<s>
Immersive	B-General_Concept
design	I-General_Concept
(	O
Experimental	O
Design	O
)	O
describes	O
design	O
work	O
which	O
ranges	O
in	O
levels	O
of	O
interaction	O
and	O
leads	O
users	O
to	O
be	O
fully	O
absorbed	O
in	O
an	O
experience	O
.	O
</s>
<s>
This	O
form	O
of	O
design	O
involves	O
the	O
use	O
of	O
VR	O
(	O
Virtual	B-Application
Reality	I-Application
)	O
,	O
AR	O
(	O
Augmented	B-General_Concept
reality	I-General_Concept
)	O
,	O
and	O
MR	O
(	O
Mixed	B-General_Concept
Reality	I-General_Concept
)	O
that	O
creates	O
the	O
illusion	O
that	O
the	O
user	O
is	O
physically	O
interacting	O
with	O
a	O
realistic	O
digital	O
atmosphere	O
.	O
</s>
<s>
Alex	O
McDowell	O
coined	O
the	O
phrase	O
'	O
immersive	B-General_Concept
design	I-General_Concept
 '	O
in	O
2007	O
in	O
order	O
to	O
frame	O
a	O
discussion	O
around	O
a	O
design	O
discipline	O
that	O
addresses	O
story-based	O
media	O
within	O
the	O
context	O
of	O
digital	O
and	O
virtual	O
technologies	O
.	O
</s>
<s>
Together	O
McDowell	O
and	O
museum	O
director	O
Chris	O
Scoates	O
co-directed	O
5D	O
|	O
The	O
Future	O
of	O
Immersive	B-General_Concept
Design	I-General_Concept
conference	O
in	O
Long	O
Beach	O
2008	O
,	O
laying	O
some	O
groundwork	O
for	O
immersive	B-General_Concept
design	I-General_Concept
to	O
be	O
a	O
distinct	O
design	O
philosophy	O
.	O
</s>
<s>
In	O
recent	O
years	O
,	O
immersive	B-General_Concept
design	I-General_Concept
has	O
been	O
promoted	O
as	O
a	O
design	O
philosophy	O
where	O
it	O
has	O
been	O
appropriated	O
for	O
the	O
purposes	O
of	O
describing	O
design	O
for	O
narrative	O
media	O
and	O
the	O
process	O
of	O
Worldbuilding	O
.	O
</s>
<s>
With	O
immersive	B-General_Concept
design	I-General_Concept
being	O
applied	O
to	O
a	O
variety	O
of	O
topics	O
and	O
discussions	O
,	O
there	O
is	O
great	O
benefit	O
to	O
how	O
immersive	B-General_Concept
design	I-General_Concept
can	O
benefit	O
the	O
future	O
of	O
technology	O
.	O
</s>
<s>
Although	O
immersive	B-General_Concept
design	I-General_Concept
is	O
still	O
maturing	O
,	O
it	O
has	O
served	O
a	O
great	O
benefit	O
to	O
these	O
fields	O
,	O
providing	O
a	O
unique	O
learning	O
experience	O
for	O
those	O
involved	O
.	O
</s>
