<s>
An	O
independent	B-Application
software	I-Application
vendor	I-Application
(	O
ISV	O
)	O
,	O
also	O
known	O
as	O
a	O
software	O
publisher	O
,	O
is	O
an	O
organization	O
specializing	O
in	O
making	O
and	O
selling	O
software	O
,	O
as	O
opposed	O
to	O
computer	B-Architecture
hardware	I-Architecture
,	O
designed	O
for	O
mass	O
or	O
niche	O
markets	O
.	O
</s>
<s>
This	O
is	O
in	O
contrast	O
to	O
in-house	B-Application
software	I-Application
,	O
which	O
is	O
developed	O
by	O
the	O
organization	O
that	O
will	O
use	O
it	O
,	O
or	O
custom	B-Application
software	I-Application
,	O
which	O
is	O
designed	O
or	O
adapted	O
for	O
a	O
single	O
,	O
specific	O
third	O
party	O
.	O
</s>
<s>
Examples	O
include	O
software	O
for	O
real	O
estate	O
brokers	O
,	O
scheduling	O
for	O
healthcare	O
personnel	O
,	O
barcode	O
scanning	O
,	O
stock	O
maintenance	O
,	O
gambling	O
,	O
retailing	O
,	O
energy	O
exploration	O
,	O
vehicle	O
fleet	O
management	O
,	O
and	O
child	B-Application
care	I-Application
management	I-Application
software	I-Application
.	O
</s>
<s>
An	O
ISV	O
makes	O
and	O
sells	O
software	O
products	O
that	O
run	O
on	O
one	O
or	O
more	O
computer	B-Architecture
hardware	I-Architecture
or	O
operating	O
system	O
platforms	O
.	O
</s>
<s>
Companies	O
that	O
make	O
the	O
platforms	O
,	O
such	O
as	O
Microsoft	O
,	O
AWS	B-Application
,	O
Cisco	O
,	O
IBM	O
,	O
Hewlett-Packard	O
,	O
Red	O
Hat	O
,	O
Google	B-Application
,	O
Oracle	B-Application
,	O
VMware	O
,	O
Lenovo	O
,	O
Apple	O
,	O
SAP	B-Application
,	O
Salesforce	B-Application
and	O
ServiceNow	B-General_Concept
encourage	O
and	O
lend	O
support	O
to	O
ISVs	O
,	O
often	O
with	O
special	O
"	O
business	O
partner	O
"	O
programs	O
.	O
</s>
<s>
Independent	B-Application
software	I-Application
vendors	I-Application
have	O
become	O
one	O
of	O
the	O
primary	O
groups	O
in	O
the	O
IT	O
industry	O
,	O
often	O
serving	O
as	O
relays	O
to	O
disseminate	O
new	O
technologies	O
and	O
solutions	O
.	O
</s>
