<s>
I	B-Application
Am	I-Application
Playr	I-Application
was	O
a	O
first	O
person	O
association	B-Application
football	I-Application
video	I-Application
game	I-Application
with	O
social	O
network	O
elements	O
.	O
</s>
<s>
It	O
was	O
available	O
on	O
the	O
social	O
–	O
networking	O
website	O
Facebook	B-Application
.	I-Application
</s>
<s>
Jointly	O
developed	O
by	O
We	O
R	O
Interactive	O
and	O
Big	O
Balls	O
Productions	O
,	O
the	O
gamer	O
plays	O
as	O
a	O
professional	O
footballer	O
in	O
a	O
first-person	O
perspective	O
taking	O
in	O
events	O
both	O
on	O
and	O
off	O
the	O
football	O
pitch	O
that	O
featured	O
full	B-Application
motion	I-Application
video	I-Application
cutscenes	O
.	O
</s>
<s>
Several	O
professional	O
footballers	O
make	O
a	O
cameo	O
appearance	O
in	O
the	O
game	O
,	O
including	O
former	O
Manchester	B-Application
United	I-Application
striker	O
Teddy	O
Sheringham	O
,	O
Tottenham	O
Hotspur	O
's	O
Aaron	O
Lennon	O
and	O
Arsenal	O
's	O
Theo	O
Walcott	O
.	O
</s>
<s>
I	B-Application
Am	I-Application
Playr	I-Application
was	O
revealed	O
for	O
the	O
first	O
time	O
in	O
November	O
2010	O
,	O
being	O
billed	O
as	O
"	O
the	O
first	O
–	O
ever	O
point	O
–	O
of	O
–	O
view	O
football	O
game	O
"	O
.	O
</s>
<s>
Reviewing	O
the	O
beta	O
version	O
in	O
April	O
2011	O
,	O
Chris	O
Derrer	O
of	O
PopFodder.com	O
described	O
I	B-Application
Am	I-Application
Playr	I-Application
as	O
"	O
horrendously	O
addictive	O
"	O
and	O
closed	O
the	O
review	O
by	O
recommending	O
players	O
to	O
"	O
Play	O
it	O
,	O
love	O
it	O
,	O
obsess	O
over	O
it	O
.	O
</s>
<s>
However	O
Alexander	O
Bevier	O
of	O
Joystick	O
Division	O
had	O
concerns	O
about	O
the	O
novelty	O
of	O
the	O
full	B-Application
motion	I-Application
video	I-Application
"wear[ing]	O
thin	O
"	O
.	O
</s>
