<s>
Joox	B-Application
(	O
stylised	O
as	O
JOOX	B-Application
)	O
is	O
a	O
music	O
streaming	O
service	O
owned	O
by	O
Tencent	O
,	O
launched	O
in	O
January	O
2015	O
.	O
</s>
<s>
Joox	B-Application
is	O
the	O
biggest	O
music	O
streaming	O
app	O
in	O
Asian	O
markets	O
such	O
as	O
Hong	O
Kong	O
,	O
Macau	O
,	O
Indonesia	O
,	O
Malaysia	O
,	O
Myanmar	O
,	O
Thailand	O
and	O
also	O
the	O
South	O
African	O
market	O
.	O
</s>
<s>
Joox	B-Application
is	O
a	O
freemium	O
service	O
,	O
providing	O
most	O
of	O
its	O
songs	O
free	O
,	O
while	O
some	O
songs	O
are	O
only	O
available	O
for	O
premium	O
users	O
,	O
offered	O
via	O
paid	O
subscriptions	O
or	O
by	O
doing	O
different	O
tasks	O
offered	O
.	O
</s>
<s>
In	O
2017	O
,	O
Joox	B-Application
launched	O
their	O
service	O
in	O
South	O
Africa	O
,	O
their	O
first	O
non-Asian	O
market	O
.	O
</s>
<s>
Before	O
the	O
emergence	O
of	O
Joox	B-Application
,	O
Tencent	O
owned	O
QQ	O
Music	O
,	O
one	O
of	O
the	O
largest	O
music	O
streaming	O
and	O
download	O
service	O
in	O
China	O
.	O
</s>
<s>
In	O
2015	O
,	O
they	O
introduced	O
Joox	B-Application
as	O
their	O
expansion	O
of	O
music	O
services	O
to	O
overseas	O
market	O
instead	O
of	O
Mainland	O
China	O
,	O
starting	O
first	O
in	O
Hong	O
Kong	O
.	O
</s>
<s>
Instead	O
of	O
providing	O
free	O
services	O
by	O
playing	O
audio	O
ads	O
to	O
users	O
like	O
Spotify	B-Application
,	O
another	O
major	O
music	O
service	O
,	O
Joox	B-Application
focused	O
on	O
banner	O
ads	O
,	O
splash	O
ads	O
and	O
other	O
advertising	O
methods	O
such	O
as	O
category	O
playlists	O
and	O
in-app	O
skins	O
.	O
</s>
<s>
Joox	B-Application
offered	O
their	O
premium	O
VIP	O
access	O
to	O
DStv	O
subscribers	O
free	O
of	O
charge	O
.	O
</s>
<s>
In	O
November	O
2021	O
,	O
it	O
was	O
announced	O
that	O
Joox	B-Application
will	O
stop	O
streaming	O
in	O
South	O
Africa	O
in	O
March	O
2022	O
.	O
</s>
