<s>
Lango	B-Application
,	O
originally	O
known	O
as	O
Zlango	B-Application
,	O
was	O
an	O
icon-based	O
"	O
language	O
"	O
(	O
actually	O
a	O
logographic	O
writing	O
system	O
)	O
built	O
for	O
web	O
and	O
mobile	O
messaging	O
.	O
</s>
<s>
Zlango	B-Application
Ltd.	O
,	O
the	O
Israeli	O
company	O
which	O
created	O
and	O
owned	O
Zlango	B-Application
,	O
released	O
a	O
Java	B-Language
and	O
Brew	B-Application
application	O
for	O
mobile	O
phones	O
that	O
used	O
the	O
Zlango	B-Application
icon	O
language	O
to	O
create	O
a	O
new	O
form	O
of	O
SMS	O
,	O
called	O
ZMS	O
,	O
using	O
Zlango	B-Application
's	O
icons	O
instead	O
of	O
words	O
.	O
</s>
<s>
Zlango	B-Application
was	O
created	O
in	O
2004	O
by	O
Yoav	O
Lorch	O
,	O
an	O
author	O
and	O
playwright	O
,	O
as	O
an	O
attempt	O
to	O
shorten	O
text	O
messages	O
.	O
</s>
<s>
The	O
name	O
Zlango	B-Application
is	O
a	O
combination	O
of	O
lingo	O
,	O
slang	O
,	O
and	O
language	O
,	O
with	O
the	O
letter	O
Z	O
as	O
homage	O
to	O
Esperanto	O
creator	O
L	O
.	O
L	O
.	O
Zamenhof	O
.	O
</s>
<s>
In	O
February	O
2007	O
,	O
Zlango	B-Application
Ltd	O
.	O
announced	O
that	O
it	O
raised	O
$12	O
million	O
from	O
the	O
VCs	O
Benchmark	O
and	O
Accel	O
.	O
</s>
<s>
Zlango	B-Application
Ltd	O
.	O
was	O
based	O
in	O
Tel	O
Aviv	O
and	O
had	O
around	O
40	O
employees	O
at	O
its	O
peak	O
.	O
</s>
<s>
Zlango	B-Application
's	O
products	O
were	O
released	O
in	O
many	O
countries	O
,	O
as	O
well	O
as	O
over	O
the	O
Web	O
,	O
in	O
many	O
forms	O
.	O
</s>
<s>
Zlango	B-Application
's	O
mobile	O
application	O
was	O
released	O
in	O
the	O
following	O
territories	O
:	O
</s>
<s>
Apart	O
from	O
Zlango	B-Application
's	O
website	O
,	O
Zlango	B-Application
also	O
had	O
an	O
ICQ	B-Protocol
plug-in	O
in	O
several	O
languages	O
and	O
countries	O
that	O
allowed	O
to	O
use	O
Zlango	B-Application
icons	O
to	O
chat	O
with	O
the	O
contacts	O
.	O
</s>
<s>
Zlango	B-Application
also	O
appeared	O
in	O
the	O
Israeli	O
Children	O
's	O
Channel	O
as	O
a	O
game	O
show	O
.	O
</s>
<s>
Zlango	B-Application
included	O
more	O
than	O
300	O
icons	O
in	O
several	O
different	O
categories	O
.	O
</s>
<s>
The	O
meanings	O
that	O
Zlango	B-Application
intended	O
for	O
each	O
icon	O
were	O
only	O
suggestions	O
as	O
Zlango	B-Application
encouraged	O
users	O
to	O
invent	O
their	O
own	O
personal	O
meanings	O
for	O
icons	O
.	O
</s>
<s>
According	O
to	O
Zlango	B-Application
Ltd.	O
,	O
the	O
Zlango	B-Application
icons	O
were	O
created	O
to	O
be	O
memorable	O
,	O
rather	O
than	O
recognizable	O
.	O
</s>
<s>
Zlango	B-Application
released	O
several	O
Zlango	B-Application
versions	O
of	O
classic	O
stories	O
which	O
showed	O
the	O
potential	O
for	O
more	O
than	O
just	O
picture	O
messaging	O
:	O
</s>
