<s>
Ludo	B-Application
King	I-Application
is	O
a	O
free-to-play	O
mobile	B-Application
game	I-Application
application	B-Application
developed	O
by	O
Gametion	O
Technologies	O
Pvt	O
Ltd	O
,	O
a	O
game	O
studio	O
based	O
in	O
Navi	O
Mumbai	O
,	O
India	O
.	O
</s>
<s>
The	O
game	O
is	O
developed	O
on	O
the	O
Unity	B-Application
game	I-Application
engine	I-Application
and	O
is	O
available	O
on	O
Android	B-Application
,	O
iOS	B-Application
,	O
Kindle	B-General_Concept
,	O
Windows	B-Protocol
Phone	I-Protocol
and	O
Microsoft	B-Operating_System
Windows	I-Operating_System
platforms	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
was	O
released	O
on	O
February	O
20	O
,	O
2016	O
,	O
on	O
the	O
Apple	O
App	O
Store	O
,	O
and	O
since	O
then	O
it	O
has	O
consistently	O
ranked	O
No	O
.	O
</s>
<s>
1	O
in	O
the	O
Top	O
Free	O
Games	O
Section	O
of	O
both	O
the	O
Apple	O
App	O
Store	O
and	O
the	O
Google	B-Application
Play	I-Application
Store	I-Application
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
is	O
played	O
in	O
30	O
countries	O
and	O
available	O
in	O
15	O
languages	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
has	O
four	O
modes	O
:	O
vs	O
Computer	O
,	O
Local	O
Mode	O
(	O
i.e.	O
</s>
<s>
Before	O
Ludo	B-Application
King	I-Application
,	O
Gametion	O
primarily	O
focused	O
on	O
developing	O
browser	O
games	O
for	O
desktop	O
users	O
.	O
</s>
<s>
In	O
2013	O
,	O
the	O
company	O
shifted	O
focus	O
to	O
mobile	B-Application
gaming	I-Application
.	O
</s>
<s>
The	O
company	O
rose	O
to	O
prominence	O
with	O
the	O
release	O
of	O
Ludo	B-Application
King	I-Application
.	O
</s>
<s>
In	O
September	O
2019	O
,	O
Ludo	B-Application
King	I-Application
rolled	O
out	O
an	O
update	O
which	O
included	O
a	O
series	O
of	O
new	O
themes	O
such	O
as	O
Nature	O
,	O
Egyptian	O
,	O
Disco	O
,	O
Cake	O
,	O
Candy	O
,	O
and	O
Pinball	O
,	O
etc	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
added	O
7	O
Up	O
Down	O
,	O
a	O
sub-game	O
within	O
the	O
game	O
,	O
in	O
addition	O
to	O
the	O
Snakes	O
&	O
Ladders	O
in-game	O
.	O
</s>
<s>
In	O
August	O
2020	O
,	O
Ludo	B-Application
King	I-Application
added	O
the	O
Voice	O
Chat	O
feature	O
and	O
a	O
feature	O
to	O
send	O
E-Greetings	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
is	O
available	O
in	O
15	O
languages	O
–	O
English	O
,	O
Bengali	O
,	O
Tamil	O
,	O
Malayalam	O
,	O
Bahasa	O
Indonesia	O
,	O
German	O
,	O
Spanish	O
,	O
Hindi	O
,	O
Gujarati	O
,	O
Telugu	O
,	O
Kannada	O
,	O
French	O
,	O
Arabic	O
,	O
Marathi	O
and	O
Italian	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
introduced	O
a	O
new	O
mode	O
called	O
Rush	O
Ludo	O
,	O
which	O
is	O
a	O
faster	O
version	O
of	O
the	O
game	O
.	O
</s>
<s>
In	O
January	O
2021	O
,	O
Ludo	B-Application
King	I-Application
launched	O
a	O
6	O
player	O
online	O
multiplayer	O
mode	O
and	O
Quick	O
Mode	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
also	O
has	O
released	O
a	O
five	O
and	O
six-player	O
online	O
feature	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
used	O
the	O
third-party	O
mLab	O
platform	O
for	O
hosting	O
.	O
</s>
<s>
However	O
,	O
after	O
mLab	O
was	O
acquired	O
by	O
MongoDB	B-General_Concept
Inc	I-General_Concept
,	O
the	O
game	O
moved	O
to	O
MongoDB	B-Application
Atlas	O
,	O
the	O
global	O
cloud	O
database	O
service	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
also	O
utilizes	O
Amazon	B-Application
Web	I-Application
Services	I-Application
(	O
AWS	B-Application
)	O
,	O
and	O
Flentas	O
Technologies	O
,	O
an	O
AWS	B-Application
Partner	I-Application
Network	I-Application
Partner	O
,	O
to	O
"	O
build	O
an	O
internal	O
multiplayer	O
backend	O
system	O
to	O
manage	O
its	O
increasing	O
user	O
traffic	O
more	O
efficiently	O
and	O
in	O
a	O
cost-effective	O
manner.	O
"	O
</s>
<s>
Google	O
Launched	O
Google	B-Application
Play	I-Application
Points	O
Program	O
in	O
India	O
and	O
Ludo	B-Application
King	I-Application
is	O
one	O
of	O
the	O
partnering	O
game	O
apps	O
for	O
the	O
program	O
.	O
</s>
<s>
According	O
to	O
POKKT	O
,	O
a	O
leading	O
mobile	O
video	O
advertising	O
platform	O
in	O
India	O
,	O
Ludo	B-Application
King	I-Application
is	O
one	O
of	O
the	O
most	O
popular	O
games	O
in	O
India	O
.	O
</s>
<s>
Since	O
May	O
2017	O
,	O
Ludo	B-Application
King	I-Application
has	O
topped	O
the	O
Google	B-Application
Play	I-Application
download	O
charts	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
crossed	O
500	O
million	O
downloads	O
by	O
December	O
2020	O
.	O
</s>
<s>
This	O
is	O
primarily	O
because	O
Ludo	B-Application
King	I-Application
is	O
available	O
in	O
local	O
languages	O
like	O
Hindi	O
,	O
Gujarati	O
,	O
Marathi	O
,	O
etc.	O
,	O
thus	O
attempting	O
to	O
target	O
a	O
large	O
local	O
audience	O
.	O
</s>
<s>
Since	O
Ludo	B-Application
King	I-Application
's	O
launch	O
on	O
February	O
20	O
,	O
2016	O
,	O
by	O
May	O
2017	O
,	O
the	O
game	O
had	O
been	O
downloaded	O
50	O
million	O
times	O
on	O
Android	B-Application
phones	I-Application
.	O
</s>
<s>
In	O
2016	O
,	O
Ludo	B-Application
King	I-Application
recorded	O
four	O
million	O
installs	O
and	O
went	O
up	O
to	O
57	O
million	O
in	O
2017	O
,	O
crossing	O
118	O
million	O
in	O
2018	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
was	O
the	O
first	O
Indian	O
gaming	O
application	B-Application
to	O
pass	O
100	O
million	O
downloads	O
.	O
</s>
<s>
In	O
April	O
2018	O
,	O
in	O
lieu	O
of	O
the	O
Facebook	O
–	O
Cambridge	O
Analytica	O
data	O
scandal	O
,	O
Ludo	B-Application
King	I-Application
was	O
noted	O
as	O
being	O
one	O
of	O
the	O
fair	O
apps	O
among	O
the	O
top	O
5	O
apps	O
on	O
Google	B-Application
Play	I-Application
in	O
India	O
that	O
did	O
not	O
seek	O
excessive	O
permissions	O
on	O
devices	O
.	O
</s>
<s>
According	O
to	O
Vishal	O
Gondal	O
,	O
founder	O
of	O
GOQii	O
,	O
Ludo	B-Application
King	I-Application
is	O
one	O
of	O
the	O
very	O
few	O
successful	O
Indian	O
games	O
that	O
is	O
completely	O
original	O
and	O
not	O
"	O
reskinned.	O
"	O
</s>
<s>
Ludo	B-Application
King	I-Application
is	O
considered	O
to	O
be	O
a	O
popular	O
game	O
because	O
of	O
its	O
"	O
local	O
multiplayer	O
aspect	O
"	O
which	O
allows	O
up	O
to	O
six	O
people	O
to	O
play	O
on	O
a	O
single	O
phone	O
,	O
each	O
with	O
their	O
own	O
dice	O
.	O
</s>
<s>
Casual	O
and	O
hyper-casual	O
games	O
,	O
like	O
Ludo	B-Application
King	I-Application
,	O
are	O
"	O
light	O
on	O
the	O
gamer	O
's	O
system	O
and	O
have	O
simple	O
mechanics	O
.	O
</s>
<s>
By	O
January	O
2020	O
,	O
Ludo	B-Application
King	I-Application
has	O
been	O
downloaded	O
300	O
million	O
times	O
,	O
with	O
6	O
million	O
daily	O
active	O
users	O
and	O
75	O
million	O
playing	O
a	O
month	O
.	O
</s>
<s>
Users	O
spend	O
about	O
45	O
minutes	O
on	O
average	O
playing	O
Ludo	B-Application
King	I-Application
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
saw	O
a	O
50-75	O
%	O
boost	O
in	O
audience	O
during	O
India	O
's	O
COVID-19	O
Lockdown	O
,	O
reaching	O
the	O
Top	O
5	O
Downloaded	O
Apps	O
in	O
India	O
between	O
25	O
March	O
and	O
10	O
April	O
2020	O
,	O
with	O
9.5	O
million	O
downloads	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
's	O
daily	O
download	O
figures	O
changed	O
from	O
150,000	O
in	O
early	O
February	O
to	O
over	O
450,000	O
in	O
India	O
by	O
April	O
13	O
,	O
2020	O
.	O
</s>
<s>
According	O
to	O
an	O
AppsFlyer	O
report	O
,	O
Ludo	B-Application
King	I-Application
saw	O
a	O
100%	O
surge	O
in	O
gaming	O
during	O
the	O
Lockdown	O
.	O
</s>
<s>
News18	O
reported	O
that	O
Ludo	B-Application
King	I-Application
had	O
a	O
"	O
five-fold	O
increase	O
in	O
traffic	O
during	O
the	O
lockdown	O
.	O
</s>
<s>
In	O
the	O
beginning	O
of	O
May	O
2020	O
,	O
Ludo	B-Application
King	I-Application
had	O
251	O
million	O
daily	O
active	O
users	O
;	O
the	O
number	O
averaged	O
40	O
to	O
45	O
million	O
by	O
June	O
2020	O
.	O
</s>
<s>
According	O
to	O
Sensor	O
Tower	O
,	O
Ludo	B-Application
King	I-Application
saw	O
48.3	O
million	O
downloads	O
between	O
April	O
and	O
June	O
2020	O
,	O
beating	O
other	O
popular	O
games	O
like	O
PUBG	B-Application
Mobile	O
,	O
which	O
ranked	O
3rd	O
with	O
30.8	O
million	O
downloads	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
was	O
one	O
of	O
the	O
top	O
5	O
most-installed	O
mobile	B-Application
games	I-Application
worldwide	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
originally	O
had	O
80%	O
-20	O
%	O
proportion	O
for	O
Advertising	O
and	O
In-App	O
Purchase	O
(	O
IAP	O
)	O
revenues	O
,	O
which	O
changed	O
to	O
60%	O
-40	O
%	O
for	O
Advertising	O
and	O
IAP	O
revenues	O
,	O
respectively	O
by	O
June	O
2020	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
crossed	O
400	O
million	O
downloads	O
on	O
16	O
June	O
2020	O
.	O
</s>
<s>
According	O
to	O
data	O
by	O
Sensor	O
Tower	O
,	O
Ludo	B-Application
King	I-Application
registered	O
1.52	O
million	O
downloads	O
between	O
September	O
2	O
and	O
September	O
5	O
,	O
2020	O
,	O
across	O
iOS	B-Application
and	O
Android	B-Application
app	I-Application
stores	I-Application
,	O
making	O
it	O
the	O
second	O
most	O
downloaded	O
game	O
during	O
that	O
time	O
.	O
</s>
<s>
This	O
boost	O
came	O
after	O
the	O
Indian	O
government	O
announced	O
the	O
ban	O
on	O
118	O
Chinese	O
apps	O
,	O
including	O
PUBG	B-Application
Mobile	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
was	O
also	O
the	O
7th	O
most	O
downloaded	O
game	O
on	O
Google	B-Application
Play	I-Application
Store	I-Application
in	O
August	O
2020	O
.	O
</s>
<s>
According	O
to	O
Inc42	O
,	O
Ludo	B-Application
King	I-Application
is	O
currently	O
the	O
most	O
downloaded	O
mobile	B-Application
game	I-Application
in	O
India	O
with	O
10.3	O
million	O
downloads	O
during	O
the	O
month	O
of	O
September	O
2020	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
crossed	O
500	O
million	O
downloads	O
by	O
December	O
2020	O
.	O
</s>
<s>
By	O
the	O
end	O
of	O
2020	O
,	O
Ludo	B-Application
King	I-Application
had	O
32	O
million	O
daily	O
active	O
users	O
(	O
DAUs	O
)	O
,	O
an	O
increase	O
from	O
15	O
million	O
,	O
while	O
its	O
monthly	O
average	O
users	O
(	O
MAUs	O
)	O
rose	O
from	O
110	O
to	O
142	O
million	O
.	O
</s>
<s>
Due	O
to	O
the	O
increase	O
in	O
the	O
number	O
of	O
downloads	O
and	O
user	O
interest	O
in	O
the	O
game	O
,	O
Gametion	O
Technologies	O
,	O
the	O
parent	O
company	O
of	O
Ludo	B-Application
King	I-Application
has	O
earned	O
$20	O
million	O
in	O
revenue	O
in	O
2020	O
.	O
</s>
<s>
In	O
2021	O
,	O
Ludo	B-Application
King	I-Application
expects	O
5-10x	O
jump	O
in	O
in-app	O
transactions	O
.	O
</s>
<s>
Another	O
Sensor	O
Tower	O
report	O
states	O
that	O
"	O
Ludo	B-Application
King	I-Application
was	O
the	O
most	O
downloaded	O
game	O
in	O
 [ the ] 	O
Asia	O
region	O
in	O
the	O
mobile	B-Application
gaming	I-Application
market	I-Application
,	O
driven	O
by	O
its	O
popularity	O
in	O
India	O
.	O
</s>
<s>
Interestingly	O
,	O
India	O
accounted	O
for	O
nearly	O
80%	O
of	O
Ludo	B-Application
King	I-Application
’s	O
global	O
downloads	O
in	O
Q2	O
2021.	O
"	O
</s>
<s>
Currently	O
,	O
Google	B-Application
Play	I-Application
Store	I-Application
has	O
rated	O
this	O
game	O
4.2	O
stars	O
.	O
</s>
<s>
According	O
to	O
App	O
Annie	O
,	O
Ludo	B-Application
King	I-Application
was	O
the	O
most	O
popular	O
game	O
in	O
India	O
in	O
H1	O
2021	O
by	O
downloads	O
.	O
</s>
<s>
App	O
Annie	O
further	O
listed	O
Ludo	B-Application
King	I-Application
as	O
the	O
"	O
top	O
game	O
in	O
India	O
in	O
terms	O
of	O
overall	O
downloads	O
"	O
for	O
the	O
whole	O
of	O
2021	O
.	O
</s>
<s>
According	O
to	O
a	O
Google	B-Application
Play	I-Application
Partnerships	O
Vice-President	O
Purnima	O
Kochikar	O
,	O
"	O
Ludo	B-Application
King	I-Application
has	O
become	O
one	O
of	O
the	O
most-played	O
games	O
globally.	O
"	O
</s>
<s>
She	O
further	O
stated	O
that	O
,	O
"	O
Indian	O
apps	O
and	O
games	O
saw	O
a	O
200%	O
increase	O
in	O
active	O
monthly	O
users	O
on	O
Google	B-Application
Play	I-Application
compared	O
to	O
2019.	O
"	O
</s>
<s>
According	O
to	O
a	O
Sensor	O
Tower	O
report	O
,	O
Ludo	B-Application
King	I-Application
ranked	O
either	O
first	O
or	O
second	O
in	O
each	O
quarter	O
of	O
2021	O
on	O
the	O
Google	B-Application
Play	I-Application
Store	I-Application
.	O
</s>
<s>
According	O
to	O
Business	O
Today	O
magazine	O
,	O
Ludo	B-Application
King	I-Application
,	O
a	O
lockdown	O
sensation	O
crossed	O
800	O
million	O
global	O
installs	O
in	O
June	O
2022	O
and	O
turned	O
into	O
a	O
mainstream	O
alternative	O
and	O
a	O
social	O
interaction	O
tool	O
.	O
</s>
<s>
42matters	O
reported	O
that	O
Ludo	B-Application
King	I-Application
has	O
ranked	O
among	O
the	O
top	O
‘	O
Board’	O
games	O
in	O
139	O
countries	O
worldwide	O
.	O
</s>
<s>
According	O
to	O
Sensor	O
Tower	O
,	O
Ludo	B-Application
King	I-Application
was	O
among	O
the	O
top	O
5	O
most	O
installed	O
mobile	B-Application
games	I-Application
worldwide	O
for	O
the	O
month	O
of	O
April	O
2022	O
.	O
</s>
<s>
Google	B-Application
Play	I-Application
’s	O
best	O
apps	O
and	O
games	O
of	O
2022	O
in	O
India	O
-	O
Play	O
Store	O
featured	O
Ludo	B-Application
King	I-Application
in	O
the	O
"	O
Best	O
Ongoing	O
"	O
games	O
category	O
for	O
engaging	O
players	O
with	O
new	O
compelling	O
updates	O
,	O
fresh	O
content	O
,	O
and	O
advanced	O
gameplay	O
experience	O
.	O
</s>
<s>
State	O
of	O
India	O
Gaming	O
Report	O
2022	O
states	O
that	O
48%	O
of	O
non-gamers	O
chose	O
casual	O
games	O
like	O
Ludo	B-Application
King	I-Application
as	O
their	O
most	O
preferred	O
game	O
category	O
to	O
play	O
in	O
the	O
future	O
.	O
</s>
<s>
It	O
was	O
reported	O
that	O
while	O
shooting	O
for	O
his	O
film	O
,	O
Zero	O
,	O
Indian	O
actor	O
,	O
Shah	O
Rukh	O
Khan	O
enjoyed	O
playing	O
Ludo	B-Application
King	I-Application
with	O
director	O
,	O
Aanand	O
L	O
.	O
Rai	O
,	O
and	O
co-star	O
,	O
Anushka	O
Sharma	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
was	O
one	O
of	O
the	O
featured	O
games	O
at	O
India	O
's	O
first	O
ever	O
mobile	O
eSports	O
event	O
held	O
at	O
the	O
CII	O
's	O
India	O
Gaming	O
Show	O
in	O
January	O
2018	O
.	O
</s>
<s>
In	O
November	O
2020	O
,	O
Ludo	B-Application
King	I-Application
signed	O
on	O
Bollywood	O
actor	O
,	O
Sonu	O
Sood	O
as	O
game	O
ambassador	O
for	O
the	O
game	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
won	O
the	O
Mobile	O
&	O
Tablet	O
Game	O
:	O
Arcade/Casual	O
(	O
International	O
)	O
in	O
Gaming	O
at	O
the	O
19th	O
FICCI	O
Frames	O
Best	O
Animated	O
Frames	O
(	O
BAF	O
)	O
Awards	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
was	O
selected	O
as	O
Best	O
Casual	O
Game	O
of	O
2018	O
on	O
Google	B-Application
Play	I-Application
Store	I-Application
by	O
popular	O
vote	O
.	O
</s>
<s>
According	O
to	O
the	O
Google	O
's	O
annual	O
Year	O
in	O
Search	O
:	O
Insights	O
for	O
Brands	O
report	O
,	O
Ludo	B-Application
King	I-Application
was	O
in	O
the	O
Top	O
3	O
downloaded	O
games	O
in	O
India	O
in	O
2018	O
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
was	O
named	O
"	O
No.1	O
Game	O
of	O
India	O
"	O
by	O
MidDay	O
.	O
</s>
<s>
According	O
to	O
App	O
Annie	O
,	O
Ludo	B-Application
King	I-Application
was	O
Number	O
1	O
in	O
its	O
list	O
of	O
Most	O
downloaded	O
mobile	B-Application
games	I-Application
in	O
India	O
in	O
2020	O
.	O
</s>
<s>
As	O
of	O
April	O
2021	O
,	O
Ludo	B-Application
King	I-Application
ranks	O
among	O
the	O
Top	O
10	O
games	O
downloaded	O
on	O
Google	B-Application
Play	I-Application
Store	I-Application
.	O
</s>
<s>
Ludo	B-Application
King	I-Application
received	O
the	O
"	O
Ludo	B-Application
King	I-Application
-	O
The	O
Most	O
Popular	O
Game	O
Of	O
The	O
Year	O
"	O
award	O
at	O
the	O
India	O
Gaming	O
Awards	O
2022	O
.	O
</s>
