<s>
Immersive	B-General_Concept
commerce	I-General_Concept
or	O
iCommerce	O
is	O
an	O
extension	O
of	O
E-commerce	O
that	O
focuses	O
on	O
improving	O
customer	O
experience	O
by	O
using	O
augmented	B-General_Concept
reality	I-General_Concept
,	O
virtual	B-Application
reality	I-Application
and	O
immersive	B-General_Concept
technology	I-General_Concept
to	O
create	O
virtual	O
smart	O
stores	O
from	O
existing	O
brick	O
and	O
mortar	O
locations	O
.	O
</s>
<s>
mobile	B-Application
commerce	I-Application
,	O
electronic	O
funds	O
transfer	O
,	O
supply	O
chain	O
management	O
,	O
digital	O
marketing	O
,	O
online	B-General_Concept
transaction	I-General_Concept
processing	I-General_Concept
,	O
electronic	O
data	O
interchange	O
,	O
inventory	O
management	O
systems	O
,	O
automated	O
data	O
collection	O
systems	O
and	O
CRM	O
)	O
.	O
</s>
<s>
Immersive	B-General_Concept
commerce	I-General_Concept
platforms	O
give	O
consumers	O
the	O
ability	O
to	O
browse	O
and	O
shop	O
aisles	O
of	O
a	O
virtual	O
store	O
using	O
any	O
online	O
device	O
.	O
</s>
<s>
For	O
retailers	O
,	O
iCommerce	O
seeks	O
to	O
provide	O
omni-channel	B-Application
touchpoint	O
data	O
from	O
the	O
customer	O
,	O
including	O
from	O
social	O
media	O
,	O
allowing	O
retailers	O
to	O
continually	O
optimize	O
their	O
offers	O
in	O
real	O
time	O
.	O
</s>
