<s>
iReview	B-Application
was	O
a	O
service	O
offered	O
by	O
Apple	O
Computer	O
(	O
now	O
Apple	O
Inc	O
.	O
)	O
dedicated	O
to	O
reviews	O
of	O
Internet	O
content	O
.	O
</s>
<s>
During	O
the	O
2000	O
Macworld	O
Conference	O
in	O
San	O
Francisco	O
,	O
Apple	O
CEO	B-Application
Steve	O
Jobs	O
introduced	O
this	O
service	O
along	O
with	O
iTools	B-Application
,	O
which	O
was	O
the	O
free	O
predecessor	O
to	O
Apple	O
's	O
current	O
iCloud	B-Application
subscription	O
service	O
.	O
</s>
<s>
iReview	B-Application
was	O
part	O
of	O
a	O
reaction	O
to	O
the	O
commercial	O
success	O
of	O
the	O
iMac	B-Device
that	O
resulted	O
in	O
thousands	O
of	O
new	O
computer	O
owners	O
suddenly	O
having	O
access	O
to	O
the	O
Internet	O
.	O
</s>
<s>
iReview	B-Application
was	O
integrated	O
into	O
the	O
Apple	O
website	O
as	O
part	O
of	O
the	O
new	O
"	O
tabbed	O
"	O
layout	O
,	O
with	O
a	O
dedicated	O
tab	O
alongside	O
iCards	O
,	O
iTools	B-Application
,	O
the	O
online	O
store	O
,	O
QuickTime	B-Application
,	O
and	O
online	O
support	O
.	O
</s>
<s>
Once	O
a	O
visitor	O
clicked	O
on	O
the	O
iReview	B-Application
tab	O
,	O
they	O
could	O
choose	O
from	O
one	O
of	O
15	O
categories	O
of	O
websites	O
for	O
specific	O
reviews	O
on	O
subjects	O
that	O
may	O
be	O
of	O
interest	O
.	O
</s>
<s>
Visitors	O
to	O
iReview	B-Application
were	O
also	O
able	O
to	O
review	O
and	O
rate	O
the	O
sites	O
themselves	O
as	O
well	O
.	O
</s>
<s>
In	O
February	O
2001	O
,	O
Apple	O
cancelled	O
the	O
iReview	B-Application
service	O
.	O
</s>
