<s>
IndustryMasters	B-Application
is	O
available	O
in	O
several	O
editions	O
,	O
which	O
are	O
customized	O
for	O
usage	O
either	O
in	O
corporate	O
learning	O
,	O
in	O
MBA	B-Application
programs	O
,	O
colleges	O
or	O
for	O
training	O
people	O
without	O
a	O
business	O
background	O
.	O
</s>
<s>
The	O
IndustryPlayer	B-Application
Legacy	O
:	O
</s>
<s>
IndustryPlayer	B-Application
was	O
the	O
forerunner	O
of	O
the	O
webserver-based	O
version	O
IndustryMasters	B-Application
-	O
both	O
business	B-Application
simulation	I-Application
games	I-Application
,	O
-multiplayer	O
on-line	O
business	O
strategy	O
games	O
based	O
on	O
a	O
simulation	O
of	O
real	O
world	O
economy	O
,	O
originally	O
developed	O
by	O
Tycoon	O
Sistemas	O
Limitada	O
of	O
Brazil	O
.	O
</s>
<s>
Tycoon	O
Sistemas	O
Ltda	O
and	O
Tycoon	O
Systems	O
Inc	O
were	O
eventually	O
succeeded	O
by	O
IndustryMasters	B-Application
Limited	O
.	O
</s>
<s>
IndustryPlayer	B-Application
participants	O
took	O
the	O
role	O
of	O
an	O
entrepreneur	B-Application
and	O
competed	O
with	O
each	O
other	O
in	O
real-time	O
for	O
market	O
leadership	O
and	O
shareholder	O
value	O
.	O
</s>
<s>
IndustryPlayer	B-Application
Classic	O
,	O
the	O
download	O
version	O
for	O
use	O
with	O
Windows	O
,	O
simulated	O
aspects	O
of	O
entrepreneurship	O
:	O
from	O
strategy	O
,	O
investment	O
and	O
finance	O
to	O
the	O
interactions	O
with	O
competitors	O
,	O
workforce	O
,	O
consumers	O
,	O
banks	O
and	O
the	O
environment	O
(	O
CSR	O
,	O
Carbon	O
Footprint	O
)	O
.	O
</s>
<s>
"	O
Serious	B-Application
games	I-Application
can	O
be	O
powerful	O
educational	O
tools	O
,	O
allowing	O
users	O
to	O
experiment	O
,	O
learn	O
from	O
their	O
mistakes	O
and	O
safely	O
experience	O
risky	O
or	O
dangerous	O
situations	O
....	O
</s>
<s>
Examples	O
of	O
serious	B-Application
games	I-Application
include	O
IndustryPlayer	B-Application
,	O
a	O
business	O
simulation	O
based	O
on	O
real-world	O
data	O
...	O
"	O
</s>
<s>
IndustryMasters	B-Application
and	O
Tycoon	O
Systems	O
Ltd	O
have	O
been	O
selected	O
for	O
the	O
past	O
five	O
years	O
(	O
2006	O
–	O
2010	O
)	O
to	O
run	O
"	O
Mousetrap	O
"	O
a	O
major	O
IIMA	O
Confluence	O
Event	O
run	O
at	O
the	O
Indian	O
Institute	O
of	O
Management	O
,	O
Ahmedabad	O
(	O
IIMA	O
)	O
.	O
</s>
<s>
The	O
annual	O
"	O
Mousetrap	O
"	O
competition	O
uses	O
the	O
IndustryMasters	B-Application
game	O
to	O
allow	O
1,800	O
students	O
in	O
600	O
teams	O
of	O
3	O
people	O
compete	O
for	O
virtual	O
market	O
dominance	O
.	O
</s>
