<s>
A	O
landrush	B-Protocol
period	I-Protocol
is	O
the	O
time	O
during	O
which	O
domain	O
names	O
are	O
available	O
for	O
registration	O
,	O
usually	O
to	O
a	O
closed	O
group	O
(	O
usually	O
through	O
a	O
premium	O
price	O
)	O
,	O
to	O
entities	O
that	O
do	O
not	O
own	O
a	O
trademark	O
in	O
the	O
name	O
they	O
wish	O
to	O
register	O
,	O
for	O
example	O
generic	O
terms	O
like	O
loan	O
or	O
car	O
,	O
and	O
thus	O
would	O
not	O
qualify	O
for	O
registration	O
during	O
the	O
sunrise	B-Protocol
period	I-Protocol
.	O
</s>
<s>
This	O
period	O
follows	O
the	O
sunrise	B-Protocol
period	I-Protocol
just	O
after	O
the	O
launch	O
of	O
a	O
new	O
top-level	O
domain	O
or	O
second-level	O
domain	O
during	O
which	O
,	O
for	O
example	O
,	O
owners	O
of	O
trademarks	O
may	O
register	O
a	O
domain	O
name	O
containing	O
the	O
owned	O
mark	O
,	O
but	O
a	O
landrush	B-Protocol
period	I-Protocol
precedes	O
a	O
period	O
of	O
general	O
availability	O
,	O
when	O
any	O
qualifying	O
entity	O
can	O
register	O
any	O
name	O
on	O
a	O
first	O
come	O
first-served	O
basis	O
.	O
</s>
<s>
All	O
launch	O
phases	O
start	O
with	O
the	O
Sunrise	B-Protocol
Period	I-Protocol
,	O
there	O
is	O
flexibility	O
with	O
the	O
other	O
stages	O
.	O
</s>
<s>
The	O
sunrise	B-Protocol
period	I-Protocol
is	O
often	O
a	O
30-day	O
(	O
or	O
longer	O
)	O
phase	O
during	O
which	O
trademark	O
owners	O
can	O
purchase	O
domain	O
names	O
before	O
they	O
are	O
offered	O
to	O
the	O
general	O
public	O
.	O
</s>
<s>
Often	O
domains	O
such	O
as	O
info	O
,	O
mobi	O
,	O
and	O
eu	O
are	O
picked	O
up	O
by	O
companies	O
during	O
the	O
sunrise	B-Protocol
period	I-Protocol
that	O
precedes	O
the	O
larger	O
landrush	B-Protocol
period	I-Protocol
.	O
</s>
<s>
In	O
order	O
to	O
participate	O
in	O
the	O
sunrise	B-Protocol
period	I-Protocol
,	O
one	O
has	O
to	O
be	O
a	O
registered	O
trademark	O
holder	O
with	O
the	O
Trademark	O
Clearing	O
House	O
.	O
</s>
<s>
The	O
allowance	O
of	O
time	O
for	O
each	O
registered	O
domain	O
name	O
in	O
the	O
sunrise	B-Protocol
period	I-Protocol
is	O
two	O
years	O
.	O
</s>
<s>
The	B-Application
Internet	I-Application
Corporation	I-Application
for	I-Application
Assigned	I-Application
Names	I-Application
and	I-Application
Numbers	I-Application
(	O
ICANN	B-Application
)	O
defines	O
the	O
landrush	B-Protocol
period	I-Protocol
as	O
the	O
time	O
between	O
the	O
sunrise	B-Protocol
period	I-Protocol
and	O
general	O
availability	O
during	O
which	O
applications	O
for	O
a	O
domain	O
name	O
may	O
be	O
received	O
from	O
any	O
interested	O
eligible	O
party	O
.	O
</s>
<s>
Registries	O
often	O
have	O
the	O
option	O
of	O
including	O
a	O
landrush	B-Protocol
period	I-Protocol
,	O
but	O
this	O
process	O
is	O
not	O
mandatory	O
.	O
</s>
<s>
In	O
the	O
landrush	B-Protocol
period	I-Protocol
registration	O
is	O
open	O
to	O
everyone	O
,	O
but	O
the	O
registration	O
is	O
sold	O
at	O
a	O
higher	O
price	O
than	O
the	O
regular	O
price	O
.	O
</s>
<s>
Also	O
some	O
domains	O
during	O
a	O
landrush	B-Protocol
period	I-Protocol
could	O
be	O
auctioned	O
or	O
on	O
a	O
"	O
first	O
come	O
,	O
first	O
served	O
"	O
basis	O
.	O
</s>
<s>
The	O
only	O
domains	O
not	O
offered	O
to	O
everyone	O
during	O
the	O
landrush	B-Protocol
period	I-Protocol
are	O
Premium	O
Domains	O
.	O
</s>
<s>
On	O
average	O
,	O
a	O
landrush	B-Protocol
period	I-Protocol
will	O
last	O
about	O
30	O
days	O
and	O
,	O
in	O
this	O
period	O
,	O
applications	O
for	O
domain	O
names	O
may	O
be	O
received	O
from	O
any	O
interested	O
and	O
eligible	O
parties	O
before	O
registration	O
is	O
open	O
for	O
general	O
availability	O
.	O
</s>
<s>
The	B-Application
Internet	I-Application
Corporation	I-Application
for	I-Application
Assigned	I-Application
Names	I-Application
and	I-Application
Numbers	I-Application
(	O
ICANN	B-Application
)	O
,	O
a	O
non-profit	O
,	O
is	O
currently	O
responsible	O
for	O
regulation	O
of	O
domain	O
names	O
,	O
and	O
ICANN	B-Application
predicted	O
a	O
landrush	B-Protocol
period	I-Protocol
for	O
the	O
new	O
domain	O
names	O
.	O
</s>
<s>
ICANN	B-Application
surveyed	O
the	O
public	O
for	O
new	O
possible	O
names	O
,	O
and	O
the	O
organization	O
had	O
a	O
goal	O
of	O
trying	O
to	O
expand	O
new	O
top-level	O
domain	O
names	O
.	O
</s>
<s>
As	O
new	O
domain	O
names	O
are	O
created	O
,	O
ICANN	B-Application
hopes	O
for	O
many	O
overseers	O
to	O
sell	O
their	O
name	O
to	O
registrars	O
.	O
</s>
<s>
According	O
to	O
ICANN	B-Application
,	O
the	O
front-runner	O
for	O
a	O
new	O
domain	O
name	O
is	O
"	O
.shop	O
"	O
and	O
the	O
goal	O
is	O
to	O
increase	O
supply	O
and	O
demand	O
for	O
domain	O
names	O
.	O
</s>
<s>
A	O
landrush	B-Protocol
period	I-Protocol
will	O
occur	O
over	O
the	O
creation	O
of	O
new	O
domain	O
names	O
because	O
as	O
the	O
new	O
domain	O
names	O
are	O
created	O
,	O
overseers	O
will	O
sell	O
their	O
domain	O
names	O
,	O
which	O
will	O
cause	O
businesses	O
and	O
individuals	O
to	O
rush	O
to	O
buy	O
new	O
names	O
.	O
</s>
<s>
This	O
increase	O
in	O
demand	O
causes	O
a	O
landrush	B-Protocol
period	I-Protocol
and	O
leads	O
to	O
increase	O
consumption	O
of	O
domain	O
names	O
.	O
</s>
<s>
In	O
addition	O
to	O
an	O
increase	O
of	O
demand	O
in	O
a	O
landrush	B-Protocol
period	I-Protocol
,	O
ICANN	B-Application
hopes	O
to	O
have	O
a	O
greater	O
landrush	B-Protocol
period	I-Protocol
than	O
"	O
.jobs	O
"	O
,	O
which	O
was	O
a	O
failure	O
.	O
</s>
<s>
According	O
to	O
The	B-Application
Internet	I-Application
Corporation	I-Application
for	I-Application
Assigned	I-Application
Names	I-Application
and	I-Application
Numbers	I-Application
(	O
ICANN	B-Application
)	O
in	O
order	O
to	O
participate	O
in	O
a	O
Landrush	B-Protocol
period	I-Protocol
applicants	O
must	O
submit	O
an	O
application	O
for	O
a	O
domain	O
name	O
that	O
was	O
not	O
previously	O
allocated	O
,	O
not	O
eligible	O
for	O
allocation	O
,	O
and	O
is	O
not	O
subject	O
of	O
an	O
application	O
that	O
is	O
being	O
currently	O
processed	O
by	O
the	O
auction	O
provider	O
.	O
</s>
<s>
In	O
addition	O
,	O
a	O
claims	O
period	O
will	O
be	O
in	O
effect	O
during	O
the	O
entire	O
duration	O
of	O
the	O
Landrush	B-Protocol
period	I-Protocol
and	O
the	O
applicant	O
must	O
accept	O
the	O
information	O
contained	O
within	O
a	O
Claim	O
Notice	O
.	O
</s>
<s>
The	O
General	O
Availability	O
phase	O
follows	O
all	O
Sunrise	O
and	O
Landrush	B-Protocol
periods	I-Protocol
.	O
</s>
<s>
ICANN	B-Application
defines	O
General	O
Availability	O
is	O
the	O
point	O
in	O
time	O
following	O
which	O
requests	O
to	O
register	O
a	O
domain	O
name	O
may	O
be	O
received	O
from	O
any	O
eligible	O
part	O
on	O
the	O
same	O
"	O
first	O
come	O
,	O
first	O
served	O
"	O
basis	O
.	O
</s>
<s>
The	O
result	O
was	O
the	O
bursting	O
of	O
the	O
dot-com	O
bubble	O
,	O
which	O
ultimately	O
ended	O
the	O
first	O
major	O
landrush	B-Protocol
period	I-Protocol
.	O
</s>
<s>
This	O
landrush	O
commenced	O
the	O
production	O
of	O
new	O
web	O
addresses	O
,	O
which	O
has	O
not	O
occurred	O
since	O
2000	O
,	O
when	O
ICANN	B-Application
last	O
accepted	O
applications	O
for	O
top-level	O
domains	O
.	O
</s>
<s>
The	O
process	O
of	O
applying	O
for	O
new	O
domain	O
names	O
runs	O
through	O
ICANN	B-Application
,	O
the	O
non-profit	O
that	O
manages	O
several	O
Internet-related	O
tasks	O
.	O
</s>
<s>
ICANN	B-Application
's	O
process	O
can	O
be	O
an	O
expensive	O
one	O
,	O
demanding	O
an	O
initial	O
fee	O
of	O
$	O
185,000	O
.	O
</s>
<s>
Additionally	O
,	O
the	O
application	O
process	O
is	O
a	O
lengthy	O
one	O
,	O
in	O
which	O
ICANN	B-Application
believes	O
could	O
take	O
up	O
to	O
a	O
year	O
.	O
</s>
<s>
ICANN	B-Application
reviews	O
critical	O
details	O
regarding	O
applicants’	O
financial	O
stability	O
,	O
technical	O
abilities	O
and	O
their	O
intentions	O
with	O
the	O
domain	O
.	O
</s>
<s>
ICANN	B-Application
's	O
Cyrus	O
Namazi	O
told	O
Quartz	O
that	O
,	O
“	O
We	O
’ve	O
gone	O
from	O
an	O
average	O
of	O
four	O
or	O
five	O
letters	O
in	O
a	O
second-level	O
domain	O
to	O
something	O
in	O
excess	O
of	O
14	O
to	O
find	O
what	O
you	O
’re	O
looking	O
for	O
”	O
.	O
</s>
<s>
For	O
example	O
,	O
internet	O
browsers	O
such	O
as	O
Google	B-Application
Chrome	I-Application
’s	O
use	O
an	O
address	O
bar	O
which	O
doubles	O
as	O
a	O
search	O
field	O
.	O
</s>
<s>
One	O
of	O
the	O
major	O
landrush	B-Protocol
periods	I-Protocol
that	O
occurred	O
was	O
the	O
.eu	O
TLD	O
(	O
top	O
level	O
domain	O
)	O
.	O
</s>
<s>
The	O
sunrise	B-Protocol
period	I-Protocol
for	O
this	O
domain	O
was	O
divided	O
into	O
two	O
separate	O
parts	O
—	O
the	O
first	O
opened	O
on	O
December	O
7	O
,	O
2005	O
,	O
while	O
the	O
second	O
began	O
on	O
February	O
7	O
,	O
2006	O
.	O
</s>
<s>
After	O
the	O
sunrise	B-Protocol
period	I-Protocol
comes	O
the	O
landrush	O
,	O
which	O
,	O
for	O
.eu	O
,	O
occurred	O
on	O
April	O
7	O
,	O
2006	O
,	O
when	O
registration	O
for	O
the	O
domain	O
became	O
possible	O
for	O
“	O
non-trademark	O
holders	O
”	O
.	O
</s>
