<s>
iAd	B-Operating_System
is	O
a	O
discontinued	O
mobile	O
advertising	O
platform	O
developed	O
by	O
Apple	O
Inc	O
.	O
for	O
its	O
iPhone	B-Device
,	O
iPod	B-Device
Touch	I-Device
,	O
and	O
iPad	B-Device
line	O
of	O
mobile	O
devices	O
allowing	O
third-party	O
developers	O
to	O
directly	O
embed	O
advertisements	O
into	O
their	O
applications	O
.	O
</s>
<s>
iAd	B-Operating_System
is	O
part	O
of	O
Apple	O
's	O
iOS	B-Application
4	O
.	O
</s>
<s>
Announced	O
on	O
April	O
8	O
,	O
2010	O
,	O
and	O
originally	O
slated	O
for	O
release	O
on	O
June	O
21	O
,	O
2010	O
,	O
the	O
actual	O
date	O
was	O
changed	O
to	O
July	O
1	O
,	O
2010	O
.	O
iAd	B-Operating_System
was	O
announced	O
at	O
Apple	O
's	O
June	O
7	O
,	O
2010	O
keynote	O
,	O
with	O
an	O
iPad	B-Device
version	O
appearing	O
in	O
the	O
fall	O
.	O
</s>
<s>
Hosted	O
and	O
sold	O
by	O
Apple	O
,	O
the	O
iAd	B-Operating_System
platform	O
was	O
expected	O
to	O
compete	O
with	O
Google	B-Application
's	I-Application
AdMob	B-Application
mobile	O
advertising	O
service	O
.	O
</s>
<s>
Similar	O
to	O
AdMob	B-Application
,	O
iAd	B-Operating_System
facilitates	O
integrating	O
advertisements	O
into	O
applications	O
sold	O
on	O
the	O
iOS	B-Application
App	I-Application
Store	I-Application
.	O
</s>
<s>
If	O
the	O
user	O
tapped	O
on	O
an	O
iAd	B-Operating_System
banner	O
,	O
a	O
full-screen	O
advertisement	O
appeared	O
within	O
the	O
application	O
,	O
unlike	O
other	O
ads	O
that	O
would	O
send	O
the	O
user	O
into	O
the	O
Safari	B-Application
web	I-Application
browser	I-Application
.	O
</s>
<s>
iAd	B-Operating_System
was	O
expected	O
to	O
benefit	O
free	O
applications	O
as	O
well	O
.	O
</s>
<s>
The	O
iAd	B-Operating_System
App	O
Network	O
was	O
discontinued	O
as	O
of	O
June	O
30	O
,	O
2016	O
.	O
</s>
<s>
July	O
1	O
,	O
2010	O
-	O
launched	O
platform	O
iAd	B-Operating_System
in	O
iOS	B-Application
4.0	O
for	O
iPhone/iPod	O
touch	O
only	O
.	O
</s>
<s>
November	O
2010	O
-	O
began	O
serving	O
iAds	B-Operating_System
in	O
iOS	B-Application
4.2( .1 )	O
for	O
iPad	B-Device
.	O
</s>
<s>
This	O
is	O
done	O
to	O
deal	O
effectively	O
with	O
Google	B-Application
.	I-Application
</s>
<s>
January	O
2016	O
-	O
Apple	O
announced	O
the	O
iAd	B-Operating_System
App	O
Network	O
(	O
not	O
iAd	B-Operating_System
,	O
just	O
the	O
advertise-your-app	O
component	O
)	O
will	O
be	O
discontinued	O
as	O
of	O
June	O
30	O
,	O
2016	O
.	O
</s>
<s>
Apple	O
disbands	O
the	O
iAd	B-Operating_System
sales	O
team	O
.	O
</s>
<s>
June	O
2016	O
-	O
The	O
iAd	B-Operating_System
App	O
Network	O
,	O
an	O
ads	O
developer	O
platform	O
for	O
the	O
company	O
's	O
iPhone	B-Device
,	O
iPod	B-Device
Touch	I-Device
,	O
and	O
iPad	B-Device
devices	O
,	O
officially	O
shut	O
down	O
.	O
</s>
