<s>
Horseland	B-Application
was	O
an	O
online	B-Architecture
community	I-Architecture
and	O
browser	B-Protocol
game	I-Protocol
where	O
members	O
took	O
care	O
of	O
,	O
bred	O
,	O
trained	O
and	O
showed	O
horses	O
and	O
dogs	O
.	O
</s>
<s>
Begun	O
in	O
1994	O
in	O
the	O
United	O
States	O
,	O
Horseland	B-Application
had	O
grown	O
to	O
have	O
more	O
than	O
8	O
million	O
users	O
who	O
played	O
from	O
all	O
over	O
the	O
world	O
.	O
</s>
<s>
Horseland	B-Application
,	O
a	O
sim	O
horse	O
game	O
,	O
grew	O
out	O
of	O
a	O
webpage	O
dedicated	O
to	O
horses	O
that	O
launched	O
in	O
1994	O
.	O
</s>
<s>
A	O
system	O
of	O
gameplay	O
soon	O
developed	O
,	O
and	O
Horseland	B-Application
LLC	O
launched	O
the	O
Horseland	B-Application
game	O
shortly	O
afterwards	O
.	O
</s>
<s>
The	O
Horseland	B-Application
game	O
featured	O
the	O
ability	O
to	O
create	O
,	O
own	O
and	O
train	O
virtual	O
horses	O
that	O
players	O
could	O
care	O
for	O
and	O
compete	O
with	O
in	O
online	O
shows	O
.	O
</s>
<s>
As	O
the	O
popularity	O
of	O
the	O
game	O
grew	O
,	O
the	O
interest	O
in	O
Horseland	B-Application
spawned	O
a	O
new	O
Junior	O
Version	O
,	O
and	O
later	O
,	O
a	O
series	O
of	O
cartoons	O
and	O
short	O
novels	O
.	O
</s>
<s>
In	O
2006	O
,	O
Horseland	B-Application
LLC	O
partnered	O
with	O
DIC	O
Entertainment	O
to	O
produce	O
a	O
cartoon	O
TG4	O
based	O
on	O
the	O
website	O
.	O
</s>
<s>
On	O
October	O
28	O
,	O
2008	O
Horseland	B-Application
released	O
a	O
revamped	O
website	O
that	O
included	O
an	O
interactive	O
3D	O
world	O
with	O
customizable	O
horses	O
and	O
avatars	O
.	O
</s>
<s>
Alongside	O
these	O
changes	O
,	O
Horseland	B-Application
introduced	O
a	O
micro-transaction	O
pay	O
model	O
through	O
Horseland	B-Application
"	O
Coins	O
"	O
which	O
they	O
sold	O
through	O
a	O
variety	O
of	O
pay	O
options	O
.	O
</s>
<s>
Horseland	B-Application
also	O
offered	O
a	O
"	O
Premium	O
Membership	O
"	O
which	O
unlocked	O
exclusive	O
features	O
in	O
the	O
game	O
,	O
such	O
as	O
owning	O
a	O
boarding	O
stable	O
where	O
other	O
players	O
could	O
pay	O
to	O
keep	O
their	O
horses	O
.	O
</s>
<s>
Large	O
parts	O
of	O
the	O
game	O
used	O
Flash	B-Operating_System
,	O
and	O
as	O
popular	O
browsers	B-Application
stopped	O
supporting	O
the	O
format	O
,	O
many	O
parts	O
of	O
the	O
game	O
became	O
nonfunctional	O
.	O
</s>
<s>
The	O
Horseland	B-Application
Jr.	O
game	O
was	O
launched	O
on	O
September	O
1	O
,	O
2006	O
,	O
featuring	O
characters	O
from	O
the	O
Horseland	B-Application
cartoon	O
.	O
</s>
<s>
It	O
was	O
a	O
very	O
simplified	O
version	O
of	O
Horseland	B-Application
World	O
and	O
suitable	O
for	O
kids	O
younger	O
than	O
13	O
years	O
old	O
.	O
</s>
<s>
The	O
Junior	O
game	O
was	O
a	O
Flash-based	O
game	O
similar	O
to	O
the	O
World	O
game	O
in	O
that	O
players	O
could	O
create	O
and	O
interact	O
with	O
a	O
virtual	O
horse	O
.	O
</s>
<s>
Horseland	B-Application
Jr.	O
let	O
you	O
select	O
a	O
horse	O
(	O
choosing	O
from	O
characters	O
you	O
'd	O
also	O
find	O
in	O
the	O
Horseland	B-Application
cartoon	O
series	O
)	O
and	O
pick	O
the	O
horse	O
's	O
name	O
and	O
the	O
player	O
name	O
.	O
</s>
<s>
During	O
the	O
holidays	O
,	O
Horseland	B-Application
released	O
themed	O
shows	O
(	O
e.g.	O
</s>
<s>
This	O
gave	O
players	O
the	O
ability	O
to	O
actually	O
ride	O
their	O
horse	O
around	O
scenes	O
from	O
the	O
Horseland	B-Application
cartoon	O
and	O
interact	O
with	O
other	O
players	O
,	O
including	O
making	O
friends	O
and	O
chatting	O
restricted	O
to	O
an	O
option	O
of	O
phrases	O
.	O
</s>
<s>
Horseland	B-Application
Jr.	O
players	O
could	O
upgrade	O
to	O
the	O
Horseland	B-Application
World	O
game	O
with	O
parental	O
permission	O
.	O
</s>
<s>
The	O
Horseland	B-Application
Jr.	O
game	O
was	O
closed	O
in	O
February	O
2009	O
.	O
</s>
<s>
Players	O
under	O
13	O
were	O
given	O
a	O
"	O
Junior	O
"	O
account	O
in	O
the	O
main	O
Horseland	B-Application
game	O
.	O
</s>
<s>
The	O
original	O
game	O
on	O
the	O
Horseland	B-Application
website	O
was	O
renamed	O
from	O
"	O
Horseland	B-Application
"	O
to	O
"	O
Horseland	B-Application
World	O
"	O
on	O
September	O
1	O
,	O
2006	O
when	O
the	O
Jr.	O
game	O
was	O
launched	O
.	O
</s>
<s>
It	O
was	O
reverted	O
to	O
"	O
Horseland	B-Application
"	O
in	O
February	O
2009	O
when	O
the	O
Jr.	O
game	O
was	O
closed	O
.	O
</s>
<s>
In	O
the	O
Horseland	B-Application
game	O
,	O
players	O
bought	O
and	O
sold	O
horses	O
,	O
found	O
stables	O
to	O
board	O
their	O
horses	O
at	O
,	O
found	O
a	O
fair	O
trainer	O
,	O
chatted	O
with	O
friends	O
,	O
participated	O
in	O
horse	O
shows	O
,	O
and	O
had	O
a	O
homepage	O
.	O
</s>
<s>
Horseland	B-Application
also	O
removed	O
the	O
ability	O
for	O
Basic	O
Players	O
(	O
free	O
accounts	O
)	O
to	O
get	O
free	O
money	O
and	O
players	O
now	O
earned	O
money	O
by	O
playing	O
games	O
.	O
</s>
<s>
There	O
were	O
groups	O
of	O
players	O
who	O
formed	O
a	O
roleplaying	O
subgame	O
within	O
Horseland	B-Application
,	O
creating	O
their	O
own	O
characters	O
and	O
acting	O
as	O
their	O
said	O
characters	O
either	O
in	O
the	O
world	O
or	O
through	O
messages	O
with	O
other	O
players	O
.	O
</s>
<s>
The	O
"	O
Horseland	B-Application
Outfitters	O
"	O
shop	O
sold	O
tack	O
and	O
clothing	O
to	O
customize	O
player	O
and	O
horse	O
avatars	O
.	O
</s>
<s>
Horseland	B-Application
was	O
an	O
escalating	O
system	O
of	O
gameplay	O
,	O
where	O
players	O
strived	O
to	O
earn	O
as	O
many	O
points	O
as	O
possible	O
,	O
both	O
for	O
their	O
player	O
account	O
as	O
well	O
as	O
their	O
individual	O
horses	O
.	O
</s>
<s>
Most	O
players	O
did	O
not	O
retire	O
their	O
animals	O
,	O
as	O
it	O
created	O
"	O
broken	O
lines	O
"	O
where	O
the	O
horses	O
 '	O
or	O
dogs	O
 '	O
records	O
were	O
wiped	O
off	O
the	O
Horseland	B-Application
database	O
and	O
could	O
not	O
be	O
seen	O
again	O
.	O
</s>
<s>
The	O
Jumping	O
shows	O
were	O
Flash-based	O
and	O
interactive	O
.	O
</s>
<s>
Horseland	B-Application
players	O
could	O
train	O
their	O
animals	O
by	O
"	O
Show	O
Training	O
"	O
or	O
"	O
Ticket	O
Training.	O
"	O
</s>
<s>
Breeding	O
was	O
an	O
important	O
part	O
of	O
the	O
Horseland	B-Application
World	O
game	O
.	O
</s>
<s>
The	O
economic	O
system	O
in	O
Horseland	B-Application
evolved	O
into	O
a	O
free	O
,	O
open	O
market	O
by	O
players	O
,	O
originally	O
beginning	O
with	O
the	O
buying	O
and	O
selling	O
of	O
horses	O
and	O
items	O
included	O
by	O
the	O
Horseland	B-Application
game	O
system	O
and	O
eventually	O
including	O
services	O
offered	O
by	O
the	O
players	O
themselves	O
,	O
such	O
as	O
homepage	O
design	O
and	O
artwork	O
.	O
</s>
<s>
Horseland	B-Application
also	O
offered	O
a	O
"	O
Premium	O
Membership	O
"	O
.	O
</s>
<s>
Horseland	B-Application
allowed	O
players	O
to	O
dictate	O
the	O
price	O
of	O
their	O
services	O
and	O
created	O
a	O
natural	O
division	O
of	O
labor	O
,	O
as	O
some	O
players	O
elected	O
to	O
specialize	O
their	O
gameplay	O
by	O
being	O
"	O
trainers	O
"	O
or	O
"	O
boarders	O
"	O
,	O
for	O
example	O
.	O
</s>
<s>
The	O
ability	O
to	O
have	O
open	O
discussion	O
on	O
the	O
Horseland	B-Application
Forum	O
pages	O
lent	O
itself	O
to	O
players	O
looking	O
for	O
and	O
advertising	O
services	O
offered	O
for	O
players	O
by	O
players	O
and	O
fostered	O
a	O
fluctuating	O
open	O
market	O
.	O
</s>
<s>
In	O
addition	O
to	O
being	O
a	O
simulation	O
game	O
,	O
Horseland	B-Application
also	O
had	O
many	O
attributes	O
of	O
a	O
social	O
network	O
.	O
</s>
<s>
A	O
great	O
deal	O
of	O
Horseland	B-Application
's	O
social	O
network	O
centered	O
around	O
user-generated	O
content	O
.	O
</s>
<s>
Players	O
could	O
communicate	O
with	O
each	O
other	O
through	O
Flash-based	O
chat	O
rooms	O
,	O
in-game	O
messages	O
,	O
personal	O
blogs	O
,	O
forums	O
,	O
and	O
the	O
Flash-based	O
3D	O
world	O
.	O
</s>
<s>
Unofficial	O
clubs	O
,	O
different	O
from	O
the	O
official	O
Horseland	B-Application
Club	O
,	O
were	O
popular	O
.	O
</s>
<s>
Players	O
could	O
also	O
run	O
campaigns	O
in	O
Horseland	B-Application
official	O
clubs	O
.	O
</s>
