<s>
KakaoPage	B-Protocol
(	O
)	O
is	O
a	O
monetized	O
content	O
platform	O
optimized	O
for	O
mobile	O
devices	O
,	O
launched	O
by	O
the	O
Kakao	O
Corp	O
.	O
in	O
2013	O
and	O
currently	O
owned	O
by	O
its	O
subsidiary	O
Kakao	O
Entertainment	O
.	O
</s>
<s>
KakaoPage	B-Protocol
is	O
famous	O
in	O
South	O
Korea	O
for	O
its	O
"	O
free	O
if	O
you	O
wait	O
"	O
system	O
that	O
allows	O
readers	O
to	O
view	O
one	O
episode	O
of	O
a	O
webtoon	O
or	O
web	O
novel	O
for	O
free	O
if	O
they	O
wait	O
for	O
a	O
certain	O
amount	O
of	O
time	O
after	O
reading	O
.	O
</s>
<s>
The	O
service	O
's	O
then-operator	O
,	O
Podotree	O
Co.	O
,	O
Ltd	O
.	O
(	O
changed	O
name	O
to	O
KakaoPage	B-Protocol
Corp	O
.	O
in	O
2018	O
)	O
,	O
was	O
founded	O
on	O
July	O
20	O
,	O
2010	O
as	O
a	O
subsidiary	O
of	O
Kakao	O
.	O
</s>
<s>
KakaoPage	B-Protocol
was	O
deemed	O
a	O
failure	O
by	O
mid-2013	O
,	O
but	O
after	O
adding	O
Legendary	O
Moonlight	O
Sculptor	O
and	O
several	O
other	O
popular	O
works	O
,	O
the	O
service	O
bounced	O
back	O
.	O
</s>
<s>
Any	O
individual	O
can	O
create	O
content	O
and	O
upload	O
it	O
to	O
KakaoPage	B-Protocol
and	O
sell	O
it	O
directly	O
to	O
other	O
consumers	O
on	O
the	O
platform	O
.	O
</s>
<s>
The	O
total	O
revenue	O
for	O
any	O
sale	O
is	O
distributed	O
as	O
,	O
30%	O
to	O
Google	B-Application
Play	I-Application
,	O
20%	O
to	O
Kakao	O
and	O
remaining	O
50%	O
to	O
the	O
publisher	O
.	O
</s>
<s>
By	O
September	O
2019	O
,	O
KakaoPage	B-Protocol
recorded	O
over	O
66,000	O
contents	O
in	O
total	O
and	O
22	O
million	O
accumulated	O
number	O
of	O
members	O
.	O
</s>
<s>
KakaoPage	B-Protocol
Corp	O
.	O
owned	O
19.8	O
percent	O
of	O
Haksan	O
Publishing	O
,	O
22.2	O
percent	O
of	O
Seoul	O
Media	O
Comics	O
and	O
19.8	O
percent	O
of	O
Daewon	O
C.I.	O
,	O
all	O
of	O
them	O
publishers	O
of	O
comics	O
.	O
</s>
<s>
In	O
July	O
2020	O
,	O
KakaoPage	B-Protocol
invested	O
in	O
the	O
US-based	O
web-novel	O
platform	O
Radish	O
,	O
for	O
32.2	O
billion	O
won	O
.	O
</s>
<s>
In	O
August	O
2020	O
,	O
KakaoPage	B-Protocol
acquired	O
49%	O
of	O
multinational	O
drama	O
and	O
film	O
production	O
company	O
Kross	O
Pictures	O
for	O
5.8	O
billion	O
won	O
.	O
</s>
<s>
In	O
March	O
2021	O
,	O
KakaoPage	B-Protocol
Corp	O
.	O
and	O
Kakao	O
M	O
merged	O
into	O
a	O
company	O
named	O
Kakao	O
Entertainment	O
,	O
while	O
having	O
its	O
own	O
representative	O
system	O
under	O
the	O
name	O
"	O
Page	O
Company	O
"	O
there	O
.	O
</s>
<s>
In	O
2017	O
,	O
actor	O
Park	O
Bo-gum	O
became	O
KakaoPage	B-Protocol
's	O
first	O
brand	O
ambassador	O
and	O
has	O
since	O
appeared	O
in	O
print	O
,	O
digital	O
and	O
visual	O
media	O
advertisements	O
for	O
the	O
brand	O
.	O
</s>
