<s>
Hoopla	B-Application
Software	I-Application
,	O
Inc	O
.	O
is	O
a	O
privately	O
held	O
SaaS	B-Architecture
company	O
founded	O
in	O
2010	O
,	O
headquartered	O
in	O
Silicon	O
Valley	O
,	O
San	O
Jose	O
,	O
California	O
.	O
</s>
<s>
The	O
company	O
is	O
backed	O
by	O
Trinity	O
Ventures	O
,	O
Safeguard	O
Scientifics	O
,	O
Illuminate	O
Ventures	O
and	O
Salesforce	B-Application
.	O
</s>
<s>
The	O
Hoopla	B-Application
software	I-Application
uses	O
gamification	O
technology	O
to	O
help	O
motivate	O
sales	O
teams	O
.	O
</s>
<s>
Michael	O
Smalls	O
,	O
the	O
founder	O
and	O
CEO	O
of	O
the	O
SaaS	B-Architecture
company	O
moved	O
headquarters	O
to	O
San	O
Jose	O
in	O
2012	O
.	O
</s>
<s>
The	O
total	O
funding	O
of	O
$10.8	O
was	O
received	O
from	O
Safeguard	O
Scientifics	O
,	O
Salesforce	B-Application
Ventures	O
,	O
Illuminates	O
Ventures	O
and	O
Trinity	O
Ventures	O
.	O
</s>
<s>
The	O
initial	O
product	O
launch	O
included	O
a	O
cloud-based	B-Architecture
application	O
which	O
integrates	O
the	O
Salesforce	B-Application
CRM	O
which	O
was	O
available	O
on	O
Hoopla	O
TV	O
.	O
</s>
