<s>
Viiv	B-Device
(	O
stylized	O
as	O
V//V	B-Device
)	O
was	O
a	O
platform	O
initiative	O
from	O
Intel	O
similar	O
to	O
Intel	O
's	O
Centrino	B-Device
and	O
vPro	B-Architecture
.	O
</s>
<s>
Until	O
2007	O
,	O
Viiv	B-Device
was	O
Intel	O
's	O
attempt	O
to	O
become	O
the	O
center	O
of	O
electronic-based	O
home	O
entertainment	O
.	O
</s>
<s>
Intel	O
was	O
repeating	O
the	O
marketing	O
model	O
for	O
the	O
very	O
successful	O
Centrino	B-Device
platform	O
,	O
which	O
was	O
their	O
first	O
branded	O
platform	O
.	O
</s>
<s>
The	O
Intel	B-Device
Viiv	I-Device
brand	O
has	O
been	O
"	O
de-emphasized	O
"	O
and	O
comes	O
after	O
the	O
CPU	O
branding	O
,	O
similar	O
to	O
that	O
of	O
"	O
Core	B-Device
2	I-Device
with	O
Viiv	B-Device
inside	O
"	O
,	O
putting	O
more	O
focus	O
on	O
the	O
CPU	O
.	O
</s>
