<s>
IBM	O
Watson	O
Media	O
(	O
formerly	O
Ustream	B-Application
and	O
IBM	B-Application
Cloud	I-Application
Video	I-Application
)	O
is	O
an	O
American	O
virtual	O
events	O
platform	O
company	O
which	O
is	O
a	O
division	O
of	O
IBM	O
.	O
</s>
<s>
Ustream	B-Application
had	O
received	O
$11.1	O
million	O
in	O
Series	O
A	O
funding	O
for	O
new	O
product	O
development	O
from	O
Doll	O
Capital	O
Management	O
(	O
DCM	O
)	O
and	O
investors	O
Labrador	O
Ventures	O
and	O
Band	O
of	O
Angels	O
.	O
</s>
<s>
On	O
April	O
1	O
,	O
2018	O
,	O
two	O
years	O
after	O
its	O
purchase	O
,	O
Ustream	B-Application
changed	O
its	O
name	O
to	O
IBM	B-Application
Cloud	I-Application
Video	I-Application
to	O
reflect	O
its	O
new	O
ownership	O
,	O
but	O
rapidly	O
changed	O
that	O
name	O
to	O
IBM	O
Watson	O
Media	O
to	O
reflect	O
the	O
embedded	O
artificial	O
intelligence	O
capabilities	O
of	O
IBM	O
's	O
Watson	O
.	O
</s>
<s>
Ustream	B-Application
was	O
born	O
when	O
the	O
founders	O
(	O
John	O
Ham	O
,	O
Brad	O
Hunstable	O
and	O
Gyula	O
Fehér	O
)	O
wanted	O
a	O
way	O
for	O
their	O
friends	O
in	O
the	O
US	O
Army	O
,	O
who	O
were	O
deployed	O
overseas	O
in	O
the	O
Iraq	O
War	O
,	O
to	O
be	O
able	O
to	O
communicate	O
with	O
their	O
families	O
.	O
</s>
<s>
A	O
product	O
like	O
Ustream	B-Application
would	O
provide	O
them	O
with	O
a	O
way	O
to	O
talk	O
to	O
all	O
of	O
their	O
relatives	O
at	O
once	O
when	O
free	O
time	O
in	O
the	O
war	O
zone	O
was	O
limited	O
.	O
</s>
<s>
Ustream	B-Application
was	O
used	O
by	O
politicians	O
such	O
as	O
Hillary	O
Clinton	O
,	O
Barack	O
Obama	O
,	O
John	O
Edwards	O
,	O
to	O
video	O
game	O
streamers	O
,	O
to	O
artists	O
such	O
as	O
Kanye	O
West	O
,	O
Tori	O
Amos	O
and	O
the	O
Plain	O
White	O
T	O
's	O
.	O
</s>
<s>
Lifecasters	O
such	O
as	O
iJustine	O
and	O
E-TARD	O
The	O
LifeCaster	O
have	O
also	O
used	O
Ustream	B-Application
.	O
</s>
<s>
The	O
technology	O
community	O
has	O
also	O
adopted	O
Ustream	B-Application
to	O
include	O
Robert	O
Scoble	O
,	O
Leo	O
Laporte	O
and	O
Chris	O
Pirillo	O
.	O
</s>
<s>
On	O
January	O
21	O
,	O
2016	O
,	O
IBM	O
acquired	O
Ustream	B-Application
for	O
up	O
to	O
US$150	O
million	O
.	O
</s>
<s>
IBM	O
Watson	O
Media	O
uses	O
a	O
copyright	O
enforcement	O
service	O
provided	O
by	O
Vobile	O
,	O
which	O
uses	O
a	O
proprietary	O
fingerprinting	B-Algorithm
system	O
to	O
automatically	O
detect	O
copyrighted	O
content	O
.	O
</s>
<s>
The	O
following	O
day	O
,	O
Ustream	B-Application
apologized	O
for	O
the	O
incident	O
and	O
temporarily	O
disabled	O
automatic	O
blocking	O
while	O
they	O
adjusted	O
the	O
system	O
to	O
"	O
better	O
balance	O
the	O
needs	O
of	O
broadcasters	O
,	O
viewers	O
,	O
and	O
copyright	O
holders	O
"	O
.	O
</s>
