<s>
LaTurbo	B-General_Concept
Avedon	I-General_Concept
is	O
an	O
avatar	B-Application
artist	O
,	O
curator	O
,	O
the	O
designer	O
and	O
founder	O
of	O
Panther	O
Modern	O
.	O
</s>
<s>
They	O
have	O
explored	O
the	O
growing	O
relationship	O
between	O
users	O
and	O
virtual	B-Application
environments	I-Application
.	O
</s>
<s>
The	O
genesis	O
of	O
their	O
identity	O
occurred	O
in	O
various	O
profile	O
creation	O
processes	O
,	O
eventually	O
taking	O
a	O
more	O
rigid	O
form	O
in	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
In	O
2020	O
,	O
Avedon	O
created	O
an	O
emoji	B-Application
as	O
part	O
of	O
Unicode	O
13.0	O
.	O
emoji	B-Application
character	O
library	O
.	O
</s>
<s>
The	O
new	O
emoji	B-Application
is	O
"	O
Mirror	O
"	O
and	O
is	O
available	O
in	O
Emoji	B-Application
13.0	O
for	O
platforms	O
.	O
</s>
<s>
LaTurbo	B-General_Concept
Avedon	I-General_Concept
were	O
a	O
resident	O
in	O
The	O
Virtual	O
Factory	O
,	O
Manchester	O
International	O
Festival	O
in	O
July	O
2020	O
and	O
in	O
2016	O
–	O
2017	O
they	O
were	O
the	O
first	O
virtual	O
resident	O
of	O
the	O
Somerset	O
House	O
Studios	O
in	O
London	O
,	O
exploring	O
nonphysical	O
interaction	O
and	O
studio	O
practices	O
.	O
</s>
<s>
Avedon	O
has	O
worked	O
on	O
commission	O
with	O
the	O
Manchester	O
International	O
Festival	O
(	O
2020	O
)	O
,	O
Samsung	B-Application
FRAME	O
(	O
2017	O
)	O
,	O
Mapping	O
Festival	O
PARADIGM	O
SHIFT(2017 )	O
,	O
GIPHY+	O
Rhizome	O
(	O
2016	O
)	O
and	O
CTM	O
Festival	O
(	O
2015	O
)	O
.	O
</s>
<s>
This	O
project	O
is	O
the	O
first	O
virtual	O
factory	O
,	O
an	O
online	O
experience	O
created	O
by	O
Avedon	O
who	O
reimagines	O
The	O
Factory	O
within	O
Fortnite	B-Application
Creative	I-Application
,	O
designed	O
by	O
Rem	O
Koolhaas	O
's	O
OMA	O
,	O
Ellen	O
van	O
Loon	O
as	O
lead	O
architect	O
and	O
backed	O
by	O
Manchester	O
City	O
Council	O
,	O
HM	O
Government	O
and	O
Arts	O
Council	O
England	O
.	O
</s>
<s>
The	O
Panther	O
has	O
expanded	O
to	O
seventeen	O
installation	O
rooms	O
,	O
which	O
was	O
created	O
with	O
Cinema4D	B-Device
with	O
a	O
new	O
area	O
being	O
added	O
to	O
the	O
virtual	O
model	O
for	O
each	O
new	O
artist	O
.	O
</s>
<s>
Panther	O
Modern	O
provides	O
a	O
variety	O
of	O
methods	O
to	O
produce	O
works	O
in	O
virtual	B-Application
space	I-Application
,	O
the	O
artist	O
is	O
able	O
to	O
choose	O
the	O
format	O
in	O
which	O
they	O
will	O
share	O
their	O
installations	O
.	O
</s>
<s>
Avedon	O
created	O
a	O
virtual	O
night	O
club	O
called	O
Club	O
Rothko	O
in	O
2012	O
that	O
works	O
to	O
intersect	O
the	O
online	O
world	O
and	O
the	O
real	O
world	O
,	O
inspired	O
by	O
night	O
clubs	O
in	O
virtual	B-Application
environments	I-Application
such	O
as	O
Second	B-Application
Life	I-Application
and	O
Mass	B-Application
Effect	I-Application
2	I-Application
.	O
</s>
<s>
In	O
2013	O
,	O
the	O
goal	O
was	O
to	O
fill	O
the	O
virtual	O
place	O
with	O
statues	O
created	O
from	O
selfies	O
emailed	O
to	O
LaTurbo	B-General_Concept
Avedon	I-General_Concept
and	O
then	O
be	O
uploaded	O
to	O
the	O
web	O
and	O
emailed	O
to	O
the	O
submitter	O
in	O
a	O
.zip	B-General_Concept
file	I-General_Concept
.	O
</s>
<s>
This	O
video	O
finds	O
the	O
avatar	B-Application
of	O
the	O
digital	O
artist	O
moving	O
through	O
the	O
virtual	O
disco	O
filled	O
with	O
light	O
projections	O
and	O
producing	O
music	O
on	O
Ableton	B-Language
Live	I-Language
.	O
</s>
<s>
Narrative	O
was	O
created	O
by	O
Mari	O
Matsutoya	O
,	O
music	O
by	O
Laurel	O
Halo	O
,	O
character	O
motion	O
by	O
Darren	O
Johnston	O
,	O
produced	O
by	O
Martin	O
Sulzer	O
,	O
visual	O
design	O
and	O
staging	O
by	O
LaTurbo	B-General_Concept
Avedon	I-General_Concept
.	O
</s>
