<s>
The	O
John	B-Application
Gore	I-Application
Organization	I-Application
(	O
JGO	O
)	O
,	O
formerly	O
known	O
as	O
Key	B-Application
Brand	I-Application
Entertainment	I-Application
(	O
KBE	O
)	O
,	O
is	O
a	O
producer	O
and	O
distributor	O
of	O
live	O
theater	O
in	O
North	O
America	O
,	O
as	O
well	O
as	O
an	O
e-commerce	O
company	O
,	O
focused	O
on	O
theater	O
.	O
</s>
<s>
These	O
include	O
:	O
Livent	O
,	O
Clear	O
Channel	O
Entertainment	O
,	O
PACE	B-Application
Theatrical	I-Application
Group	I-Application
,	O
Magicworks	O
,	O
and	O
others	O
.	O
</s>
<s>
Sillerman	O
's	O
entry	O
into	O
theater	O
began	O
with	O
the	O
acquisition	O
of	O
PACE	B-Application
Theatrical	I-Application
Group	I-Application
in	O
October	O
1997	O
.	O
</s>
<s>
On	O
December	O
16	O
,	O
2010	O
,	O
Key	O
Brand	O
completed	O
the	O
acquisition	O
of	O
Theater	O
Direct	O
International	O
from	O
Hollywood	O
Media	O
Corp	O
.	O
for	O
an	O
announced	O
price	O
of	O
$43.1	O
million	O
in	O
cash	O
and	O
other	O
consideration	O
,	O
Theater	O
Direct	O
owned	O
and	O
operated	O
the	O
content-driven	O
e-commerce	O
websites	O
Broadway.com,	O
Theater.com,	O
Theatre.com,	O
and	O
Theatre.co.uk	O
.	O
</s>
<s>
In	O
May	O
2012	O
,	O
Key	O
Brand	O
completed	O
the	O
acquisition	O
of	O
BroadwayBox.com,	O
a	O
website	O
for	O
discount	O
theater	O
tickets	O
in	O
New	O
York	O
.	O
</s>
<s>
In	O
December	O
2020	O
,	O
individuals	O
who	O
purchased	O
their	O
tickets	O
from	O
a	O
John	B-Application
Gore	I-Application
Organization	I-Application
platform	O
,	O
including	O
Broadway.com	B-Application
and	O
Broadway	O
Across	O
America	O
were	O
given	O
the	O
option	O
to	O
donate	O
the	O
value	O
of	O
their	O
unused	O
tickets	O
to	O
Broadway	O
Cares/Equity	O
Fights	O
AIDS	O
and	O
the	O
COVID-19	O
Emergency	O
Assistance	O
Fund	O
,	O
as	O
an	O
effort	O
to	O
offer	O
relief	O
for	O
shows	O
and	O
theater	O
fans	O
affected	O
by	O
the	O
cancellation	O
of	O
events	O
forced	O
by	O
the	O
COVID-19	O
pandemic	O
,	O
raising	O
more	O
than	O
$2.6	O
million	O
.	O
</s>
<s>
Broadway.com,	O
the	O
ticketing	O
site	O
,	O
with	O
the	O
2010	O
acquisition	O
of	O
Theatre	O
Direct	O
NY	O
.	O
</s>
<s>
In	O
2018	O
,	O
Broadway.com	B-Application
won	O
a	O
New	O
York	O
Emmy	O
for	O
its	O
production	O
of	O
At	O
The	O
Tonys	O
with	O
Imogen	O
Lloyd	O
Webber	O
for	O
WCBS-TV	O
.	O
</s>
<s>
Broadway.com	B-Application
also	O
hosts	O
and	O
presents	O
the	O
Broadway.com	B-Application
Audience	O
Choice	O
Awards	O
annually	O
.	O
</s>
<s>
Group	O
Sales	O
Box	O
Office	O
,	O
merged	O
with	O
Broadway.com/Groups	O
in	O
2012	O
.	O
</s>
<s>
BroadwayBox.com,	O
the	O
top	O
source	O
for	O
Broadway	O
discounts	O
was	O
acquired	O
in	O
2013	O
.	O
</s>
<s>
The	B-Application
Broadway	I-Application
Channel	I-Application
,	O
the	O
video	O
content	O
brand	O
acquired	O
in	O
2015	O
.	O
</s>
<s>
In	O
April	O
2021	O
,	O
the	O
John	B-Application
Gore	I-Application
Organization	I-Application
became	O
a	O
founding	O
partner	O
in	O
The	O
Theatre	O
Leadership	O
Project	O
to	O
train	O
and	O
mentor	O
a	O
new	O
generation	O
of	O
Black	O
theater	O
industry	O
leaders	O
.	O
</s>
<s>
As	O
the	O
John	B-Application
Gore	I-Application
Organization	I-Application
,	O
the	O
company	O
was	O
awarded	O
several	O
awards	O
including	O
Tony	O
Awards	O
,	O
Drama	O
Desk	O
Awards	O
,	O
:	O
</s>
