<s>
MacPublisher	B-Application
was	O
the	O
first	O
Desktop	O
Publishing	O
program	O
for	O
the	O
Apple	B-Device
Macintosh	I-Device
,	O
introduced	O
in	O
1984	O
,	O
the	O
same	O
year	O
that	O
Apple	O
introduced	O
the	O
Macintosh	B-Device
.	O
</s>
<s>
DTP	O
competitors	O
Ready	B-Operating_System
,	I-Operating_System
Set	I-Operating_System
,	I-Operating_System
Go	I-Operating_System
!	I-Operating_System
</s>
<s>
and	O
Aldus	B-Operating_System
PageMaker	I-Operating_System
were	O
introduced	O
in	O
1985	O
when	O
Apple	O
delivered	O
the	O
512K	O
Macintosh	B-Device
.	O
</s>
<s>
MacPublisher	B-Application
was	O
developed	O
by	O
Bob	O
Doyle	O
and	O
distributed	O
by	O
Boston	O
Software	O
Publishers	O
.	O
</s>
<s>
Built	O
on	O
graphics	O
primitives	O
like	O
QuickDraw	B-Operating_System
that	O
Bill	O
Atkinson	O
had	O
originally	O
developed	O
for	O
the	O
Apple	B-Device
Lisa	I-Device
computer	O
,	O
MacPublisher	B-Application
included	O
WYSIWYG	B-Application
layout	O
for	O
multi-column	O
text	O
and	O
graphics	O
.	O
</s>
<s>
QuickDraw	B-Operating_System
was	O
incorporated	O
in	O
the	O
Pascal	B-Application
toolbox	O
for	O
the	O
new	O
Macintosh	B-Device
and	O
had	O
been	O
the	O
basis	O
for	O
MacPaint	B-Operating_System
.	O
</s>
<s>
The	O
Desktop	O
Publishing	O
industry	O
exploded	O
in	O
the	O
year	O
1985	O
with	O
the	O
introduction	O
of	O
the	O
Apple	O
LaserWriter	O
printer	O
in	O
January	O
and	O
in	O
July	O
the	O
512K	O
"	O
Fat	O
Mac	B-Device
"	O
and	O
Aldus	O
Corporation	O
's	O
PageMaker	B-Operating_System
,	O
which	O
rapidly	O
became	O
the	O
DTP	O
industry	O
standard	O
software	O
.	O
</s>
<s>
MacPublisher	B-Application
had	O
been	O
called	O
"	O
electronic	O
publishing	O
,	O
"	O
after	O
the	O
industry	O
then	O
led	O
by	O
Atex	O
Corporation	O
,	O
of	O
which	O
Brainerd	O
had	O
been	O
a	O
vice	O
president	O
.	O
</s>
<s>
MacPublisher	B-Application
was	O
the	O
first	O
non-Apple	O
application	O
program	O
to	O
print	O
in	O
color	O
on	O
the	O
ImageWriter	O
II	O
.	O
</s>
<s>
MacPublisher	B-Application
III	O
was	O
the	O
first	O
DTP	O
program	O
to	O
rotate	O
text	O
and	O
graphics	O
,	O
using	O
a	O
table	O
look-up	O
for	O
the	O
necessary	O
sine	O
functions	O
in	O
one-degree	O
increments	O
.	O
</s>
<s>
MacPublisher	B-Application
builds	O
a	O
page	O
differently	O
from	O
PageMaker	B-Operating_System
and	O
ReadySetGo	O
do	O
;	O
instead	O
of	O
creating	O
an	O
actual	O
image	O
of	O
the	O
page	O
with	O
all	O
the	O
text	O
and	O
graphics	O
,	O
MacPublisher	B-Application
created	O
a	O
page	O
mockup	O
that	O
contains	O
only	O
rectangles	O
that	O
represent	O
the	O
location	O
and	O
size	O
of	O
text	O
and	O
graphic	O
elements	O
,	O
and	O
stored	O
the	O
elements	O
as	O
special	O
text	O
and	O
picture	O
files	O
that	O
you	O
edit	O
separately	O
from	O
the	O
page	O
layout	O
.	O
</s>
<s>
MacPublisher	B-Application
rebuilds	O
a	O
page	O
whenever	O
it	O
changes	O
.	O
</s>
<s>
The	O
company	O
says	O
it	O
took	O
this	O
approach	O
to	O
allow	O
creation	O
of	O
master	O
pages	O
,	O
repeating	O
elements	O
,	O
and	O
predefined	O
"	O
canned	O
"	O
page	O
layouts	O
;	O
to	O
help	O
prevent	O
data	O
loss	O
on	O
machines	O
with	O
limited	O
memory	O
(	O
MacPublisher	B-Application
can	O
run	O
with	O
as	O
little	O
as	O
128K	O
RAM	O
)	O
;	O
and	O
to	O
facilitate	O
the	O
programming	O
for	O
the	O
automatic	O
table	O
of	O
contents	O
and	O
automatic	O
page	O
jump	O
(	O
"	O
continued	O
on	O
page	O
x	O
"	O
)	O
features	O
.	O
</s>
<s>
MacPublisher	B-Application
features	O
either	O
automatic	O
or	O
manual	O
kerning	O
to	O
correct	O
printer	O
spacing	O
idiosyncrasies	O
.	O
</s>
<s>
MacPublisher	B-Application
included	O
unusual	O
desktop	O
accessories	O
such	O
as	O
a	O
scissor	O
tool	O
to	O
cut	O
columns	O
of	O
text	O
and	O
paste	O
the	O
remainder	O
into	O
another	O
page	O
,	O
a	O
camera	O
tool	O
for	O
capturing	O
graphics	O
from	O
MacPaint	B-Operating_System
,	O
and	O
a	O
see-through	O
ruler	O
that	O
could	O
be	O
moved	O
around	O
the	O
page	O
for	O
measurements	O
.	O
</s>
<s>
MacPublisher	B-Application
was	O
sold	O
in	O
1986	O
to	O
Esselte	O
Letraset	O
,	O
whose	O
business	O
in	O
press-down	O
dry	O
transfer	O
lettering	O
was	O
evaporating	O
with	O
competition	O
from	O
laser	O
printers	O
,	O
notably	O
Apple	O
's	O
pioneering	O
LaserWriter	O
printer	O
.	O
</s>
<s>
It	O
was	O
briefly	O
sold	O
as	O
LetraPage	O
,	O
but	O
dropped	O
from	O
the	O
market	O
when	O
Letraset	O
subsequently	O
acquired	O
Ready	B-Operating_System
,	I-Operating_System
Set	I-Operating_System
,	I-Operating_System
Go	I-Operating_System
!	I-Operating_System
</s>
