shadow	B-General_Concept
mask	I-General_Concept
CRT	O
monitor	O
.	O
</s>
<s>
Professional	O
models	O
,	O
in	O
contrast	O
,	O
were	O
sold	O
à	O
la	O
carte	O
with	O
keyboard	O
and	O
mouse	O
bundles	O
chosen	O
by	O
the	O
dealer	O
or	O
sold	O
separately	O
;	O
monitors	O
sold	O
with	O
high-end	O
Macintosh	B-Device
models	I-Device
typically	O
used	O
Trinitron	O
tubes	O
based	O
on	O
aperture	B-General_Concept
grille	I-General_Concept
technology	O
.	O
</s>
<s>
While	O
the	O
Performa	B-Device
models	O
resembled	O
their	O
professional	O
counterpart	O
on	O
the	O
system	O
software	O
and	O
hardware	O
level	O
,	O
certain	O
features	O
were	O
tweaked	O
or	O
removed	O
.	O
</s>
<s>
The	O
Performa	B-Device
600	I-Device
,	O
for	O
instance	O
,	O
lacked	O
the	O
level-2	B-General_Concept
cache	I-General_Concept
of	O
the	O
Macintosh	B-Device
IIvx	I-Device
it	O
was	O
based	O
on	O
.	O
</s>
<s>
Unlike	O
the	O
professional	O
Macintosh	O
lines	O
,	O
each	O
individual	O
Performa	B-Device
bundle	O
was	O
given	O
a	O
unique	O
model	O
number	O
,	O
in	O
some	O
cases	O
varying	O
only	O
by	O
the	O
software	O
bundle	O
or	O
the	O
specific	O
retailer	O
that	O
sold	O
that	O
model	O
.	O
</s>
<s>
To	O
help	O
consumers	O
choose	O
between	O
the	O
options	O
available	O
to	O
them	O
,	O
Apple	O
created	O
multiple	O
paid	O
advertisements	O
including	O
"	O
The	O
Martinettis	O
Bring	O
Home	O
a	O
Computer	O
"	O
,	O
a	O
thirty-minute	O
"	O
storymercial	O
"	O
about	O
a	O
fictional	O
family	O
that	O
purchases	O
a	O
Performa	B-Device
computer	O
that	O
aired	O
in	O
December	O
1994	O
.	O
</s>
<s>
Apple	O
's	O
strategy	O
for	O
selling	O
Performa	B-Device
machines	O
in	O
department	O
and	O
electronics	O
retail	O
stores	O
did	O
not	O
include	O
the	O
sort	O
of	O
specialized	O
training	O
Apple	O
offered	O
to	O
its	O
dealers	O
.	O
</s>
<s>
This	O
resulted	O
in	O
situations	O
where	O
Performa	B-Device
display	O
models	O
were	O
often	O
poorly	O
taken	O
care	O
of	O
;	O
the	O
demo	O
computers	O
crashed	B-General_Concept
,	O
the	O
self-running	O
demo	O
software	O
not	O
running	O
or	O
the	O
display	O
models	O
not	O
even	O
powered	O
on	O
.	O
</s>
<s>
Despite	O
this	O
,	O
however	O
,	O
many	O
returned	O
Performa	B-Device
computers	O
could	O
not	O
be	O
serviced	O
properly	O
because	O
the	O
stores	O
were	O
not	O
authorized	O
Apple	O
service	O
centers	O
.	O
</s>
<s>
The	O
problem	O
was	O
compounded	O
by	O
retailers	O
favoring	O
Microsoft	B-Application
Windows	I-Application
,	O
especially	O
after	O
the	O
introduction	O
of	O
Windows	B-Application
95	I-Application
.	O
</s>
<s>
In	O
addition	O
,	O
many	O
stores	O
preferred	O
to	O
sell	O
their	O
own	O
branded	O
white	B-General_Concept
box	I-General_Concept
PCs	B-Device
,	O
something	O
Apple	O
would	O
not	O
allow	O
.	O
</s>
<s>
As	O
a	O
consequence	O
of	O
these	O
issues	O
,	O
Apple	O
overestimated	O
demand	O
for	O
Performa	B-Device
machines	O
in	O
1995	O
while	O
also	O
underestimating	O
demand	O
for	O
high-end	O
Power	B-Device
Macintosh	I-Device
models	O
,	O
leading	O
to	O
significant	O
oversupply	O
issues	O
.	O
</s>
<s>
Introduction	O
of	O
new	O
Performa	B-Device
models	O
slowed	O
as	O
a	O
result	O
:	O
whereas	O
Apple	O
had	O
introduced	O
20	O
different	O
Performa	B-Device
models	O
around	O
the	O
world	O
from	O
May	O
to	O
December	O
1995	O
,	O
the	O
number	O
dropped	O
to	O
four	O
in	O
the	O
first	O
seven	O
months	O
of	O
1996	O
.	O
</s>
<s>
For	O
the	O
late-1996	O
holiday	O
period	O
,	O
sales	O
of	O
Performa-branded	O
machines	O
had	O
dropped	O
year-over-year	O
by	O
15	O
percent	O
,	O
reflective	O
of	O
a	O
company-wide	O
drop	O
in	O
fourth-quarter	O
revenues	O
by	O
one-third	O
compared	O
with	O
1995	O
.	O
</s>
<s>
In	O
February	O
1997	O
,	O
just	O
days	O
after	O
Steve	O
Jobs	O
returned	O
to	O
the	O
company	O
,	O
Apple	O
refreshed	O
its	O
entire	O
line	O
of	O
desktop	B-Device
computers	I-Device
,	O
retiring	O
a	O
dozen	O
Performa	B-Device
models	O
based	O
on	O
the	O
Power	B-Device
Macintosh	I-Device
6200	I-Device
and	O
6400	B-Device
with	O
no	O
replacement	O
,	O
and	O
reducing	O
the	O
range	O
of	O
Power	B-Device
Macintosh	I-Device
to	O
six	O
computers	O
(	O
plus	O
a	O
few	O
Apple	B-Device
Workgroup	I-Device
Server	I-Device
variants	O
)	O
.	O
</s>
<s>
The	O
official	O
end	O
of	O
the	O
Performa	B-Device
brand	O
was	O
announced	O
on	O
March	O
15	O
as	O
part	O
of	O
sweeping	O
changes	O
at	O
the	O
company	O
that	O
included	O
layoffs	O
of	O
a	O
third	O
of	O
the	O
company	O
's	O
workforce	O
and	O
the	O
cancellation	O
of	O
several	O
software	O
products	O
.	O
</s>
<s>
By	O
early	O
1998	O
,	O
Apple	O
's	O
lineup	O
was	O
reduced	O
to	O
four	O
computers	O
:	O
One	O
desktop	B-Device
,	O
one	O
all-in-one	O
,	O
and	O
two	O
minitowers	B-General_Concept
(	O
one	O
of	O
which	O
was	O
sold	O
as	O
a	O
server	O
product	O
)	O
.	O
</s>
<s>
The	O
Performa	B-Device
versions	O
of	O
the	O
Macintosh	O
System	O
software	O
introduced	O
some	O
features	O
that	O
were	O
not	O
available	O
on	O
non-Performa	O
Macintoshes	O
.	O
</s>
<s>
The	O
most	O
notable	O
of	O
these	O
are	O
At	B-Operating_System
Ease	I-Operating_System
(	O
parental	O
controls	O
)	O
,	O
the	O
Launcher	O
(	O
an	O
application	O
launcher	O
similar	O
to	O
the	O
macOS	O
Dock	O
)	O
,	O
and	O
the	O
Performa	B-Device
Control	O
Panel	O
,	O
which	O
included	O
several	O
unique	O
configuration	O
options	O
.	O
</s>
<s>
Versions	O
of	O
System	B-Operating_System
7	I-Operating_System
with	O
the	O
additional	O
software	O
had	O
a	O
'	O
P	O
 '	O
appended	O
to	O
the	O
end	O
,	O
such	O
as	O
7.1.2P	O
which	O
was	O
included	O
with	O
the	O
Performa	B-Device
630	I-Device
in	O
mid-1994	O
.	O
</s>
<s>
Software	O
bundles	O
usually	O
included	O
ClarisWorks	B-Device
,	O
Quicken	B-Application
,	O
a	O
calendar/contact	O
manager	O
such	O
as	O
Touchbase	O
and	O
Datebook	O
Pro	O
,	O
America	O
Online	O
,	O
educational	O
software	O
such	O
as	O
American	O
Heritage	O
Dictionary	O
,	O
The	O
New	O
Grolier	O
Multimedia	O
Encyclopedia	O
,	O
TIME	O
Almanac	O
(	O
on	O
models	O
equipped	O
with	O
a	O
CD-ROM	O
drive	O
)	O
,	O
Mavis	B-Device
Beacon	I-Device
Teaches	I-Device
Typing	I-Device
,	O
or	O
Mario	B-Application
Teaches	I-Application
Typing	I-Application
,	O
and	O
a	O
selection	O
of	O
games	O
such	O
as	O
Spectre	O
Challenger	O
,	O
Diamonds	B-Device
,	O
and	O
Monopoly	B-Application
.	O
</s>
<s>
Another	O
software	O
package	O
that	O
only	O
the	O
Performa	B-Device
was	O
equipped	O
with	O
was	O
called	O
Megaphone	O
,	O
by	O
Cypress	O
Research	O
.	O
</s>
<s>
MegaPhone	O
is	O
a	O
screen	O
based	O
telephony	O
application	O
(	O
SBT	O
)	O
that	O
provides	O
a	O
powerful	O
way	O
to	O
manage	O
your	O
telephone	O
calls	O
from	O
your	O
computer	O
desktop	B-Device
.	O
</s>
<s>
In	O
addition	O
to	O
drag-and-drop	O
dialling	O
,	O
callerID	O
display	O
,	O
and	O
call	O
logging	O
,	O
MegaPhone	O
includes	O
features	O
like	O
VoiceMail	O
,	O
TouchTone	O
Navigator	O
,	O
and	O
Smart	O
Speed	O
Dial	O
and	O
facilitates	O
Fax	O
communications	O
via	O
a	O
separate	O
software	O
package	O
included	O
in	O
the	O
Performa	B-Device
.	O
</s>
<s>
|	O
Performa	B-Device
630CD	I-Device
with	O
a	O
second	O
RAM	O
slot	O
,	O
and	O
a	O
DOS	O
emulation	O
card	O
in	O
the	O
Processor	B-Device
Direct	I-Device
Slot	I-Device
.	O
</s>
<s>
|	O
Performa	B-Device
630	I-Device
sold	O
to	O
higher-education	O
market	O
.	O
</s>
<s>
|	O
Performa	B-Device
636	I-Device
with	O
CD-ROM	O
sold	O
to	O
higher-education	O
market	O
.	O
</s>
<s>
|	O
rowspan	O
=	O
2	O
|	O
Power	B-Device
Macintosh	I-Device
5200	I-Device
LC	I-Device
with	O
790	O
MB	O
or	O
1	O
GB	O
HD	O
and	O
either	O
2x	O
or	O
4x	O
CD-ROM	O
.	O
</s>
<s>
|	O
Power	B-Device
Macintosh	I-Device
5200	I-Device
LC	I-Device
sold	O
in	O
Asia	O
and	O
Europe	O
.	O
</s>
<s>
|	O
Performa	B-Device
5200CD	I-Device
with	O
a	O
different	O
software	O
bundle	O
.	O
</s>
<s>
|	O
Performa	B-Device
5215CD	I-Device
with	O
500	O
MB	O
HD	O
,	O
sold	O
in	O
Asia	O
and	O
Europe	O
.	O
</s>
<s>
|	O
Performa	B-Device
5260/120	I-Device
sold	O
in	O
Japan	O
.	O
</s>
<s>
|	O
Performa	B-Device
5300CD	I-Device
Special	O
"	O
Director	O
's	O
Edition	O
"	O
with	O
additional	O
software	O
.	O
</s>
<s>
|	O
Performa	B-Device
5300CD	I-Device
at	O
120	O
MHz	O
sold	O
in	O
Europe	O
and	O
Asia	O
.	O
</s>
<s>
|	O
Performa	B-Device
5400	I-Device
sold	O
in	O
Asia	O
and	O
Europe	O
with	O
black	O
case	O
.	O
</s>
<s>
|	O
Performa	B-Device
6205CD	I-Device
with	O
a	O
different	O
software	O
bundle	O
.	O
</s>
<s>
|	O
Performa	B-Device
6200CD	I-Device
with	O
"	O
college	O
student	O
"	O
software	O
bundle	O
.	O
</s>
<s>
|	O
Performa	B-Device
6200CD	I-Device
without	O
the	O
monitor	O
.	O
</s>
<s>
|	O
Performa	B-Device
6218CD	I-Device
without	O
the	O
monitor	O
,	O
but	O
with	O
a	O
TV	O
/	O
video	O
in/out	O
card	O
.	O
</s>
<s>
|	O
Performa	B-Device
6220CD	I-Device
with	O
a	O
hardware	O
MPEG	O
decoder	O
card	O
.	O
</s>
<s>
|	O
Performa	B-Device
6290CD	I-Device
with	O
larger	O
800	O
MB	O
HD	O
.	O
</s>
<s>
|	O
Power	B-Device
Macintosh	I-Device
6200	I-Device
with	O
100	O
MHz	O
603e	O
processor	O
and	O
1.2	O
GB	O
HD	O
.	O
</s>
<s>
|	O
Performa	B-Device
6290CD	I-Device
with	O
more	O
RAM	O
and	O
a	O
monitor	O
.	O
</s>
