<s>
Lotus	B-Application
Marketplace	I-Application
was	O
a	O
database	O
program	B-Application
developed	O
jointly	O
by	O
Lotus	O
Development	O
Corporation	O
(	O
as	O
the	O
software	B-Application
developer	I-Application
)	O
and	O
Equifax	O
(	O
as	O
the	O
information	O
provider	O
)	O
,	O
announced	O
on	O
April	O
10	O
,	O
1990	O
,	O
but	O
cancelled	O
shortly	O
after	O
on	O
January	O
23	O
,	O
1991	O
,	O
mainly	O
due	O
to	O
massive	O
protests	O
and	O
lawsuit	O
threats	O
,	O
citing	O
invasion	O
of	O
privacy	O
.	O
</s>
<s>
This	O
program	B-Application
was	O
rather	O
large	O
(	O
even	O
by	O
today	O
's	O
standards	O
)	O
,	O
as	O
it	O
was	O
supposed	O
to	O
be	O
released	O
on	O
several	O
CD-ROMs	B-Device
.	O
</s>
<s>
Lotus	B-Application
Marketplace	I-Application
was	O
to	O
be	O
released	O
in	O
two	O
editions	O
,	O
Lotus	B-Application
Marketplace	I-Application
:	O
Business	O
(	O
containing	O
information	O
about	O
businesses	O
)	O
and	O
Lotus	B-Application
Marketplace	I-Application
:	O
Households	O
(	O
containing	O
information	O
about	O
peoples	O
and	O
households	O
)	O
.	O
</s>
<s>
The	O
Business	O
edition	O
of	O
this	O
program	B-Application
contained	O
information	O
about	O
7	O
million	O
businesses	O
in	O
the	O
United	O
States	O
,	O
just	O
like	O
Yellow	B-Operating_System
Pages	I-Operating_System
,	O
but	O
could	O
quickly	O
and	O
flexibly	O
be	O
searched	O
.	O
</s>
<s>
The	O
Households	O
edition	O
of	O
this	O
program	B-Application
became	O
infamous	O
and	O
the	O
object	O
of	O
considerable	O
opprobrium	O
because	O
it	O
was	O
supposed	O
to	O
contain	O
private	O
information	O
about	O
120	O
million	O
people	O
and	O
80	O
million	O
households	O
in	O
the	O
United	O
States	O
.	O
</s>
<s>
Information	O
such	O
as	O
names	O
,	O
addresses	O
,	O
telephone	O
numbers	O
,	O
demographic	O
information	O
,	O
and	O
prior	O
purchasing	O
behavior	O
were	O
contained	O
in	O
the	O
program	B-Application
and	O
could	O
be	O
searched	O
quickly	O
and	O
flexibly	O
.	O
</s>
<s>
This	O
program	B-Application
was	O
strongly	O
protested	O
by	O
many	O
,	O
who	O
cited	O
customer	O
privacy	O
issues	O
(	O
because	O
by	O
using	O
this	O
program	B-Application
telemarketers	O
could	O
get	O
hundreds	O
of	O
names	O
and	O
addresses	O
,	O
and	O
mass	B-General_Concept
mail	I-General_Concept
those	O
addresses	O
without	O
addressees	O
 '	O
consent	O
)	O
.	O
</s>
<s>
The	O
backlash	O
online	O
was	O
particularly	O
intense	O
,	O
with	O
a	O
new	O
Usenet	B-Application
newsgroup	I-Application
formed	O
to	O
discuss	O
it	O
.	O
</s>
