<s>
Jinni	B-Application
was	O
a	O
website-based	O
search	B-Application
engine	I-Application
and	O
recommendation	B-Application
engine	I-Application
for	O
movies	O
,	O
TV	O
shows	O
and	O
short	O
films	O
.	O
</s>
<s>
As	O
of	O
2015	O
,	O
it	O
was	O
no	O
longer	O
available	O
to	O
the	O
public	O
,	O
but	O
is	O
reportedly	O
available	O
via	O
API	B-General_Concept
and	O
business-to-business	O
licensing	O
,	O
where	O
it	O
reportedly	O
impacts	O
businesses	O
like	O
Comcast	O
's	O
Xfinity	O
product	O
,	O
as	O
well	O
as	O
other	O
businesses	O
using	O
"	O
smart	O
"	O
entertainment	O
search	O
.	O
</s>
<s>
The	O
Jinni	B-Application
service	O
included	O
semantic	O
search	O
,	O
a	O
meaning-based	O
approach	O
to	O
interpreting	O
queries	O
by	O
identifying	O
concepts	O
within	O
the	O
content	O
,	O
rather	O
than	O
keywords	O
.	O
</s>
<s>
Jinni	B-Application
's	O
semantic	O
discovery	O
engine	O
was	O
powered	O
by	O
that	O
company	O
's	O
Entertainment	O
Genome™	O
,	O
which	O
reportedly	O
contained	O
thousands	O
of	O
"	O
genes	O
"	O
automatically	O
assigned	O
to	O
describe	O
mood	O
,	O
style	O
,	O
plot	O
and	O
setting	O
for	O
every	O
released	O
movie	O
or	O
television	O
program	O
.	O
</s>
<s>
Jinni	B-Application
also	O
provided	O
recommendations	O
,	O
according	O
to	O
a	O
given	O
user	O
's	O
favorites	O
and	O
ratings	O
,	O
of	O
movies	O
and	O
TV	O
shows	O
.	O
</s>
<s>
As	O
well	O
as	O
discovery	O
,	O
the	O
Jinni	B-Application
website	O
included	O
internet	O
television	O
,	O
the	O
online	O
streaming	O
of	O
film	O
and	O
television	O
,	O
mostly	O
for	O
titles	O
available	O
in	O
the	O
United	O
States	O
.	O
</s>
<s>
Jinni	B-Application
also	O
linked	O
to	O
other	O
sites	O
that	O
rented	O
or	O
sold	O
DVDs	O
or	O
offered	O
downloads	O
or	O
streaming	O
for	O
a	O
fee	O
,	O
such	O
as	O
Netflix	O
,	O
Amazon	B-Application
and	O
Blockbuster	O
.	O
</s>
<s>
Jinni	B-Application
's	O
technology	O
involved	O
a	O
taxonomy	O
created	O
by	O
film	O
professionals	O
,	O
with	O
new	O
titles	O
indexed	O
via	O
natural	B-Language
language	I-Language
processing	I-Language
and	O
machine	O
learning	O
methods	O
to	O
automatically	O
analyze	O
reviews	O
and	O
metadata	O
.	O
</s>
<s>
Jinni	B-Application
's	O
products	O
included	O
the	O
website	O
and	O
APIs	B-General_Concept
for	O
TV	O
operators	O
and	O
internet	O
content	O
providers	O
.	O
</s>
<s>
Jinni	B-Application
's	O
partners	O
included	O
SeaChange	O
,	O
NDS	B-Device
,	O
and	O
OpenTV	O
.	O
</s>
<s>
In	O
March	O
2009	O
,	O
the	O
Jinni	B-Application
website	O
integrated	O
the	O
Netflix	O
developer	O
API	B-General_Concept
.	O
</s>
<s>
As	O
a	O
consequence	O
,	O
people	O
could	O
search	O
the	O
Netflix	O
catalog	O
,	O
and	O
"	O
Instant	O
Watch	O
"	O
catalog	O
from	O
Jinni	B-Application
,	O
and	O
add	O
to	O
their	O
Netflix	O
queues	O
or	O
begin	O
streaming	O
.	O
</s>
<s>
In	O
May	O
2010	O
,	O
Google	O
announced	O
a	O
strategic	O
alliance	O
with	O
Jinni	B-Application
to	O
allow	O
access	O
to	O
its	O
tools	O
by	O
Google	O
TV	O
.	O
</s>
<s>
In	O
May	O
2011	O
,	O
Jinni	B-Application
announced	O
it	O
having	O
raised	O
US$5	O
million	O
in	O
Round	O
B	O
funding	O
.	O
</s>
<s>
In	O
June	O
2012	O
,	O
Belgian	O
cable	O
operator	O
Belgacom	O
deployed	O
a	O
recommendation	B-Application
engine	I-Application
from	O
Jinni	B-Application
on	O
digital	O
set-tops	O
that	O
allowed	O
subscribers	O
to	O
browse	O
for	O
content	O
based	O
on	O
"	O
mood	O
"	O
.	O
</s>
<s>
In	O
July	O
2012	O
,	O
Jinni	B-Application
teamed	O
up	O
with	O
Swisscom	O
“	O
for	O
integration	O
into	O
[o]n	O
[d]emand	O
and	O
live	O
TV	O
"	O
.	O
</s>
<s>
On	O
November	O
6	O
,	O
2013	O
,	O
Jinni	B-Application
launched	O
a	O
new	O
customer-facing	O
website	O
and	O
iPad	O
application	O
,	O
providing	O
personal	B-Application
recommendations	I-Application
based	O
on	O
a	O
users	O
"	O
entertainment	O
personality	O
"	O
as	O
well	O
as	O
personalized	O
TV	O
listings	O
,	O
semantic	O
content	O
searches	O
,	O
and	O
social-based	O
group	O
recommendations	O
.	O
</s>
<s>
In	O
May	O
2014	O
,	O
Jinni	B-Application
integrated	O
its	O
"	O
mood	O
"	O
and	O
"	O
taste	O
"	O
-driven	O
video	O
discovery	O
engine	O
with	O
T	O
’s	O
U-verse	O
TV	O
platform	O
.	O
</s>
<s>
In	O
June	O
2015	O
,	O
Jinni	B-Application
shut	O
down	O
its	O
public	O
service	O
and	O
now	O
offers	O
"	O
solutions	O
for	O
pay	O
TV	O
 [ and ] 	O
OTT	O
operators	O
"	O
and	O
"	O
for	O
entertainment	O
advertisers	O
"	O
.	O
</s>
