<s>
Like.com	B-Application
was	O
a	O
price	O
comparison	O
service	O
website	O
that	O
billed	O
itself	O
as	O
a	O
"	O
visual	O
search	O
engine	O
for	O
products	O
"	O
.	O
</s>
<s>
The	O
website	O
was	O
created	O
by	O
Riya	B-Application
,	O
a	O
company	O
built	O
to	O
create	O
a	O
search	O
engine	O
used	O
to	O
search	O
for	O
similar	O
faces	O
among	O
photos	O
.	O
</s>
<s>
The	O
company	O
found	O
it	O
difficult	O
to	O
monetize	O
the	O
service	O
,	O
however	O
,	O
so	O
they	O
created	O
Like.com	B-Application
to	O
use	O
the	O
same	O
technology	O
for	O
a	O
different	O
purpose	O
.	O
</s>
<s>
Riya	B-Application
's	O
CEO	O
,	O
Munjal	B-Application
Shah	I-Application
,	O
noted	O
that	O
"	O
the	O
same	O
technology	O
works	O
well	O
to	O
find	O
similar-looking	O
products.	O
"	O
</s>
<s>
Riya	B-Application
's	O
CTO	O
and	O
co-founder	O
,	O
Burak	O
Göktürk	O
,	O
had	O
previously	O
worked	O
with	O
computer	O
vision	O
technology	O
and	O
has	O
filed	O
for	O
two	O
dozen	O
facial-recognition	O
patents	O
under	O
his	O
name	O
.	O
</s>
<s>
Like.com	B-Application
raised	O
US	O
$19.5	O
million	O
from	O
investors	O
who	O
included	O
Bay	O
Partners	O
,	O
BlueRun	O
Ventures	O
,	O
and	O
Leapfrog	O
Ventures	O
.	O
</s>
<s>
In	O
2015	O
,	O
the	O
site	O
became	O
defunct	O
and	O
redirected	O
users	O
to	O
Google	B-Application
's	I-Application
shopping	O
search	O
engine	O
.	O
</s>
<s>
The	O
website	O
then	O
returns	O
the	O
results	O
with	O
links	O
to	O
retailers	O
such	O
as	O
Amazon.com	B-Application
and	O
Zappos	O
.	O
</s>
<s>
Like.com	B-Application
is	O
planning	O
to	O
allow	O
users	O
to	O
upload	O
their	O
own	O
photos	O
for	O
the	O
website	O
to	O
analyze	O
and	O
return	O
similar-looking	O
products	O
.	O
</s>
<s>
Bambi	O
Francisco	O
of	O
MarketWatch	O
described	O
Like.com	B-Application
as	O
"	O
the	O
next	O
evolution	O
of	O
comparison-shopping	O
engines	O
,	O
such	O
as	O
Google	B-Application
's	I-Application
Froogle	B-Application
,	O
eBay	B-Application
's	O
Shopping.com,	O
EW	O
Scripps	O
 '	O
Shopzilla	O
or	O
Become.com	O
and	O
the	O
next	O
evolution	O
in	O
image	O
search	O
offered	O
by	O
the	O
portals	O
and	O
search	O
engines	O
,	O
Google	B-Application
,	O
Yahoo	B-Application
,	O
Microsoft	O
's	O
Live	O
and	O
InterActiveCorp	O
's	O
Ask.com	B-Application
.	O
"	O
</s>
<s>
Internet	O
search	O
engine	O
giant	O
Google	B-Application
Inc	I-Application
.	I-Application
bought	O
the	O
shopping	O
comparison	O
website	O
,	O
Like.com	B-Application
on	O
Aug	O
23	O
2010	O
.	O
</s>
<s>
Google	B-Application
officials	O
reported	O
that	O
the	O
Like.com	B-Application
will	O
continue	O
to	O
operate	O
separately	O
from	O
Google	B-Application
operations	O
.	O
</s>
<s>
Now	O
google.com/shopping	O
.	O
</s>
