<s>
Hello	B-Application
Kitty	I-Application
Online	I-Application
was	O
a	O
free-to-play	O
massively	B-Protocol
multiplayer	I-Protocol
online	I-Protocol
role	I-Protocol
playing	I-Protocol
game	I-Protocol
active	O
from	O
2008	O
to	O
2017	O
,	O
developed	O
by	O
Sanrio	O
Digital	O
and	O
Typhoon	O
Games	O
.	O
</s>
<s>
The	O
game	O
is	O
tied	O
to	O
the	O
SanrioTown	B-Application
website	O
,	O
where	O
players	O
are	O
required	O
to	O
register	O
a	O
free	O
account	O
.	O
</s>
<s>
All	O
SanrioTown	B-Application
members	O
,	O
except	O
those	O
located	O
in	O
Europe	O
,	O
were	O
invited	O
to	O
participate	O
in	O
the	O
public	O
stress	O
test	O
.	O
</s>
<s>
Hello	B-Application
Kitty	I-Application
Online	I-Application
was	O
originally	O
published	O
by	O
Burda	O
:	O
in	O
Europe	O
,	O
with	O
the	O
game	O
commercially	O
launching	O
on	O
September	O
25	O
,	O
2009	O
.	O
</s>
<s>
GameMaxx	O
will	O
publish	O
Hello	B-Application
Kitty	I-Application
Online	I-Application
in	O
Brazil	O
.	O
</s>
<s>
In	O
the	O
majority	O
of	O
MMORPGs	B-Protocol
players	O
receive	O
experience	O
points	O
and	O
level	O
increments	O
by	O
defeating	O
opponents	O
and	O
completing	O
quests	O
;	O
this	O
is	O
not	O
the	O
case	O
in	O
HKO	O
,	O
where	O
players	O
level-up	O
primarily	O
through	O
resource	O
collection	O
and	O
item	O
crafting	O
.	O
</s>
<s>
Item	O
crafting	O
is	O
a	O
key	O
feature	O
of	O
Hello	B-Application
Kitty	I-Application
Online	I-Application
and	O
,	O
like	O
resource	O
collection	O
,	O
is	O
divided	O
into	O
four	O
skill	O
subtypes	O
:	O
Cooking	O
(	O
food	O
items	O
that	O
replenish	O
health	O
,	O
energy	O
or	O
both	O
)	O
;	O
Tools/Weapons	O
,	O
Clothes	O
(	O
like	O
weapons	O
,	O
clothes	O
need	O
to	O
be	O
created	O
by	O
the	O
players	O
themselves	O
but	O
can	O
be	O
traded	O
to	O
other	O
players	O
)	O
and	O
Furniture	O
.	O
</s>
<s>
Hello	B-Application
Kitty	I-Application
Online	I-Application
contains	O
no	O
direct	O
PvP	O
,	O
though	O
players	O
may	O
choose	O
to	O
compete	O
amongst	O
themselves	O
in	O
a	O
number	O
of	O
available	O
minigames	O
.	O
</s>
<s>
Minigames	O
available	O
in-game	O
and	O
in	O
SanrioTown	B-Application
web	O
site	O
member	O
's	O
area	O
provide	O
players	O
a	O
chance	O
to	O
compete	O
with	O
each	O
other	O
.	O
</s>
<s>
Players	O
can	O
view	O
other	O
players	O
 '	O
blogs	O
,	O
send	O
email	O
,	O
and	O
watch	O
uploaded	O
videos	O
from	O
in-game	O
or	O
on	O
the	O
SanrioTown	B-Application
web	O
site	O
.	O
</s>
<s>
The	O
design	O
of	O
Hello	B-Application
Kitty	I-Application
Online	I-Application
emphasizes	O
the	O
use	O
of	O
the	O
game	O
and	O
SanrioTown	B-Application
web	O
site	O
as	O
a	O
social	O
community	O
platform	O
.	O
</s>
<s>
A	O
number	O
of	O
social	O
features	O
found	O
on	O
SanrioTown	B-Application
were	O
integrated	O
directly	O
into	O
the	O
game	O
client	O
,	O
and	O
HKO	O
players	O
are	O
able	O
to	O
access	O
SanrioTown	B-Application
's	O
video	O
sharing	O
service	O
,	O
blogs	O
and	O
emails	O
with	O
a	O
hellokitty.com	O
address	O
.	O
</s>
<s>
The	O
official	O
HKO	O
website	O
includes	O
a	O
wiki	B-Protocol
,	O
nicknamed	O
Kittypedia	O
by	O
forum	O
users	O
,	O
which	O
players	O
can	O
edit	O
to	O
include	O
updated	O
information	O
about	O
the	O
game	O
.	O
</s>
<s>
The	O
wiki	B-Protocol
discusses	O
pets	O
,	O
items	O
,	O
NPCs	O
,	O
guilds	O
,	O
and	O
other	O
aspects	O
of	O
the	O
game	O
.	O
</s>
<s>
The	O
Item	O
Mall	O
was	O
located	O
both	O
on	O
the	O
SanrioTown	B-Application
website	O
and	O
the	O
game	O
.	O
</s>
<s>
Purchases	O
would	O
require	O
Sanrio	O
Loyalty	O
Points	O
(	O
which	O
are	O
gained	O
from	O
using	O
SanrioTown	B-Application
services	O
such	O
as	O
blogs	O
)	O
,	O
and	O
Sanrio	O
Cash	O
Points	O
(	O
which	O
are	O
purchased	O
using	O
real	O
money	O
)	O
.	O
</s>
<s>
Hello	B-Application
Kitty	I-Application
Online	I-Application
Closed	O
Beta	O
garnered	O
mixed	O
,	O
though	O
mostly	O
positive	O
,	O
reactions	O
from	O
the	O
media	O
and	O
players	O
.	O
</s>
<s>
With	O
the	O
SanrioTown	B-Application
blog	O
feature	O
,	O
gamers	O
were	O
able	O
to	O
share	O
their	O
experiences	O
while	O
playing	O
the	O
game	O
.	O
</s>
<s>
Hello	B-Application
Kitty	I-Application
Online	I-Application
's	O
Closed	O
Beta	O
was	O
praised	O
for	O
being	O
largely	O
free	O
of	O
bugs	O
;	O
the	O
help	O
and	O
support	O
provided	O
by	O
the	O
developers	O
was	O
praised	O
by	O
players	O
as	O
swift	O
and	O
earnest	O
,	O
and	O
it	O
was	O
considered	O
a	O
remarkable	O
achievement	O
by	O
one	O
reviewer	O
.	O
</s>
<s>
On	O
April	O
1	O
,	O
2008	O
,	O
the	B-Protocol
World	I-Protocol
of	I-Protocol
Warcraft	I-Protocol
news	O
and	O
strategy	O
web	O
site	O
WoW	B-Protocol
Insider	O
announced	O
that	O
it	O
would	O
no	O
longer	O
cover	O
World	B-Protocol
of	I-Protocol
Warcraft	I-Protocol
,	O
but	O
would	O
switch	O
to	O
Hello	B-Application
Kitty	I-Application
Online	I-Application
.	O
</s>
<s>
The	O
banner	O
that	O
originally	O
read	O
"	O
WoW	B-Protocol
Insider	O
"	O
was	O
replaced	O
with	O
one	O
that	O
read	O
"	O
HKO	O
Insider	O
"	O
,	O
with	O
images	O
of	O
Hello	O
Kitty	O
on	O
both	O
ends	O
.	O
</s>
<s>
WoW	B-Protocol
Insider	O
's	O
April	O
1	O
content	O
consisted	O
exclusively	O
of	O
satirical	O
articles	O
(	O
at	O
least	O
26	O
of	O
them	O
)	O
based	O
on	O
Hello	B-Application
Kitty	I-Application
Online	I-Application
.	O
</s>
<s>
In	O
the	O
28th	O
article	O
to	O
be	O
posted	O
to	O
the	O
web	O
site	O
,	O
an	O
announcement	O
was	O
made	O
that	O
the	O
site	O
would	O
revert	O
to	O
WoW	B-Protocol
Insider	O
.	O
</s>
<s>
On	O
April	O
1	O
,	O
2008	O
,	O
Sanrio	O
Digital	O
issued	O
an	O
April	O
Fools	O
 '	O
Day	O
announcement	O
revealing	O
the	O
first	O
Hello	B-Application
Kitty	I-Application
Online	I-Application
expansion	O
pack	O
,	O
entitled	O
"	O
Island	O
Adventure	O
"	O
,	O
was	O
scheduled	O
for	O
release	O
in	O
2009	O
.	O
</s>
<s>
The	O
news	O
was	O
posted	O
on	O
the	O
main	O
SanrioTown	B-Application
blog	O
as	O
well	O
as	O
the	O
official	O
HKO	O
blog	O
.	O
</s>
<s>
The	O
title	O
of	O
the	O
fictional	O
expansion	O
pack	O
is	O
a	O
reference	O
to	O
the	O
South	B-Application
Park	I-Application
episode	O
"	O
Make	B-Protocol
Love	I-Protocol
,	I-Protocol
Not	I-Protocol
Warcraft	I-Protocol
"	O
,	O
in	O
which	O
the	O
character	O
Butters	O
Stotch	O
states	O
that	O
he	O
prefers	O
"	O
Hello	B-Protocol
Kitty	I-Protocol
Island	I-Protocol
Adventure	I-Protocol
"	O
to	O
more	O
violent	O
and	O
competitive	O
games	O
such	O
as	O
World	B-Protocol
of	I-Protocol
Warcraft	I-Protocol
.	O
</s>
<s>
The	O
fake	O
news	O
was	O
used	O
as	O
material	O
for	O
a	O
humorous	O
article	O
on	O
WoW	B-Protocol
Insider	O
.	O
</s>
<s>
Hello	B-Application
Kitty	I-Application
Online	I-Application
was	O
awarded	O
a	O
Best	O
Digital	O
Entertainment	O
Award	O
for	O
the	O
2008	O
Hong	O
Kong	O
ICT	O
Awards	O
.	O
</s>
<s>
In	O
2015	O
,	O
the	O
HKO	O
database	O
from	O
the	O
SanrioTown	B-Application
website	O
was	O
leaked	O
online	O
,	O
exposing	O
the	O
private	O
information	O
from	O
3.3	O
million	O
accounts	O
,	O
including	O
first	O
and	O
last	O
names	O
,	O
birthdays	O
,	O
gender	O
,	O
country	O
of	O
origin	O
,	O
passwords	O
,	O
and	O
email	O
addresses	O
.	O
</s>
<s>
Sometime	O
after	O
,	O
the	O
original	O
site	O
,	O
hellokittyonline.com,	O
redirected	O
to	O
the	O
SanrioTown	B-Application
website	O
,	O
which	O
blocked	O
users	O
from	O
making	O
new	O
accounts	O
(	O
although	O
some	O
found	O
ways	O
around	O
it	O
)	O
.	O
</s>
