<s>
LiveChat	B-Application
is	O
an	O
online	O
customer	O
service	O
software	O
with	O
online	B-Protocol
chat	I-Protocol
,	O
help	O
desk	O
software	O
,	O
and	O
web	O
analytics	O
capabilities	O
.	O
</s>
<s>
It	O
was	O
first	O
launched	O
in	O
2002	O
and	O
is	O
currently	O
developed	O
and	O
offered	O
in	O
a	O
SaaS	B-Architecture
(	O
software	B-Architecture
as	I-Architecture
a	I-Architecture
service	I-Architecture
)	O
business	O
model	O
by	O
LiveChat	B-Application
Software	O
S.A.	O
</s>
<s>
Companies	O
use	O
LiveChat	B-Application
as	O
a	O
single	O
point	O
of	O
contact	O
to	O
manage	O
from	O
one	O
software	O
all	O
customer	O
service	O
and	O
online	O
sales	O
activities	O
that	O
normally	O
are	O
provided	O
using	O
channels	O
(	O
chat	B-Protocol
,	O
email	O
and	O
social	O
media	O
)	O
and	O
multiple	O
tools	O
.	O
</s>
<s>
Technically	O
,	O
LiveChat	B-Application
is	O
a	O
proprietary	B-Application
software	I-Application
built	O
with	O
the	O
use	O
of	O
multiple	O
technologies	O
,	O
including	O
JavaScript	B-Language
,	O
Node.js	B-Language
,	O
MySQL	B-Application
,	O
ElasticSearch	B-Application
,	O
C++	B-Language
and	O
Erlang	B-Operating_System
.	O
</s>
<s>
Website	O
chat	B-Protocol
widget	O
-	O
embedded	O
on	O
customer	O
's	O
website	O
and	O
seen	O
by	O
the	O
end	O
users	O
(	O
website	O
visitors	O
)	O
as	O
a	O
small	O
chat	B-Protocol
box	O
,	O
traditionally	O
displayed	O
in	O
the	O
bottom	O
right	O
corner	O
of	O
the	O
web	B-Application
browser	I-Application
.	O
</s>
<s>
Chat	B-Protocol
widget	O
is	O
visible	O
on	O
desktop	O
and	O
mobile	O
devices	O
,	O
either	O
in	O
the	O
browser	B-Application
or	O
as	O
a	O
part	O
of	O
mobile	O
application	O
.	O
</s>
<s>
Usually	O
agents	O
use	O
the	O
web-based	B-Application
application	I-Application
,	O
which	O
allows	O
employees	O
to	O
log	O
in	O
and	O
conduct	O
a	O
chat	B-Protocol
with	O
website	O
visitor	O
using	O
any	O
browser	B-Application
.	O
</s>
<s>
However	O
,	O
there	O
are	O
desktop	O
applications	O
available	O
for	O
Windows	B-Application
and	O
Mac	B-Operating_System
OS	I-Operating_System
X	I-Operating_System
and	O
mobile	O
apps	O
for	O
Android	B-Application
and	O
iOS	B-Operating_System
.	O
</s>
<s>
BlackBerry	B-Application
and	O
Windows	B-Protocol
Phone	I-Protocol
mobile	O
apps	O
used	O
to	O
exist	O
in	O
the	O
past	O
,	O
but	O
are	O
no	O
longer	O
developed	O
.	O
</s>
<s>
Agent	O
application	O
is	O
enhanced	O
with	O
user	B-Application
interface	I-Application
tools	I-Application
that	O
make	O
one-to-many	B-General_Concept
communication	O
quicker	O
and	O
more	O
efficient	O
.	O
</s>
<s>
Examples	O
of	O
such	O
tools	O
include	O
:	O
canned	O
responses	O
,	O
keyboard	O
shortcuts	O
,	O
typing	O
indicator	O
with	O
customer	O
message	O
sneak-peek	O
,	O
geolocation	O
,	O
tags	B-General_Concept
system	I-General_Concept
for	O
categorization	O
,	O
etc	O
.	O
</s>
<s>
There	O
are	O
two	O
ways	O
of	O
having	O
an	O
online	B-Protocol
chat	I-Protocol
session	O
between	O
the	O
agent	O
and	O
website	O
visitor	O
:	O
</s>
<s>
Passive	O
communication	O
,	O
started	O
when	O
the	O
website	O
visitor	O
clicks	O
on	O
the	O
chat	B-Protocol
button	O
or	O
widget	O
displayed	O
on	O
the	O
page	O
.	O
</s>
<s>
Active	O
communication	O
,	O
initiated	O
manually	O
by	O
the	O
agent	O
or	O
automatically	O
by	O
the	O
LiveChat	B-Application
system	O
as	O
soon	O
as	O
the	O
visitor	O
meets	O
the	O
predefined	O
criteria	O
(	O
i.e.	O
</s>
<s>
Once	O
the	O
criteria	O
are	O
met	O
,	O
LiveChat	B-Application
displays	O
a	O
chat	B-Protocol
invitation	O
with	O
a	O
customized	O
message	O
.	O
</s>
<s>
During	O
the	O
chat	B-Protocol
session	O
,	O
agents	O
close	O
the	O
sales	O
,	O
which	O
results	O
in	O
increasing	O
the	O
overall	O
conversion	O
rate	O
.	O
</s>
<s>
In	O
areas	O
unrelated	O
directly	O
to	O
the	O
product	O
,	O
LiveChat	B-Application
relies	O
on	O
3rd	O
party	O
services	O
.	O
</s>
<s>
This	O
includes	O
Postmark	O
for	O
the	O
delivery	O
of	O
transactional	O
emails	O
,	O
Recurly	O
for	O
subscription	O
billing	O
,	O
Pingdom	B-Protocol
for	O
performance	O
monitoring	O
and	O
uptime	O
tracking	O
and	O
Upscope	O
for	O
instant	O
screen	O
sharing	O
with	O
customers	O
.	O
</s>
<s>
Apart	O
from	O
website	O
chat	B-Protocol
,	O
other	O
core	O
features	O
include	O
:	O
real-time	O
website	B-Protocol
traffic	I-Protocol
monitoring	I-Protocol
,	O
built-in	O
ticketing	B-Application
system	I-Application
and	O
agents	O
 '	O
efficiency	O
analytics	O
.	O
</s>
<s>
Statistics	O
section	O
allows	O
calculating	O
the	O
conversion	O
from	O
chat	B-Protocol
invitations	O
into	O
chat	B-Protocol
sessions	O
and	O
then	O
into	O
sales	O
.	O
</s>
<s>
LiveChat	B-Application
is	O
available	O
in	O
48	O
languages	O
:	O
Arabic	O
,	O
Armenian	O
,	O
Azeri	O
,	O
Bulgarian	O
,	O
Catalan	O
,	O
Simplified	O
Chinese	O
,	O
Traditional	O
Chinese	O
,	O
Croatian	O
,	O
Czech	O
,	O
Danish	O
,	O
Dutch	O
,	O
English	O
,	O
Estonian	O
,	O
Farsi	O
,	O
Finnish	O
,	O
French	O
,	O
Georgian	O
,	O
German	O
,	O
Greek	O
,	O
Hebrew	O
,	O
Hindi	O
,	O
Hungarian	O
,	O
Icelandic	O
,	O
Indonesian	O
,	O
Italian	O
,	O
Japanese	O
,	O
Kazakh	O
,	O
Korean	O
,	O
Latvian	O
,	O
Lithuanian	O
,	O
Malagasy	O
,	O
Malaysian	O
,	O
Norwegian	O
(	O
bokmål	O
)	O
,	O
Norwegian	O
(	O
nynorsk	O
)	O
,	O
Polish	O
,	O
Portuguese	O
,	O
Brazilian	O
Portuguese	O
,	O
Romanian	O
,	O
Russian	O
,	O
Serbian	O
,	O
Slovak	O
,	O
Slovene	O
,	O
Spanish	O
,	O
Swedish	O
,	O
Thai	O
,	O
Turkish	O
,	O
Ukrainian	O
,	O
Vietnamese	O
.	O
</s>
<s>
First	O
available	O
as	O
closed	O
solution	O
,	O
LiveChat	B-Application
has	O
turned	O
over	O
time	O
into	O
an	O
open	O
and	O
scalable	O
customer	O
service	O
platform	O
.	O
</s>
<s>
API	B-General_Concept
documentation	O
and	O
multiple	O
points	O
of	O
integration	O
within	O
the	O
application	O
and	O
communication	O
protocol	O
,	O
</s>
<s>
Critical	O
reviews	O
claim	O
that	O
"	O
bigger	O
businesses	O
may	O
find	O
the	O
price	O
minimal	O
considering	O
the	O
benefit	O
the	O
product	O
brings	O
,	O
but	O
for	O
start-ups	O
or	O
smaller	O
businesses	O
,	O
it	O
may	O
put	O
LiveChat	B-Application
out	O
of	O
their	O
financial	O
reach	O
"	O
.	O
</s>
<s>
Since	O
2014	O
LiveChat	B-Application
has	O
been	O
publishing	O
Customer	O
Service	O
Report	O
-	O
an	O
annual	O
study	O
of	O
customer	O
satisfaction	O
and	O
analysis	O
of	O
online	O
business	O
communication	O
trends	O
.	O
</s>
<s>
It	O
includes	O
research	O
of	O
thousands	O
of	O
companies	O
and	O
millions	O
of	O
customer	O
service	O
email	O
and	O
live	B-Protocol
support	I-Protocol
interactions	O
.	O
</s>
