<s>
IFTTT	B-Application
(	O
,	O
an	O
acronym	O
of	O
If	B-Application
This	I-Application
Then	I-Application
That	I-Application
)	O
is	O
a	O
private	O
commercial	O
company	O
founded	O
in	O
2011	O
that	O
runs	O
online	O
digital	O
automation	O
platforms	B-Device
which	O
it	O
offers	O
as	B-Application
a	I-Application
service	I-Application
.	O
</s>
<s>
Their	O
platforms	B-Device
provide	O
a	O
visual	O
interface	B-Application
for	O
making	O
cross-platform	B-Operating_System
if	B-Language
statements	I-Language
to	O
its	O
users	O
,	O
which	O
,	O
,	O
numbered	O
18	O
million	O
people	O
.	O
</s>
<s>
IFTTT	B-Application
has	O
partnerships	O
with	O
different	O
providers	O
of	O
everyday	O
services	O
as	O
well	O
as	O
using	O
public	O
APIs	B-General_Concept
to	O
integrate	O
them	O
with	O
each	O
other	O
through	O
its	O
platform	O
.	O
</s>
<s>
They	O
supply	O
event	O
notifications	O
to	O
IFTTT	B-Application
and	O
execute	O
commands	O
that	O
implement	O
the	O
responses	O
.	O
</s>
<s>
On	O
December	O
14	O
,	O
2010	O
,	O
Linden	O
Tibbets	O
,	O
the	O
co-founder	O
of	O
IFTTT	B-Application
,	O
posted	O
a	O
blog	O
post	O
titled	O
“	O
ifttt	B-Application
the	O
beginning	O
...	O
”	O
on	O
the	O
IFTTT	B-Application
website	O
,	O
announcing	O
the	O
new	O
project	O
.	O
</s>
<s>
The	O
first	O
IFTTT	B-Application
applications	O
were	O
designed	O
and	O
developed	O
by	O
Linden	O
with	O
co-founders	O
Jesse	O
Tane	O
and	O
Alexander	O
Tibbets	O
.	O
</s>
<s>
In	O
June	O
2012	O
,	O
the	O
service	O
entered	O
the	B-Operating_System
Internet	I-Operating_System
of	I-Operating_System
Things	I-Operating_System
space	O
by	O
integrating	O
with	O
Belkin	O
Wemo	O
devices	O
,	O
allowing	O
applets	O
to	O
interact	O
with	O
the	O
physical	O
world	O
.	O
</s>
<s>
In	O
July	O
2013	O
,	O
IFTTT	B-Application
released	O
an	O
iPhone	O
app	O
and	O
later	O
released	O
a	O
version	O
for	O
iPad	O
and	O
iPod	O
touch	O
.	O
</s>
<s>
By	O
the	O
end	O
of	O
2014	O
,	O
the	O
IFTTT	B-Application
business	O
was	O
valued	O
at	O
approximately	O
US$170	O
million	O
.	O
</s>
<s>
On	O
February	O
19	O
,	O
2015	O
,	O
IFTTT	B-Application
launched	O
three	O
new	O
applications	O
:	O
Do	B-Application
Button	I-Application
(	O
that	O
triggers	O
an	O
action	O
when	O
it	O
is	O
pressed	O
)	O
,	O
Do	B-Application
Camera	I-Application
(	O
which	O
automatically	O
uploads	O
an	O
image	O
to	O
services	O
such	O
as	O
Facebook	B-Application
,	O
Twitter	B-Application
,	O
and	O
Dropbox	B-Application
)	O
,	O
and	O
Do	O
Notes	O
(	O
which	O
uploads	O
text	O
to	O
services	O
)	O
.	O
</s>
<s>
Part	O
of	O
IFTTT	B-Application
's	O
revenue	O
comes	O
from	O
"	O
IFTTT	B-Application
Platform	O
"	O
partners	O
,	O
who	O
pay	O
to	O
have	O
their	O
products	O
connected	O
to	O
the	O
service	O
.	O
</s>
<s>
On	O
September	O
10	O
,	O
2020	O
,	O
the	O
service	O
switched	O
to	O
a	O
limited	O
freemium	O
model	O
with	O
a	O
subscription-based	O
version	O
known	O
as	O
"	O
IFTTT	B-Application
Pro	O
"	O
,	O
which	O
allows	O
services	O
to	O
use	O
conditional	B-Language
statements	I-Language
and	O
query	O
data	O
for	O
more	O
complex	O
tasks	O
.	O
</s>
<s>
This	O
decision	O
generated	O
criticism	O
from	O
IFTTT	B-Application
's	O
community	O
of	O
users	O
.	O
</s>
<s>
IFTTT	B-Application
employs	O
the	O
following	O
concepts	O
:	O
</s>
<s>
Services	O
(	O
formerly	O
known	O
as	O
channels	O
)	O
are	O
the	O
basic	O
building	O
blocks	O
of	O
IFTTT	B-Application
.	O
</s>
<s>
They	O
mainly	O
describe	O
a	O
series	O
of	O
data	O
from	O
a	O
certain	O
web	O
service	O
such	O
as	O
YouTube	B-General_Concept
or	O
eBay	B-Application
.	I-Application
</s>
<s>
Services	O
can	O
also	O
describe	O
actions	O
controlled	O
with	O
certain	O
APIs	B-General_Concept
,	O
like	O
SMS	B-Device
.	O
</s>
<s>
Triggers	O
are	O
the	O
part	O
of	O
an	O
applet	O
represented	O
as	O
"	O
This	O
"	O
in	O
the	O
"	O
If	B-Application
This	I-Application
Then	I-Application
That	I-Application
"	O
acronym	O
.	O
</s>
<s>
For	O
example	O
,	O
a	O
user	O
would	O
activate	O
a	O
trigger	O
by	O
liking	O
a	O
picture	O
on	O
Instagram	O
and	O
the	O
applet	O
would	O
do	O
an	O
action	O
,	O
like	O
sending	O
the	O
photo	O
to	O
their	O
Dropbox	B-Application
account	O
.	O
</s>
<s>
IFTTT	B-Application
can	O
automate	O
web	O
application	O
tasks	O
,	O
such	O
as	O
posting	O
the	O
same	O
content	O
on	O
several	O
social	O
networks	O
.	O
</s>
<s>
Marketing	O
professionals	O
can	O
use	O
IFTTT	B-Application
to	O
track	O
mentions	O
of	O
companies	O
in	O
RSS	O
feeds	O
.	O
</s>
<s>
IFTTT	B-Application
also	O
is	O
used	O
in	O
home	O
automation	O
,	O
for	O
instance	O
switching	O
on	O
a	O
light	O
when	O
detecting	O
motion	O
in	O
a	O
room	O
(	O
with	O
associated	O
compliant	O
devices	O
)	O
.	O
</s>
<s>
IFTTT	B-Application
was	O
featured	O
on	O
TIME	O
Magazine	O
’s	O
50	O
Best	O
Websites	O
2012	O
list	O
.	O
</s>
<s>
Microsoft	O
developed	O
a	O
similar	O
product	O
called	O
Microsoft	B-Application
Flow	I-Application
(	O
later	O
renamed	O
Microsoft	B-Application
Power	I-Application
Automate	I-Application
)	O
.	O
</s>
