<s>
The	O
Intel	B-Application
AppUp	I-Application
center	O
was	O
a	O
digital	O
storefront	O
for	O
existing	O
and	O
new	O
PC	O
software	O
,	O
apps	O
,	O
content	O
and	O
entertainment	O
,	O
developed	O
by	O
Intel	O
for	O
Windows-based	O
Ultrabook	B-Device
devices	O
,	O
netbooks	B-Device
,	O
laptops	B-Device
,	O
and	O
personal	B-Device
computers	I-Device
.	O
</s>
<s>
Peter	O
Biddle	O
,	O
Intel	B-Application
AppUp	I-Application
's	O
marketplace	O
visionary	O
,	O
called	O
Intel	B-Application
AppUp	I-Application
"	O
the	O
world	O
's	O
largest	O
app	O
store	O
that	O
nobody	O
's	O
ever	O
heard	O
of.	O
"	O
</s>
<s>
Intel	B-Application
AppUp	I-Application
had	O
a	O
presence	O
in	O
more	O
than	O
60	O
countries	O
with	O
the	O
ability	O
to	O
conduct	O
transactions	O
in	O
more	O
than	O
45	O
countries	O
in	O
5	O
languages	O
.	O
</s>
<s>
The	O
Intel	B-Application
AppUp	I-Application
center	O
was	O
available	O
in	O
English	O
,	O
French	O
,	O
German	O
,	O
Italian	O
and	O
Spanish	O
.	O
</s>
<s>
Applications	O
were	O
submitted	O
through	O
the	O
Intel	B-Application
AppUp	I-Application
developer	O
program	O
.	O
</s>
<s>
Intel	O
first	O
launched	O
its	O
Intel	B-Application
AppUp	I-Application
center	O
as	O
a	O
beta	O
version	O
in	O
January	O
2010	O
at	O
the	O
Consumer	O
Electronics	O
Show	O
CES	O
.	O
</s>
<s>
At	O
CES	O
,	O
Intel	O
Chief	O
Executive	O
Officer	O
Paul	O
Otellini	O
stated	O
that	O
while	O
the	O
initial	O
focus	O
of	O
the	O
Intel	B-Application
AppUp	I-Application
center	O
would	O
be	O
netbooks	B-Device
,	O
he	O
expected	O
the	O
store	O
to	O
eventually	O
also	O
appear	O
on	O
PCs	B-Device
,	O
handheld	O
devices	O
,	O
smartphones	O
,	O
TVs	O
,	O
and	O
other	O
devices	O
.	O
</s>
<s>
On	O
14	O
September	O
2010	O
,	O
Intel	O
announced	O
its	O
Intel	B-Application
AppUp	I-Application
center	O
was	O
out	O
of	O
beta	O
and	O
had	O
gone	O
gold	O
.	O
</s>
<s>
On	O
January	O
28	O
,	O
2014	O
,	O
Intel	O
announced	O
that	O
AppUp	B-Application
would	O
shut	O
down	O
on	O
March	O
11	O
,	O
2014	O
.	O
</s>
<s>
Intel	B-Application
AppUp	I-Application
supported	O
the	O
Windows	B-Application
8	I-Application
,	O
Windows	B-Device
7	I-Device
and	O
Windows	O
XP	O
operating	O
systems.	O
,	O
specifically	O
:	O
</s>
<s>
The	O
Intel	B-Application
AppUp	I-Application
developer	O
program	O
was	O
a	O
developer	O
program	O
to	O
assist	O
software	O
developers	O
in	O
writing	O
and	O
distributing	O
applications	O
for	O
the	O
Intel	B-Application
AppUp	I-Application
center	O
and	O
other	O
affiliate	O
app	O
stores	O
.	O
</s>
<s>
The	O
program	O
provided	O
an	O
optional	O
SDKs	B-Application
containing	O
APIs	O
for	O
multiple	O
device	O
digital	O
rights	O
management	O
,	O
crash	O
reporting	O
,	O
instrumentation	O
and	O
in-app	O
purchase	O
capabilities	O
.	O
</s>
<s>
The	O
focus	O
of	O
the	O
program	O
was	O
Ultrabook	B-Device
devices	O
,	O
netbooks	B-Device
and	O
PCs	B-Device
,	O
eventually	O
expanding	O
to	O
include	O
tablets	O
,	O
smartphones	O
,	O
consumer	O
electronics	O
and	O
other	O
devices	O
.	O
</s>
<s>
The	O
program	O
supported	O
C	B-Language
,	O
C++	B-Language
,	O
Java	B-Language
,	O
and	O
.NET	B-Application
Framework	I-Application
apps	O
.	O
</s>
<s>
According	O
to	O
Björn	O
Taubert	O
,	O
Marketing	O
Manager	O
for	O
the	O
Intel	B-Application
AppUp	I-Application
developer	O
program	O
,	O
the	O
program	O
gave	O
"	O
experienced	O
and	O
ambitious	O
app	O
developers	O
a	O
central	O
channel	O
"	O
to	O
distribute	O
their	O
applications	O
"	O
for	O
a	O
variety	O
of	O
devices	O
at	O
up	O
to	O
70	O
percent	O
revenue	O
share	O
"	O
.	O
</s>
<s>
The	O
program	O
supported	O
the	O
development	O
of	O
applications	O
for	O
the	O
MeeGo	B-Operating_System
operating	O
system	O
beginning	O
in	O
February	O
2010	O
and	O
transitioned	O
to	O
Tizen	B-Application
support	O
late	O
September	O
2011	O
.	O
</s>
<s>
On	O
January	O
28	O
,	O
2014	O
,	O
Intel	O
announced	O
that	O
AppUp	B-Application
would	O
shut	O
down	O
on	O
March	O
11	O
,	O
2014	O
.	O
</s>
<s>
Citing	O
no	O
specific	O
reasons	O
for	O
the	O
closure	O
,	O
they	O
simply	O
stated	O
:	O
"	O
By	O
closing	O
Intel	B-Application
AppUp	I-Application
center	O
,	O
 [ we ] 	O
will	O
be	O
able	O
to	O
focus	O
more	O
than	O
ever	O
on	O
developing	O
the	O
next	O
generation	O
of	O
PC	O
innovation.	O
"	O
</s>
<s>
Email	O
support	O
for	O
AppUp	B-Application
apps	O
would	O
be	O
available	O
till	O
June	O
15	O
,	O
2014	O
.	O
</s>
<s>
The	O
AppUp	B-Application
client	O
application	O
and	O
some	O
apps	O
would	O
continue	O
to	O
function	O
after	O
the	O
store	O
closed	O
,	O
but	O
that	O
many	O
apps	O
would	O
"	O
require	O
communication	O
with	O
the	O
AppUp	B-Application
client	O
"	O
and	O
might	O
not	O
work	O
after	O
May	O
15	O
,	O
2014	O
.	O
</s>
<s>
Apps	O
purchased	O
through	O
the	O
AppUp	B-Application
center	O
would	O
no	O
longer	O
receive	O
updates	O
once	O
the	O
store	O
closed	O
,	O
nor	O
would	O
Intel	O
be	O
able	O
to	O
send	O
product	O
keys	O
for	O
keyed	O
apps	O
after	O
March	O
11	O
.	O
</s>
