<s>
Lifesize	B-Protocol
is	O
a	O
video	O
and	O
audio	O
telecommunications	O
company	O
in	O
the	O
United	O
States	O
which	O
provides	O
high	O
definition	O
videoconferencing	B-Application
endpoints	O
and	O
accessories	O
,	O
touchscreen	O
conference	O
room	O
phones	O
and	O
a	O
cloud-based	O
video	O
collaboration	B-Application
platform	I-Application
.	O
</s>
<s>
Lifesize	B-Protocol
's	O
headquarters	O
is	O
located	O
in	O
Austin	O
,	O
Texas	O
.	O
</s>
<s>
Lifesize	B-Protocol
was	O
founded	O
by	O
Craig	O
Malloy	O
and	O
Michael	O
Kenoyer	O
in	O
January	O
2003	O
.	O
</s>
<s>
Investors	O
in	O
Lifesize	B-Protocol
included	O
Redpoint	O
Ventures	O
,	O
Sutter	O
Hill	O
Ventures	O
,	O
Pinnacle	O
Ventures	O
,	O
Norwest	O
Venture	O
Partners	O
and	O
Tenaya	O
Capital	O
.	O
</s>
<s>
The	O
company	O
name	O
change	O
to	O
Lifesize	B-Protocol
Communications	I-Protocol
was	O
unveiled	O
at	O
the	O
Interop	O
trade	O
show	O
in	O
Las	O
Vegas	O
,	O
Nevada	O
in	O
May	O
2005	O
.	O
</s>
<s>
This	O
is	O
also	O
when	O
Lifesize	B-Protocol
announced	O
its	O
first	O
product	O
,	O
Lifesize	B-Protocol
Room	O
,	O
which	O
was	O
the	O
first	O
high	O
definition	O
video	B-Application
conferencing	I-Application
endpoint	O
brought	O
to	O
market	O
.	O
</s>
<s>
In	O
2009	O
,	O
Logitech	O
acquired	O
Lifesize	B-Protocol
for	O
US$405	O
million	O
in	O
cash	O
.	O
</s>
<s>
Lifesize	B-Protocol
then	O
became	O
a	O
division	O
of	O
Logitech	O
,	O
but	O
continued	O
to	O
operate	O
as	O
a	O
separate	O
division	O
led	O
by	O
Malloy	O
.	O
</s>
<s>
Malloy	O
served	O
as	O
the	O
Lifesize	B-Protocol
CEO	O
from	O
2003	O
–	O
2012	O
,	O
and	O
resumed	O
the	O
role	O
in	O
February	O
2014	O
.	O
</s>
<s>
Lifesize	B-Protocol
was	O
spun	O
out	O
of	O
Logitech	O
in	O
early	O
2016	O
and	O
is	O
privately	O
owned	O
.	O
</s>
<s>
In	O
March	O
2020	O
,	O
Lifesize	B-Protocol
announced	O
a	O
merger	O
with	O
Serenova	O
,	O
a	O
contact	O
centre-as-a-service	O
(	O
CCaaS	O
)	O
provider	O
.	O
</s>
<s>
In	O
August	O
2020	O
,	O
Lifesize	B-Protocol
announced	O
the	O
acquisition	O
of	O
Kaptivo	O
,	O
a	O
digital	O
collaboration	O
company	O
based	O
in	O
Cambridge	O
,	O
UK	O
.	O
</s>
<s>
Lifesize	B-Protocol
is	O
a	O
Video	B-Application
Conferencing	I-Application
and	O
Collaboration	O
business	O
,	O
based	O
in	O
Austin	O
,	O
Texas	O
,	O
that	O
provides	O
technology	O
for	O
face-to-face	O
communications	O
,	O
including	O
high	O
definition	O
videoconferencing	B-Application
,	O
sometimes	O
known	O
as	O
telepresence	B-Application
.	O
</s>
<s>
Lifesize	B-Protocol
product	O
portfolio	O
includes	O
high	O
definition	O
endpoints	O
and	O
accessories	O
,	O
NAT/firewall	O
traversal	O
,	O
touchscreen	O
conference	O
room	O
phones	O
,	O
ISDN	B-Protocol
gateways	O
,	O
Multipoint	B-Protocol
Control	I-Protocol
Units	I-Protocol
and	O
management	O
systems	O
,	O
as	O
well	O
as	O
mobile	O
video	B-Application
conferencing	I-Application
software	O
and	O
a	O
cloud-based	O
IaaS	O
offering	O
for	O
video	B-Application
conferencing	I-Application
.	O
</s>
<s>
Lifesize	B-Protocol
also	O
offers	O
a	O
recording	O
and	O
sharing	O
service	O
called	O
Lifesize	B-Protocol
Cloud	O
Amplify	O
.	O
</s>
<s>
In	O
2016	O
,	O
Lifesize	B-Protocol
brought	O
huddle	O
room	O
systems	O
to	O
the	O
market	O
with	O
Smartframing	O
camera	O
technology	O
embedded	O
.	O
</s>
