<s>
Hootsuite	B-Application
is	O
a	O
social	O
media	O
management	O
platform	O
,	O
created	O
by	O
Ryan	O
Holmes	O
in	O
2008	O
.	O
</s>
<s>
The	O
system	O
's	O
user	O
interface	O
takes	O
the	O
form	O
of	O
a	O
dashboard	B-Protocol
,	O
and	O
supports	O
social	O
network	O
integrations	O
for	O
Twitter	B-Application
,	O
Facebook	B-Application
,	O
Instagram	B-Application
,	O
LinkedIn	B-Application
,	O
Pinterest	B-Application
,	O
YouTube	B-General_Concept
and	O
TikTok	B-Application
.	O
</s>
<s>
Based	O
in	O
Vancouver	O
,	O
Hootsuite	B-Application
has	O
close	O
to	O
1,000	O
staff	O
members	O
in	O
13	O
locations	O
,	O
including	O
Toronto	O
,	O
London	O
,	O
Paris	O
,	O
Sydney	O
,	O
Bucharest	O
,	O
Milan	O
,	O
Rome	O
and	O
Mexico	O
City	O
.	O
</s>
<s>
The	O
first	O
iteration	O
of	O
this	O
social	O
media	O
management	O
system	O
launched	O
on	O
November	O
28	O
,	O
2008	O
in	O
the	O
form	O
of	O
a	O
Twitter	B-Application
dashboard	B-Protocol
called	O
BrightKit	O
.	O
</s>
<s>
In	O
February	O
2009	O
,	O
Holmes	O
offered	O
a	O
$500	O
prize	O
for	O
renaming	O
the	O
platform	O
,	O
and	O
used	O
crowdsourced	O
suggestions	O
from	O
the	O
dashboard	B-Protocol
's	O
100,000	O
+	O
users	O
as	O
contest	O
submissions	O
.	O
</s>
<s>
The	O
winning	O
idea	O
was	O
Hootsuite	B-Application
,	O
a	O
moniker	O
submitted	O
by	O
a	O
user	O
named	O
Matt	O
Nathan	O
and	O
based	O
upon	O
"	O
Owly	O
"	O
,	O
the	O
dashboard	B-Protocol
's	O
owl	O
logo	O
,	O
as	O
a	O
word	O
play	O
on	O
the	O
French	O
expression	O
"	O
tout	O
de	O
suite	O
"	O
,	O
meaning	O
"	O
right	O
now	O
"	O
.	O
</s>
<s>
In	O
November	O
2009	O
,	O
the	O
Hootsuite	B-Application
dashboard	B-Protocol
expanded	O
its	O
offering	O
to	O
support	O
Facebook	B-Application
and	O
LinkedIn	B-Application
,	O
and	O
the	O
capability	O
to	O
use	O
Twitter	B-Application
Lists	O
.	O
</s>
<s>
In	O
December	O
2009	O
,	O
Hootsuite	B-Application
spun	O
off	O
from	O
Invoke	O
Media	O
and	O
launched	O
officially	O
as	O
an	O
independent	O
company	O
,	O
Hootsuite	B-Application
Media	I-Application
,	O
Inc	O
.	O
That	O
same	O
month	O
,	O
Hootsuite	B-Application
received	O
$1.9	O
million	O
in	O
funding	O
from	O
Hearst	O
Interactive	O
Media	O
,	O
Blumberg	O
Capital	O
,	O
and	O
prominent	O
angel	O
investors	O
Leo	O
Group	O
LLC	O
and	O
Geoff	O
Entress	O
.	O
</s>
<s>
In	O
May	O
2012	O
,	O
Hootsuite	B-Application
subsequently	O
raised	O
US$50	O
million	O
in	O
a	O
Series	O
A	O
round	O
,	O
following	O
rumours	O
.	O
</s>
<s>
In	O
September	O
2012	O
,	O
Hootsuite	B-Application
acquired	O
Seesmic	O
,	O
a	O
customer	O
relationship	O
management	O
system	O
and	O
competitor	O
.	O
</s>
<s>
On	O
August	O
1	O
,	O
2013	O
,	O
the	O
company	O
announced	O
that	O
it	O
had	O
raised	O
US$165	O
million	O
in	O
Series	O
B	O
funding	O
from	O
Insight	O
Venture	O
Partners	O
,	O
followed	O
by	O
Accel	O
Partners	O
and	O
OMERS	O
—	O
all	O
three	O
will	O
now	O
have	O
a	O
seat	O
on	O
Hootsuite	B-Application
's	O
board	O
.	O
</s>
<s>
In	O
February	O
2017	O
,	O
Hootsuite	B-Application
announced	O
its	O
acquisition	O
of	O
AdEspresso	O
,	O
a	O
digital	O
advertisement	O
manager	O
,	O
and	O
LiftMetrix	O
,	O
a	O
leading	O
social	O
media	O
analytics	O
company	O
.	O
</s>
<s>
In	O
March	O
2018	O
,	O
Hootsuite	B-Application
announced	O
$50	O
million	O
in	O
growth	O
capital	O
from	O
CIBC	O
Innovation	O
Banking	O
.	O
</s>
<s>
In	O
January	O
2021	O
,	O
Hootsuite	B-Application
acquired	O
Sparkcentral	O
,	O
a	O
messaging	O
customer	O
engagement	O
tool	O
and	O
competitor	O
for	O
an	O
undisclosed	O
price	O
.	O
</s>
<s>
The	O
service	O
is	O
commonly	O
used	O
to	O
manage	O
online	O
brands	O
and	O
to	O
submit	O
messages	O
to	O
a	O
variety	O
of	O
social	O
media	O
services	O
,	O
including	O
Twitter	B-Application
,	O
Facebook	B-Application
,	O
Instagram	B-Application
,	O
LinkedIn	B-Application
and	O
TikTok	B-Application
.	O
</s>
<s>
Companies	O
and	O
organizations	O
known	O
to	O
use	O
Hootsuite	B-Application
include	O
Facebook	B-Application
,	O
the	O
Obama	O
administration	O
,	O
HBO	O
,	O
Martha	O
Stewart	O
Media	O
,	O
Virgin	O
Group	O
,	O
SXSW	O
,	O
Panasonic	O
,	O
Zappos	O
,	O
The	O
Gap	O
and	O
LHC	O
.	O
</s>
<s>
Hootsuite	B-Application
provides	O
a	O
browser-based	O
dashboard	B-Protocol
that	O
allows	O
users	O
to	O
keep	O
updated	O
on	O
their	O
Twitter	B-Application
account	I-Application
.	O
</s>
<s>
In	O
January	O
2010	O
,	O
the	O
Hootsuite	B-Application
company	O
was	O
spun	O
out	O
of	O
Invoke	O
Media	O
after	O
venture	O
capital	O
firms	O
Blumberg	O
Capital	O
and	O
Hearst	O
Interactive	O
Media	O
raised	O
$2	O
million	O
in	O
financing	O
for	O
the	O
company	O
.	O
</s>
<s>
Localized	O
versions	O
of	O
Hootsuite	B-Application
are	O
available	O
in	O
Japanese	O
,	O
Spanish	O
,	O
Portuguese	O
,	O
and	O
German	O
,	O
and	O
50	O
more	O
languages	O
are	O
planned	O
to	O
be	O
added	O
.	O
</s>
<s>
Hootsuite	B-Application
's	O
team	O
continues	O
to	O
contact	O
media	O
organizations	O
to	O
help	O
them	O
manage	O
their	O
online	O
brands	O
,	O
by	O
meeting	O
with	O
groups	O
such	O
as	O
Time	O
Inc	O
.	O
and	O
its	O
subsidiary	O
magazines	O
,	O
including	O
People	O
,	O
InStyle	O
,	O
and	O
This	O
Old	O
House	O
.	O
</s>
<s>
The	O
Hootsuite	B-Application
software	O
has	O
won	O
awards	O
from	O
Mashable	O
at	O
their	O
Open	O
Web	O
Awards	O
2009	O
,	O
and	O
the	O
Canadian	O
New	O
Media	O
Award	O
.	O
</s>
<s>
In	O
September	O
2020	O
,	O
Hootsuite	B-Application
came	O
under	O
widespread	O
criticism	O
over	O
its	O
agreement	O
with	O
U.S.	O
Immigration	O
and	O
Customs	O
Enforcement	O
,	O
made	O
mere	O
weeks	O
after	O
allegations	O
of	O
forced	O
hysterectomies	O
at	O
ICE	O
detention	O
centres	O
surfaced	O
.	O
</s>
<s>
Following	O
public	O
pressure	O
,	O
the	O
company	O
backed	O
out	O
of	O
the	O
deal	O
,	O
and	O
posted	O
a	O
lengthy	O
statement	O
from	O
CEO	O
Tom	O
Keiser	O
to	O
their	O
official	O
Twitter	B-Application
account	I-Application
that	O
expressed	O
regret	O
over	O
the	O
internal	O
divisions	O
that	O
the	O
contract	O
had	O
created	O
within	O
the	O
company	O
.	O
</s>
