<s>
MacExpo	B-Device
London	I-Device
was	O
a	O
trade	O
show	O
dedicated	O
to	O
the	O
Apple	B-Device
Macintosh	I-Device
and	O
iPod	B-Device
which	O
was	O
held	O
annually	O
in	O
London	O
,	O
United	O
Kingdom	O
at	O
the	O
Olympia	O
Exhibition	O
Centre	O
from	O
2002	O
to	O
2007	O
.	O
</s>
<s>
In	O
2004	O
,	O
Macworld	O
UK	O
,	O
part	O
of	O
the	O
IDG	O
UK	O
division	O
of	O
IDG	O
,	O
created	O
two	O
Macworld	O
Conference	O
events	O
on	O
its	O
own	O
:	O
one	O
standalone	O
conference	O
,	O
and	O
one	O
conference	O
adjoining	O
the	O
MacExpo	B-Device
trade	O
show	O
in	O
London	O
.	O
</s>
<s>
MacExpo	B-Device
included	O
product	O
demonstrations	O
,	O
special	O
offers	O
,	O
speeches	O
and	O
more	O
.	O
</s>
<s>
Unlike	O
the	O
larger	O
and	O
more	O
influential	O
MacWorld	O
Conference	O
&	O
Expo	O
held	O
annually	O
in	O
January	O
in	O
California	O
,	O
then-CEO	O
Steve	O
Jobs	O
did	O
not	O
attend	O
MacExpo	B-Device
for	O
keynote	O
speeches	O
;	O
However	O
,	O
MacExpo	B-Device
remained	O
the	O
largest	O
annual	O
event	O
for	O
the	O
Macintosh	B-Device
and	O
related	O
Apple	O
products	O
in	O
many	O
countries	O
in	O
Europe	O
.	O
</s>
