<s>
Livestream	B-Application
shopping	I-Application
(	O
also	O
known	O
as	O
live	O
video	O
shopping	O
)	O
is	O
used	O
by	O
brands	O
to	O
promote	O
and	O
sell	O
products	O
through	O
livestreams	O
on	O
digital	O
platforms	O
,	O
often	O
in	O
collaboration	O
with	O
influencers	O
.	O
</s>
<s>
In	O
China	O
,	O
since	O
live	O
commerce	O
had	O
a	O
significant	O
boost	O
during	O
the	O
pandemic	O
,	O
consumers	O
have	O
found	O
livestream	B-Application
shopping	I-Application
as	O
an	O
important	O
interactive	O
experience	O
.	O
</s>
<s>
Livestream	B-Application
shopping	I-Application
represents	O
a	O
bridge	O
between	O
entertainment	O
and	O
online	O
shopping	O
,	O
that	O
's	O
why	O
this	O
phenomenon	O
has	O
the	O
huge	O
potential	O
to	O
become	O
the	O
new	O
norm	O
for	O
e-commerce	O
in	O
China	O
.	O
</s>
