<s>
Highfive	B-Protocol
is	O
an	O
American	O
video	B-Application
conferencing	I-Application
company	O
which	O
combines	O
cloud-based	B-Architecture
software	O
with	O
its	O
proprietary	O
in-room	O
video	B-Application
conferencing	I-Application
hardware	O
.	O
</s>
<s>
In	O
2016	O
,	O
Fortune	O
named	O
Highfive	B-Protocol
on	O
its	O
list	O
of	O
the	O
"	O
10	O
Best	O
Small	O
Workplaces	O
in	O
Technology.	O
"	O
.	O
</s>
<s>
Highfive	B-Protocol
was	O
founded	O
in	O
2012	O
by	O
Shan	O
Sinha	O
and	O
Jeremy	O
Roy	O
.	O
</s>
<s>
Sinha	O
,	O
who	O
was	O
one	O
of	O
the	O
developers	O
of	O
Google	B-Application
Drive	I-Application
,	O
noticed	O
while	O
working	O
for	O
Google	O
that	O
there	O
was	O
a	O
very	O
high	O
demand	O
for	O
videoconferencing	B-Application
,	O
with	O
tens	O
of	O
thousands	O
of	O
video	B-Application
calls	I-Application
regularly	O
made	O
.	O
</s>
<s>
He	O
left	O
Google	O
to	O
found	O
Highfive	B-Protocol
,	O
believing	O
that	O
the	O
market	O
leader	O
,	O
Skype	B-Application
,	O
was	O
not	O
“	O
secure	O
or	O
robust	O
enough	O
for	O
business	O
needs.	O
”	O
Sinha	O
’s	O
vision	O
for	O
Highfive	B-Protocol
is	O
to	O
“	O
make	O
videoconferencing	B-Application
as	O
commonplace	O
as	O
e-mail	O
in	O
business.	O
”	O
After	O
it	O
was	O
established	O
,	O
the	O
company	O
worked	O
in	O
stealth	O
mode	O
as	O
Parlay	O
Labs	O
from	O
2012	O
until	O
Highfive	B-Protocol
’s	O
launch	O
in	O
October	O
,	O
2014	O
.	O
</s>
<s>
In	O
March	O
,	O
2015	O
Highfive	B-Protocol
announced	O
that	O
they	O
had	O
raised	O
over	O
$45	O
million	O
in	O
total	O
venture	O
capital	O
.	O
</s>
<s>
The	O
new	O
workforce	O
is	O
all	O
at	O
an	O
age	O
now	O
that	O
they	O
grew	O
up	O
with	O
video.	O
”	O
In	O
May	O
,	O
Highfive	B-Protocol
announced	O
that	O
they	O
had	O
incorporated	O
telephone	O
conferencing	O
service	O
Dolby	O
Voice	O
into	O
its	O
services	O
.	O
</s>
<s>
Highfive	B-Protocol
’s	O
software	O
is	O
cloud-based	B-Architecture
and	O
linked	O
to	O
its	O
in-room	O
video	B-Application
conferencing	I-Application
device	O
.	O
</s>
<s>
Bluetooth	B-Protocol
technology	I-Protocol
enables	O
calls	O
to	O
be	O
initiated	O
on	O
a	O
mobile	O
device	O
or	O
tablet	O
and	O
then	O
beamed	O
onto	O
a	O
large	O
TV	O
screen	O
,	O
which	O
the	O
Los	O
Angeles	O
Times	O
likened	O
to	O
“	O
an	O
Apple	O
TV	O
with	O
a	O
1080p	O
HD	O
camera	O
and	O
a	O
microphone	O
with	O
a	O
30-foot	O
range	O
attached.	O
”	O
‘’	O
Entrepreneur’’	O
wrote	O
of	O
the	O
product	O
:	O
“	O
Each	O
device	O
delivers	O
HD	O
video	O
and	O
high-fidelity	O
audio	O
.	O
</s>
<s>
Sinha	O
stated	O
in	O
a	O
March	O
,	O
2015	O
interview	O
with	O
Bloomberg	O
that	O
video	B-Application
conference	I-Application
equipment	O
market	O
leaders	O
such	O
as	O
Cisco	O
,	O
Polycom	O
and	O
Huawei	O
have	O
wealthier	O
,	O
IT	O
savvy	O
customers	O
who	O
are	O
the	O
"	O
only	O
ones	O
who	O
can	O
afford	O
the	O
complexity	O
and	O
the	O
cost	O
of	O
those	O
systems	O
,	O
which	O
are	O
entirely	O
too	O
hard	O
to	O
use.	O
”	O
He	O
argues	O
that	O
Highfive	B-Protocol
is	O
unique	O
because	O
it	O
offers	O
a	O
product	O
of	O
comparable	O
quality	O
and	O
better	O
functionality	O
,	O
available	O
for	O
businesses	O
of	O
all	O
sizes	O
,	O
in	O
any	O
room	O
,	O
at	O
1/20	O
of	O
the	O
cost	O
.	O
</s>
<s>
Philipp	O
Karcher	O
,	O
a	O
senior	O
analyst	O
with	O
Cambridge	O
,	O
Massachusetts	O
based	O
Forrester	O
Research	O
concurred	O
that	O
Highfive	B-Protocol
’s	O
strength	O
lies	O
in	O
it	O
accessibility	O
to	O
smaller	O
firms	O
and	O
its	O
relatively	O
lower	O
cost	O
.	O
</s>
<s>
A	O
Polycom-sponsored	O
study	O
conducted	O
by	O
Wainhouse	O
Research	O
found	O
that	O
Highfive	B-Protocol
was	O
"	O
going	O
after	O
a	O
market	O
of	O
about	O
30	O
million	O
to	O
50	O
million	O
meeting	O
rooms.	O
"	O
</s>
<s>
Known	O
clients	O
include	O
Mimeo.com,	O
Warby	O
Parker	O
,	O
Shutterfly	B-Algorithm
,	O
Evernote	B-Application
,	O
Patagonia	O
,	O
Slack	O
,	O
and	O
Zenefits	O
.	O
</s>
<s>
Fortune	O
states	O
that	O
in	O
June	O
,	O
2016	O
Highfive	B-Protocol
now	O
faces	O
competition	O
from	O
Logitech	O
,	O
Lifesize	O
,	O
Huawei	O
,	O
and	O
ZTE	O
in	O
targeting	O
smaller	O
firms	O
with	O
video	B-Application
conferencing	I-Application
services	O
.	O
</s>
<s>
Highfive	B-Protocol
has	O
become	O
known	O
for	O
its	O
surveys	O
into	O
workforce	O
habits	O
.	O
</s>
<s>
In	O
September	O
,	O
2015	O
Highfive	B-Protocol
commissioned	O
a	O
poll	O
,	O
in	O
which	O
they	O
surveyed	O
1200	O
office	O
employees	O
on	O
distractions	O
during	O
the	O
workday	O
.	O
</s>
<s>
In	O
June	O
,	O
2016	O
the	O
company	O
,	O
in	O
conjunction	O
with	O
Zogby	O
Analytics	O
,	O
conducted	O
a	O
video	B-Application
conferencing	I-Application
survey	O
which	O
found	O
that	O
nearly	O
half	O
of	O
the	O
800	O
respondents	O
found	O
video	B-Application
conferencing	I-Application
unsettling	O
due	O
to	O
being	O
conscious	O
of	O
their	O
appearance	O
on	O
camera	O
.	O
</s>
