<s>
Influenster	B-Protocol
is	O
a	O
product	O
discovery	O
and	O
reviews	O
platform	O
for	O
consumers	O
.	O
</s>
<s>
Influenster	B-Protocol
uses	O
social	O
media	O
analytics	O
to	O
measure	O
its	O
users’	O
influence	O
on	O
social	O
media	O
.	O
</s>
<s>
Influenster	B-Protocol
launched	O
in	O
2010	O
.	O
</s>
<s>
An	O
iOS	B-Application
app	O
for	O
Influenster	B-Protocol
launched	O
in	O
2014	O
while	O
an	O
Android	B-Application
app	O
launched	O
in	O
2015	O
.	O
</s>
<s>
As	O
of	O
January	O
2018	O
,	O
Influenster	B-Protocol
's	O
community	O
consisted	O
of	O
more	O
than	O
4	O
million	O
users	O
.	O
</s>
<s>
Influenster	B-Protocol
was	O
acquired	O
by	O
Bazaarvoice	O
in	O
2019	O
,	O
and	O
the	O
app	O
was	O
relaunched	O
in	O
October	O
2022	O
.	O
</s>
<s>
Influenster	B-Protocol
has	O
a	O
platform	O
consisting	O
of	O
over	O
11	O
million	O
reviews	O
,	O
with	O
880,000	O
new	O
reviews	O
generated	O
each	O
month	O
.	O
</s>
<s>
Based	O
on	O
a	O
user	O
's	O
Impact	O
score	O
and	O
supplied	O
demographic	O
information	O
,	O
they	O
can	O
be	O
invited	O
to	O
Influenster	B-Protocol
campaigns	O
.	O
</s>
<s>
Influenster	B-Protocol
runs	O
a	O
variety	O
of	O
different	O
types	O
of	O
campaigns	O
,	O
but	O
they	O
generally	O
involve	O
sending	O
invited	O
users	O
a	O
complimentary	O
product	O
or	O
service	O
to	O
sample	O
and	O
discuss	O
on	O
social	O
media	O
.	O
</s>
<s>
Influenster	B-Protocol
offers	O
coupons	O
and	O
offers	O
from	O
partner	O
retailers	O
and	O
brands	O
that	O
users	O
can	O
access	O
through	O
their	O
product	O
discovery	O
experience	O
on	O
the	O
platform	O
.	O
</s>
<s>
It	O
uses	O
Facebook	B-Application
,	O
Twitter	B-Application
,	O
Instagram	B-Application
,	O
YouTube	B-General_Concept
,	O
Tumblr	B-Application
,	O
Foursquare	B-Application
,	O
Google+	B-Application
,	O
a	O
multi-platform	O
blog	O
widget	O
,	O
and	O
friend	O
referrals	O
to	O
determine	O
Impact	O
score	O
.	O
</s>
<s>
Influenster	B-Protocol
allows	O
users	O
to	O
unlock	O
"	O
Expert	O
"	O
and	O
"	O
Lifestyle	O
"	O
badges	O
through	O
completing	O
survey	O
questions	O
about	O
their	O
interests	O
and	O
behaviors	O
,	O
writing	O
reviews	O
on	O
products	O
,	O
answering	O
other	O
users	O
 '	O
questions	O
,	O
and	O
sharing	O
Influenster	B-Protocol
product	O
pages	O
across	O
social	O
media	O
channels	O
.	O
</s>
<s>
These	O
badges	O
are	O
a	O
part	O
of	O
a	O
gamification	O
system	O
to	O
reward	O
specific	O
types	O
of	O
users	O
with	O
invites	O
to	O
specific	O
Influenster	B-Protocol
campaigns	O
matching	O
their	O
demographic	O
.	O
</s>
<s>
The	O
primary	O
business	O
model	O
for	O
Influenster	B-Protocol
involves	O
brands	O
working	O
with	O
Influenster	B-Protocol
through	O
VoxBox	O
or	O
VirtualVox	O
campaigns	O
.	O
</s>
<s>
In	O
VoxBox	O
or	O
VirtualVox	O
campaigns	O
,	O
brands	O
will	O
offer	O
complimentary	O
products	O
or	O
digital	O
rewards	O
to	O
Influenster	B-Protocol
users	O
who	O
meet	O
brand	O
and	O
product-specific	O
criteria	O
.	O
</s>
<s>
In	O
2016	O
,	O
Influenster	B-Protocol
raised	O
$8	O
million	O
in	O
financing	O
from	O
Ebates	O
,	O
a	O
leading	O
online	O
cashback	O
shopping	O
service	O
.	O
</s>
