<s>
Lysn	B-Application
(	O
)	O
was	O
a	O
Korean	O
mobile	B-Application
application	I-Application
created	O
by	O
South	O
Korean	O
company	O
Dear	O
U	O
exclusively	O
for	O
SM	O
Entertainment	O
.	O
</s>
<s>
Kwangya	B-Application
Club	I-Application
then	O
replaced	O
the	O
application	O
after	O
its	O
termination	O
on	O
July	O
20	O
,	O
2022	O
.	O
</s>
<s>
SM	O
Entertainment	O
launched	O
its	O
fan	O
community	O
service	O
,	O
Lysn	B-Application
,	O
in	O
2018	O
.	O
</s>
<s>
While	O
the	O
proprietary	B-Application
platform	O
is	O
free	O
to	O
use	O
,	O
it	O
is	O
also	O
available	O
for	O
paid	O
fan	O
club	O
membership	O
,	O
where	O
one	O
can	O
have	O
more	O
interactive	O
features	O
and	O
,	O
at	O
the	O
same	O
time	O
,	O
receive	O
a	O
membership	O
box	O
.	O
</s>
<s>
SM	O
terminated	O
the	O
application	O
's	O
community	O
service	O
on	O
July	O
20	O
,	O
2022	O
,	O
and	O
transferred	O
its	O
functions	O
to	O
Kwangya	B-Application
Club	I-Application
.	O
</s>
<s>
Bubble	O
is	O
a	O
paid	O
service	O
by	O
Lysn	B-Application
provided	O
by	O
SM	O
Entertainment	O
's	O
Dear	O
U	O
where	O
by	O
paying	O
4,500	O
won	O
per	O
month	O
,	O
users	O
can	O
reply	O
by	O
receiving	O
messages	O
,	O
photos	O
,	O
and	O
videos	O
sent	O
by	O
artists	O
.	O
</s>
<s>
Moreover	O
,	O
Kim	O
Jae-hwan	O
,	O
BDC	O
,	O
Yukika	O
,	O
Yoon	O
Ji-sung	O
,	O
and	O
AleXa	B-Application
have	O
also	O
participated	O
in	O
opening	O
the	O
service	O
.	O
</s>
<s>
Lysn	B-Application
plans	O
to	O
form	O
a	O
strategic	O
alliance	O
with	O
Naver	O
and	O
unify	O
the	O
fan	O
community	O
through	O
Fanship	O
to	O
strengthen	O
video	O
content	O
production	O
.	O
</s>
<s>
Lee	O
Eun-ho	O
of	O
Kuki	O
News	O
emphasized	O
its	O
similarity	O
to	O
KakaoTalk	B-Protocol
for	O
its	O
chat	O
service	O
and	O
open	O
chat	O
room	O
.	O
</s>
<s>
Park	O
Eun-hae	O
of	O
Newsen	O
compared	O
Lysn	B-Application
with	O
existing	O
fan	O
cafes	O
as	O
a	O
platform	O
that	O
has	O
the	O
effect	O
of	O
"	O
increasing	O
"	O
accessibility	O
for	O
foreign	O
fans	O
.	O
</s>
<s>
Stitch	O
of	O
The	O
Verge	O
called	O
Lysn	B-Application
,	O
along	O
with	O
the	O
Bubble	O
application	O
"	O
truly	O
innovative	O
"	O
,	O
highlighting	O
that	O
it	O
"	O
has	O
found	O
a	O
way	O
to	O
give	O
K-pop	O
groups	O
all	O
of	O
the	O
benefits	O
of	O
Twitter	B-Application
DMs	O
,	O
without	O
many	O
of	O
the	O
problems	O
"	O
.	O
</s>
<s>
Lysn	B-Application
was	O
a	O
relative	O
failure	O
before	O
the	O
introduction	O
of	O
the	O
Bubble	O
messaging	O
service	O
,	O
which	O
made	O
high	O
profits	O
in	O
2020	O
.	O
</s>
