<s>
High	B-Operating_System
Capacity	I-Operating_System
Color	I-Operating_System
Barcode	I-Operating_System
(	O
HCCB	B-Operating_System
)	O
is	O
a	O
technology	O
developed	O
by	O
Microsoft	O
for	O
encoding	O
data	O
in	O
a	O
2D	O
"	O
barcode	O
"	O
using	O
clusters	O
of	O
colored	O
triangles	O
instead	O
of	O
the	O
square	O
pixels	O
conventionally	O
associated	O
with	O
2D	O
barcodes	O
or	O
QR	O
codes	O
.	O
</s>
<s>
Data	O
density	O
is	O
increased	O
by	O
using	O
a	O
palette	O
of	O
4	O
or	O
8	O
colors	O
for	O
the	O
triangles	O
,	O
although	O
HCCB	B-Operating_System
also	O
permits	O
the	O
use	O
of	O
black	O
and	O
white	O
when	O
necessary	O
.	O
</s>
<s>
Quoted	O
by	O
BBC	O
News	O
in	O
2007	O
,	O
he	O
said	O
that	O
HCCB	B-Operating_System
was	O
not	O
intended	O
to	O
replace	O
conventional	O
barcodes	O
.	O
</s>
<s>
HCCB	B-Operating_System
uses	O
a	O
grid	O
of	O
colored	O
triangles	O
to	O
encode	O
data	O
.	O
</s>
<s>
HCCB	B-Operating_System
can	O
use	O
an	O
eight-	O
,	O
four-	O
,	O
or	O
two-color	O
(	O
black-and-white	O
)	O
palette	O
.	O
</s>
<s>
Microsoft	O
claims	O
that	O
laboratory	O
tests	O
using	O
standard	O
off-the-shelf	O
printers	O
and	O
scanners	O
have	O
yielded	O
readable	O
eight-color	O
HCCBs	B-Operating_System
equivalent	O
to	O
approximately	O
3,500	O
characters	O
per	O
square	O
inch	O
.	O
</s>
<s>
Microsoft	O
Tag	O
is	O
a	O
discontinued	O
but	O
still	O
available	O
implementation	O
of	O
High	B-Operating_System
Capacity	I-Operating_System
Color	I-Operating_System
Barcode	I-Operating_System
(	O
HCCB	B-Operating_System
)	O
using	O
4	O
colors	O
in	O
a	O
5	O
x	O
10	O
grid	O
.	O
</s>
<s>
A	O
Microsoft	O
Tag	O
is	O
essentially	O
a	O
machine	O
readable	O
web	O
link	O
,	O
analogous	O
to	O
a	O
URL	O
shortening	O
link	O
:	O
when	O
read	O
,	O
the	O
Tag	O
application	O
sends	O
the	O
HCCB	B-Operating_System
data	O
to	O
a	O
Microsoft	O
server	O
,	O
which	O
then	O
returns	O
the	O
publisher	O
's	O
intended	O
URL	O
.	O
</s>
<s>
The	O
Tag	O
reader	O
then	O
directs	O
the	O
user	O
's	O
mobile	B-Application
browser	I-Application
to	O
the	O
appropriate	O
website	O
.	O
</s>
<s>
Some	O
GPS-equipped	O
phones	O
can	O
,	O
at	O
the	O
user	O
's	O
option	O
,	O
send	O
coordinate	O
data	O
along	O
with	O
the	O
HCCB	B-Operating_System
data	O
,	O
allowing	O
location-specific	O
information	O
to	O
be	O
returned	O
(	O
e.g.	O
</s>
<s>
The	O
Microsoft	O
Tag	O
reader	O
is	O
compatible	O
with	O
Internet-capable	O
mobile	O
devices	O
,	O
including	O
many	O
based	O
on	O
the	O
Windows	O
Phone	O
7	O
,	O
Windows	B-Operating_System
Mobile	I-Operating_System
,	O
BlackBerry	B-Operating_System
,	O
Java	B-Device
,	O
Android	B-Application
,	O
Symbian	B-Language
S60	I-Language
,	O
iPhone	B-Device
and	O
Java	B-Language
ME	I-Language
platforms	O
.	O
</s>
