<s>
Lambo	B-Application
Xtra	I-Application
(	O
formerly	O
9janimi	B-Application
Channel	I-Application
)	O
is	O
a	O
Nigerian	O
Lagos-based	O
platform	O
for	O
youth	O
culture	O
,	O
launched	O
in	O
2010	O
by	O
Nigerian	O
startup	O
theMedia	O
360	O
Company	O
Ltd	O
.	O
Its	O
primary	O
content	O
is	O
Afro	O
pop	O
music	O
.	O
</s>
<s>
9janimi	B-Application
is	O
a	O
Yoruba	O
phrase	O
,	O
which	O
means	O
"	O
I	O
’m	O
a	O
Nigerian	O
"	O
.	O
</s>
<s>
9janimi	B-Application
Channel	I-Application
was	O
established	O
in	O
2010	O
in	O
Lagos	O
,	O
Nigeria	O
by	O
Soltesh	O
Iyere	O
.	O
</s>
