<s>
i.TV	B-Protocol
(	O
pronounced	O
i	O
dot	O
TV	O
)	O
is	O
a	O
second	O
screen	O
and	O
social	O
television	O
technology	O
company	O
,	O
and	O
creator	O
of	O
tvtag	O
,	O
a	O
second	O
screen	O
app	B-Application
for	O
iPhone	B-Device
.	O
</s>
<s>
i.TV	B-Protocol
is	O
also	O
behind	O
the	O
popular	O
namesake	O
app	B-Application
for	O
iOS	B-Application
and	O
Android	B-Application
,	O
and	O
is	O
co-creator	O
of	O
Nintendo	O
TVii	O
for	O
the	O
Nintendo	B-Device
Wii	I-Device
U	I-Device
video	B-Device
game	I-Device
console	I-Device
.	O
</s>
<s>
i.TV	B-Protocol
has	O
standing	O
partnerships	O
with	O
AOL	O
,	O
Huffington	O
Post	O
and	O
Entertainment	O
Weekly	O
magazine	O
(	O
EW	O
)	O
,	O
for	O
which	O
it	O
powered	O
viEWer	O
,	O
a	O
social	O
television	O
platform	O
that	O
enabled	O
television	O
viewers	O
to	O
interact	O
with	O
each	O
other	O
and	O
EW	O
editors	O
,	O
and	O
product	O
integration	O
agreements	O
with	O
TiVo	B-Application
,	O
Netflix	O
,	O
Hulu	B-Application
,	O
and	O
Comcast	O
.	O
</s>
<s>
i.TV	B-Protocol
'	O
s	O
financial	O
backers	O
include	O
venture	O
capital	O
firms	O
Union	O
Square	O
Ventures	O
(	O
backer	O
of	O
Twitter	B-Application
,	O
Tumblr	B-Application
and	O
other	O
companies	O
)	O
,	O
RRE	O
Ventures	O
,	O
Rho	O
Ventures	O
,	O
Time	O
Warner	O
Investments	O
,	O
DIRECTV	O
,	O
and	O
others	O
.	O
</s>
<s>
i.TV	B-Protocol
'	O
s	O
advisory	O
board	O
includes	O
Carlton	O
Cuse	O
,	O
executive	O
producer	O
of	O
ABC	O
's	O
Lost	O
and	O
E	O
's	O
Bates	O
Motel	O
,	O
who	O
in	O
2010	O
was	O
named	O
to	O
the	O
Time	O
100	O
,	O
an	O
annual	O
list	O
of	O
the	O
"	O
100	O
most	O
influential	O
people	O
in	O
the	O
world	O
"	O
;	O
and	O
Gordon	O
Ho	O
,	O
former	O
executive	O
vice	O
president	O
of	O
Walt	O
Disney	O
Studios	O
Home	O
Entertainment	O
.	O
</s>
<s>
i.TV	B-Protocol
was	O
founded	O
in	O
2008	O
by	O
Brad	O
Pelo	O
,	O
who	O
serves	O
as	O
CEO	B-Application
,	O
and	O
Justin	O
Whittaker	O
.	O
</s>
<s>
Pelo	O
previously	O
co-founded	O
Folio	O
Corporation	O
and	O
served	O
as	O
founding	O
CEO	B-Application
of	O
the	O
parent	O
company	O
of	O
Ancestry.com,	O
among	O
other	O
ventures	O
and	O
projects	O
.	O
</s>
<s>
In	O
May	O
2011	O
i.TV	B-Protocol
and	O
AOL	O
together	O
re-launched	O
AOL	O
's	O
online	O
destination	O
for	O
TV	O
viewers	O
,	O
AOL	O
TV	O
,	O
based	O
on	O
i.TV	B-Protocol
'	O
s	O
technology	O
platform	O
.	O
</s>
<s>
In	O
November	O
2013	O
i.TV	B-Protocol
acquired	O
GetGlue	O
,	O
maker	O
of	O
a	O
leading	O
second	O
screen	O
and	O
social	O
TV	O
check-in	O
platform	O
.	O
</s>
<s>
In	O
January	O
2014	O
i.TV	B-Protocol
launched	O
tvtag	O
,	O
a	O
second	O
screen	O
iPhone	B-Device
app	B-Application
that	O
provides	O
a	O
feed	O
of	O
television	O
moments	O
that	O
users	O
can	O
then	O
share	O
,	O
doodle	O
on	O
and	O
comment	O
on	O
in	O
a	O
variety	O
of	O
ways	O
.	O
</s>
