<s>
Victor	O
Hasselblad	B-Algorithm
AB	O
is	O
a	O
Swedish	O
manufacturer	O
of	O
medium	O
format	O
cameras	O
,	O
photographic	O
equipment	O
and	O
image	B-Application
scanners	I-Application
based	O
in	O
Gothenburg	O
,	O
Sweden	O
.	O
</s>
<s>
Perhaps	O
the	O
most	O
famous	O
use	O
of	O
the	O
Hasselblad	B-Algorithm
camera	O
was	O
during	O
the	O
Apollo	O
program	O
missions	O
when	O
the	O
first	O
humans	O
landed	O
on	O
the	O
Moon	O
.	O
</s>
<s>
Almost	O
all	O
of	O
the	O
still	O
photographs	O
taken	O
during	O
these	O
missions	O
used	O
modified	O
Hasselblad	B-Algorithm
cameras	O
.	O
</s>
<s>
In	O
2016	O
,	O
Hasselblad	B-Algorithm
introduced	O
the	O
world	O
's	O
first	O
digital	O
compact	O
mirrorless	B-Device
medium-format	O
camera	O
,	O
the	O
X1D-50c	O
,	O
changing	O
the	O
portability	O
of	O
medium-format	O
photography	O
.	O
</s>
<s>
Hasselblad	B-Algorithm
produces	O
about	O
10,000	O
cameras	O
a	O
year	O
from	O
a	O
small	O
three-storey	O
building	O
.	O
</s>
<s>
The	O
company	O
was	O
established	O
in	O
1841	O
in	O
Gothenburg	O
,	O
Sweden	O
,	O
by	O
Fritz	O
Wiktor	O
Hasselblad	B-Algorithm
,	O
as	O
a	O
trading	O
company	O
,	O
F	O
.	O
W	O
.	O
Hasselblad	B-Algorithm
and	O
Co	O
.	O
</s>
<s>
The	O
founder	O
's	O
son	O
,	O
Arvid	O
Viktor	O
Hasselblad	B-Algorithm
,	O
was	O
interested	O
in	O
photography	O
and	O
started	O
the	O
photographic	O
division	O
of	O
the	O
company	O
.	O
</s>
<s>
Hasselblad	B-Algorithm
's	O
corporate	O
website	O
quotes	O
him	O
as	O
saying	O
,	O
"	O
I	O
certainly	O
do	O
n't	O
think	O
that	O
we	O
will	O
earn	O
much	O
money	O
on	O
this	O
,	O
but	O
at	O
least	O
it	O
will	O
allow	O
us	O
to	O
take	O
pictures	O
for	O
free.	O
"	O
</s>
<s>
In	O
1877	O
,	O
Arvid	O
Hasselblad	B-Algorithm
commissioned	O
the	O
construction	O
of	O
Hasselblad	B-Algorithm
's	O
long-time	O
headquarters	O
building	O
,	O
in	O
use	O
until	O
2002	O
.	O
</s>
<s>
While	O
on	O
honeymoon	O
,	O
Arvid	O
Hasselblad	B-Algorithm
met	O
George	O
Eastman	O
,	O
founder	O
of	O
Eastman	O
Kodak	O
.	O
</s>
<s>
In	O
1888	O
,	O
Hasselblad	B-Algorithm
became	O
the	O
sole	O
Swedish	O
distributor	O
of	O
Eastman	O
's	O
products	O
.	O
</s>
<s>
Management	O
of	O
the	O
company	O
eventually	O
passed	O
to	O
Karl	O
Erik	O
Hasselblad	B-Algorithm
,	O
Arvid	O
's	O
son	O
(	O
grandson	O
of	O
founder	O
F	O
.	O
W	O
.	O
)	O
.	O
</s>
<s>
Karl	O
Erik	O
wanted	O
his	O
son	O
,	O
Victor	O
Hasselblad	B-Algorithm
,	O
to	O
have	O
a	O
wide	O
understanding	O
of	O
the	O
camera	O
business	O
,	O
and	O
sent	O
him	O
to	O
Dresden	O
,	O
Germany	O
,	O
then	O
the	O
world	O
center	O
of	O
the	O
optics	O
industry	O
,	O
at	O
age	O
18	O
(	O
c	O
.	O
1924	O
)	O
.	O
</s>
<s>
The	O
Swedish	O
government	O
realised	O
the	O
strategic	O
advantage	O
of	O
developing	O
an	O
aerial	O
camera	O
for	O
their	O
own	O
use	O
,	O
and	O
in	O
the	O
spring	O
of	O
1940	O
approached	O
Victor	O
Hasselblad	B-Algorithm
to	O
help	O
create	O
one	O
.	O
</s>
<s>
In	O
April	O
1940	O
,	O
Victor	O
Hasselblad	B-Algorithm
established	O
a	O
camera	O
workshop	O
in	O
Gothenburg	O
called	O
Ross	O
AB	O
in	O
a	O
shed	O
at	O
an	O
automobile	O
shop	O
,	O
working	O
in	O
the	O
evenings	O
in	O
cooperation	O
with	O
a	O
mechanic	O
from	O
the	O
shop	O
and	O
his	O
brother	O
,	O
and	O
began	O
designing	O
the	O
HK7	O
camera	O
.	O
</s>
<s>
Between	O
1941	O
and	O
1945	O
,	O
Hasselblad	B-Algorithm
delivered	O
342	O
cameras	O
to	O
the	O
Swedish	O
military	O
.	O
</s>
<s>
In	O
1942	O
,	O
Karl	O
Erik	O
Hasselblad	B-Algorithm
died	O
and	O
Victor	O
took	O
control	O
of	O
the	O
family	O
business	O
.	O
</s>
<s>
During	O
the	O
war	O
,	O
in	O
addition	O
to	O
the	O
military	O
cameras	O
,	O
Hasselblad	B-Algorithm
produced	O
watch	O
and	O
clock	O
parts	O
,	O
over	O
95,000	O
by	O
the	O
war	O
's	O
end	O
.	O
</s>
<s>
After	O
the	O
war	O
,	O
watch	O
and	O
clock	O
production	O
continued	O
,	O
and	O
other	O
machine	O
work	O
was	O
also	O
carried	O
out	O
,	O
including	O
producing	O
a	O
slide	B-Device
projector	I-Device
and	O
supplying	O
parts	O
for	O
Saab	O
automobiles	O
.	O
</s>
<s>
The	O
first	O
successful	O
commercial	O
camera	O
for	O
Hasselblad	B-Algorithm
,	O
was	O
the	O
Hasselblad	B-Algorithm
Universal	O
camera	O
,	O
which	O
was	O
made	O
by	O
Szilárd	O
Szabad	O
.	O
</s>
<s>
It	O
is	O
perhaps	O
the	O
most	O
important	O
Hasselblad	B-Algorithm
camera	O
made	O
,	O
as	O
it	O
was	O
what	O
got	O
Scandinavian	O
professionals	O
to	O
move	O
away	O
from	O
Kodak	O
and	O
Agfa	O
,	O
which	O
had	O
more	O
or	O
less	O
90%	O
of	O
the	O
professional	O
market	O
at	O
the	O
time	O
.	O
</s>
<s>
Victor	O
Hasselblad	B-Algorithm
's	O
real	O
ambition	O
was	O
to	O
make	O
high-quality	O
civilian	O
cameras	O
.	O
</s>
<s>
Hasselblad	B-Algorithm
took	O
their	O
two	O
products	O
to	O
the	O
1954	O
photokina	O
trade	O
show	O
in	O
Germany	O
,	O
and	O
word	O
began	O
to	O
spread	O
.	O
</s>
<s>
The	O
1000	O
F	O
was	O
replaced	O
by	O
the	O
500	O
C	O
.	O
The	O
landmark	O
500	O
C	O
design	O
formed	O
the	O
basis	O
for	O
Hasselblad	B-Algorithm
's	O
product	O
line	O
for	O
the	O
next	O
sixty	O
years	O
,	O
with	O
variants	O
being	O
produced	O
until	O
2013	O
.	O
</s>
<s>
It	O
was	O
not	O
until	O
1960	O
,	O
though	O
,	O
that	O
Hasselblad	B-Algorithm
's	O
cameras	O
became	O
profitable	O
;	O
prior	O
to	O
this	O
point	O
,	O
the	O
company	O
was	O
still	O
being	O
entirely	O
supported	O
by	O
sales	O
of	O
imported	O
photographic	O
supplies	O
,	O
including	O
their	O
distribution	O
of	O
Kodak	O
products	O
.	O
</s>
<s>
In	O
1962	O
,	O
NASA	O
began	O
to	O
use	O
Hasselblad	B-Algorithm
cameras	O
on	O
space	O
flights	O
,	O
and	O
to	O
request	O
design	O
modifications	O
.	O
</s>
<s>
While	O
Hasselblad	B-Algorithm
had	O
enjoyed	O
a	O
slowly	O
but	O
steadily	O
growing	O
reputation	O
among	O
professional	O
photographers	O
through	O
the	O
1950s	O
,	O
the	O
publicity	O
created	O
by	O
NASA	O
's	O
use	O
of	O
Hasselblad	B-Algorithm
products	O
dramatically	O
increased	O
name	O
recognition	O
for	O
the	O
brand	O
.	O
</s>
<s>
In	O
1966	O
,	O
with	O
the	O
increasing	O
success	O
of	O
the	O
camera	O
division	O
,	O
Hasselblad	B-Algorithm
exited	O
the	O
photographic	O
supply	O
and	O
retailing	O
industry	O
,	O
selling	O
Hasselblad	B-Algorithm
Fotografiska	O
AB	O
to	O
Kodak	O
.	O
</s>
<s>
In	O
1976	O
,	O
Victor	O
Hasselblad	B-Algorithm
sold	O
Hasselblad	B-Algorithm
AB	O
to	O
a	O
Swedish	O
investment	O
company	O
,	O
Säfveån	O
AB	O
.	O
</s>
<s>
When	O
he	O
died	O
in	O
1978	O
,	O
he	O
left	O
much	O
of	O
his	O
fortune	O
to	O
the	O
Hasselblad	B-Algorithm
Foundation	O
.	O
</s>
<s>
It	O
was	O
the	O
last	O
new	O
camera	O
produced	O
during	O
Victor	O
Hasselblad	B-Algorithm
's	O
lifetime	O
.	O
</s>
<s>
In	O
1984	O
,	O
Victor	O
Hasselblad	B-Algorithm
AB	O
went	O
public	O
,	O
with	O
42.5	O
%	O
of	O
the	O
company	O
being	O
sold	O
on	O
the	O
Swedish	O
stock	O
exchange	O
.	O
</s>
<s>
The	O
next	O
year	O
,	O
Swedish	O
corporation	O
Incentive	O
AB	O
bought	O
58.1	O
%	O
of	O
Hasselblad	B-Algorithm
,	O
and	O
in	O
1991	O
,	O
they	O
acquired	O
the	O
remainder	O
of	O
the	O
shares	O
,	O
taking	O
VHAB	O
back	O
to	O
being	O
a	O
private	O
corporation	O
.	O
</s>
<s>
In	O
1985	O
Hasselblad	B-Algorithm
established	O
the	O
subsidiary	O
,	O
Hasselblad	B-Algorithm
Electronic	O
Imaging	O
AB	O
,	O
to	O
focus	O
on	O
digital	O
imaging	O
and	O
transmission	O
systems	O
.	O
</s>
<s>
This	O
was	O
the	O
last	O
major	O
technical	O
development	O
in	O
the	O
course	O
of	O
the	O
classic	O
(	O
now	O
known	O
as	O
"	O
V-System	O
"	O
,	O
after	O
Victor	O
)	O
Hasselblad	B-Algorithm
camera	O
.	O
</s>
<s>
In	O
1996	O
,	O
Hasselblad	B-Algorithm
was	O
sold	O
,	O
with	O
the	O
new	O
owners	O
being	O
UBS	O
,	O
Cinven	O
,	O
and	O
the	O
Hasselblad	B-Algorithm
management	O
.	O
</s>
<s>
In	O
1998	O
,	O
Hasselblad	B-Algorithm
began	O
selling	O
the	O
XPan	O
,	O
a	O
camera	O
designed	O
and	O
made	O
in	O
Japan	O
by	O
Fujifilm	O
.	O
</s>
<s>
It	O
dropped	O
the	O
traditional	O
Hasselblad	B-Algorithm
square	O
negative	O
format	O
,	O
instead	O
using	O
cm	O
film	O
and	O
a	O
new	O
series	O
of	O
lenses	O
.	O
</s>
<s>
The	O
then	O
owners	O
had	O
no	O
confidence	O
in	O
Hasselblad	B-Algorithm
's	O
already	O
advanced	O
digital	O
project	O
returning	O
a	O
profit	O
,	O
and	O
,	O
seeing	O
the	O
relative	O
success	O
in	O
the	O
market	O
of	O
the	O
modern	O
(	O
i.e.	O
</s>
<s>
fully	O
automated	O
)	O
645	O
cameras	O
made	O
by	O
manufacturers	O
like	O
Pentax	B-Application
and	O
Mamiya	O
,	O
closed	O
down	O
Hasselblad	B-Algorithm
's	O
digital	O
department	O
and	O
directed	O
all	O
effort	O
towards	O
making	O
this	O
645	O
film	O
camera	O
.	O
</s>
<s>
The	O
H-System	O
is	O
largely	O
designed	O
and	O
manufactured	O
by	O
Hasselblad	B-Algorithm
,	O
with	O
Fuji	O
's	O
involvement	O
being	O
limited	O
to	O
finalizing	O
Hasselblad	B-Algorithm
's	O
lens	O
designs	O
and	O
producing	O
the	O
glass	O
for	O
the	O
lenses	O
and	O
viewfinders	O
.	O
</s>
<s>
In	O
January	O
2003	O
,	O
the	O
Shriro	O
Group	O
acquired	O
a	O
majority	O
shareholding	O
in	O
Hasselblad	B-Algorithm
.	O
</s>
<s>
The	O
group	O
had	O
been	O
the	O
distributors	O
for	O
Hasselblad	B-Algorithm
in	O
Japan	O
,	O
Hong	O
Kong	O
,	O
China	O
,	O
Taiwan	O
,	O
Singapore	O
,	O
and	O
Malaysia	O
for	O
over	O
45	O
years	O
.	O
</s>
<s>
The	O
following	O
year	O
,	O
in	O
August	O
2004	O
,	O
Shriro	O
Sweden	O
,	O
the	O
holding	O
company	O
of	O
Victor	O
Hasselblad	B-Algorithm
AB	O
,	O
and	O
Swedish	O
subsidiary	O
of	O
Shriro	O
Group	O
,	O
announced	O
the	O
acquisition	O
of	O
high-end	O
scanner	O
and	O
digital	O
cameraback	O
manufacturer	O
,	O
Imacon	O
(	O
established	O
in	O
1995	O
to	O
launch	O
the	O
Flextight	O
scanners	B-Application
)	O
.	O
</s>
<s>
The	O
intent	O
of	O
the	O
move	O
was	O
to	O
correct	O
the	O
mistake	O
the	O
previous	O
owners	O
made	O
when	O
they	O
thought	O
there	O
was	O
no	O
money	O
to	O
be	O
made	O
selling	O
digital	O
products	O
and	O
put	O
a	O
stop	O
to	O
Hasselblad	B-Algorithm
's	O
own	O
advanced	O
digital	O
project	O
,	O
and	O
to	O
renew	O
Hasselblad	B-Algorithm
's	O
ambitions	O
in	O
the	O
professional	O
digital	O
photographic	O
sector	O
.	O
</s>
<s>
Christian	O
Poulsen	O
,	O
chief	O
executive	O
of	O
Hasselblad	B-Algorithm
after	O
the	O
merger	O
(	O
previously	O
founder	O
and	O
CEO	O
of	O
Imacon	O
)	O
,	O
said	O
,	O
"	O
They	O
finally	O
realized	O
there	O
was	O
no	O
future	O
.	O
</s>
<s>
It	O
was	O
impossible	O
to	O
keep	O
Hasselblad	B-Algorithm
alive	O
without	O
digital	O
"	O
.	O
</s>
<s>
This	O
has	O
secured	O
their	O
market	O
position	O
,	O
with	O
nearly	O
all	O
of	O
their	O
previous	O
medium	O
format	O
camera	O
competition	O
going	O
through	O
sale	O
(	O
Mamiya	O
)	O
,	O
closure	O
(	O
Contax	O
,	O
Bronica	B-Algorithm
,	O
Exakta	O
66	O
,	O
Kiev	B-Algorithm
)	O
,	O
or	O
greatly	O
reduced	O
market	O
presence	O
(	O
Rollei	O
,	O
Pentax	B-Application
—	O
which	O
was	O
also	O
sold	O
to	O
Hoya	O
)	O
,	O
and	O
other	O
medium	O
format	O
digital	B-Algorithm
back	I-Algorithm
makers	O
being	O
faced	O
with	O
accordingly	O
restricted	O
markets	O
.	O
</s>
<s>
Despite	O
this	O
Hasselblad	B-Algorithm
has	O
struggled	O
to	O
turn	O
a	O
profit	O
relative	O
to	O
the	O
market	O
share	O
leader	O
Phase	O
One	O
.	O
</s>
<s>
On	O
30	O
June	O
2011	O
,	O
German	O
private	O
equity	O
firm	O
Ventizz	O
announced	O
it	O
had	O
acquired	O
a	O
100%	O
stake	O
in	O
Hasselblad	B-Algorithm
.	O
</s>
<s>
In	O
late	O
2015	O
,	O
Chinese	O
aerial	O
photography	O
and	O
drone	O
manufacturer	O
DJI	B-Device
acquired	O
a	O
minority	O
interest	O
in	O
Hasselblad	B-Algorithm
.	O
</s>
<s>
In	O
early	O
January	O
2017	O
DJI	B-Device
acquired	O
the	O
majority	O
stake	O
.	O
</s>
<s>
In	O
July	O
2018	O
,	O
DJI	B-Device
's	O
Mavic	O
2	O
PRO	O
drone	O
was	O
advertised	O
by	O
UK	O
based	O
retail	O
shopping	O
company	O
Argos	O
.	O
</s>
<s>
This	O
drone	O
was	O
the	O
first	O
to	O
carry	O
a	O
camera	O
featuring	O
the	O
Hasselblad	B-Algorithm
branding	O
.	O
</s>
<s>
Several	O
different	O
models	O
of	O
Hasselblad	B-Algorithm
cameras	O
were	O
taken	O
into	O
space	O
,	O
all	O
specially	O
modified	O
for	O
the	O
task	O
.	O
</s>
<s>
The	O
Hasselblad	B-Algorithm
cameras	O
were	O
selected	O
by	O
NASA	O
because	O
of	O
their	O
interchangeable	O
lenses	O
and	O
magazines	O
.	O
</s>
<s>
Modifications	O
by	O
NASA	O
technicians	O
were	O
further	O
refined	O
and	O
incorporated	O
into	O
new	O
models	O
by	O
Hasselblad	B-Algorithm
.	O
</s>
<s>
The	O
first	O
modified	O
(	O
in	O
fact	O
simplified	O
)	O
Hasselblad	B-Algorithm
500	O
C	O
cameras	O
were	O
used	O
on	O
the	O
last	O
two	O
Project	O
Mercury	O
missions	O
in	O
1962	O
and	O
1963	O
.	O
</s>
<s>
A	O
heavily	O
modified	O
500	O
EL	O
,	O
the	O
so-called	O
Hasselblad	B-Algorithm
Electric	O
Camera	O
(	O
HEC	O
)	O
was	O
used	O
from	O
Apollo	O
8	O
on	O
board	O
the	O
spacecraft	O
.	O
</s>
<s>
An	O
even	O
more	O
extensively	O
modified	O
Hasselblad	B-Algorithm
EL	O
data	O
camera	O
(	O
HDC	O
)	O
,	O
equipped	O
with	O
a	O
special	O
Zeiss	O
5.6/60mm	O
Biogon	O
lens	O
and	O
film	O
magazines	O
for	O
150	O
–	O
200	O
exposures	O
,	O
was	O
used	O
on	O
the	O
Moon	O
surface	O
on	O
the	O
Apollo	O
11	O
mission	O
.	O
</s>
<s>
This	O
command	O
module	O
camera	O
,	O
carried	O
on	O
Apollo	O
11	O
,	O
was	O
a	O
simplified	O
version	O
of	O
the	O
commercial	O
Hasselblad	B-Algorithm
500	O
EL	O
motorized	O
film	O
advance	O
camera	O
.	O
</s>
<s>
All	O
subsequent	O
NASA	O
missions	O
also	O
had	O
Hasselblad	B-Algorithm
cameras	O
on	O
board	O
.	O
</s>
<s>
There	O
are	O
11	O
Hasselblad	B-Algorithm
cameras	O
currently	O
sitting	O
on	O
the	O
lunar	O
surface	O
,	O
where	O
only	O
the	O
film	O
magazines	O
were	O
brought	O
back	O
to	O
Earth	O
.	O
</s>
<s>
The	O
SKa4	O
has	O
interchangeable	O
film	O
magazines	O
,	O
a	O
key	O
feature	O
of	O
later	O
Hasselblad	B-Algorithm
cameras	O
.	O
</s>
<s>
Hasselblad	B-Algorithm
's	O
first	O
civilian	O
camera	O
was	O
launched	O
in	O
1948	O
.	O
</s>
<s>
Born	O
from	O
the	O
idea	O
of	O
Victor	O
Hasselblad	B-Algorithm
to	O
create	O
the	O
"	O
ideal	O
camera	O
"	O
,	O
it	O
was	O
a	O
6	O
×	O
6cm	O
format	O
focal-plane	O
shutter	O
SLR	O
camera	O
that	O
was	O
six	O
inches	O
long	O
.	O
</s>
<s>
First	O
simply	O
known	O
as	O
the	O
"	O
Hasselblad	B-Algorithm
Camera	O
"	O
it	O
was	O
later	O
named	O
"	O
1600F	O
"	O
after	O
its	O
highest	O
shutter	O
speed	O
of	O
1/1600	O
s	O
and	O
"	O
F	O
"	O
for	O
"	O
focal	O
plane	O
"	O
.	O
</s>
<s>
Hasselblad	B-Algorithm
1000F	I-Algorithm
and	O
especially	O
1600F	O
cameras	O
are	O
very	O
rare	O
on	O
the	O
secondhand	O
market	O
and	O
usually	O
not	O
in	O
working	O
condition	O
because	O
of	O
age	O
,	O
neglect	O
,	O
and	O
a	O
lack	O
of	O
spare	O
parts	O
and	O
qualified	O
repairmen	O
.	O
</s>
<s>
The	O
name	O
"	O
V	O
System	O
"	O
was	O
not	O
created	O
until	O
the	O
development	O
of	O
the	O
"	O
H	O
System	O
"	O
;	O
with	O
a	O
new	O
system	O
premiering	O
,	O
Hasselblad	B-Algorithm
needed	O
a	O
designation	O
to	O
differentiate	O
the	O
older	O
product	O
line	O
.	O
</s>
<s>
The	O
Hasselblad	B-Algorithm
V-System	O
evolved	O
out	O
of	O
Victor	O
Hasselblad	B-Algorithm
's	O
desire	O
to	O
develop	O
a	O
small	O
camera	O
with	O
fast	O
lenses	O
and	O
shutters	O
,	O
that	O
was	O
as	O
easily	O
hand-holdable	O
as	O
a	O
Leica	O
,	O
but	O
with	O
a	O
larger	O
film	O
format	O
.	O
</s>
<s>
The	O
Rolleiflex	B-Algorithm
's	O
format	O
was	O
deemed	O
ideal	O
:	O
large	O
enough	O
to	O
provide	O
high	O
image	O
quality	O
,	O
but	O
small	O
enough	O
to	O
fit	O
inside	O
a	O
compact	O
camera	O
.	O
</s>
<s>
The	O
Rolleiflex	B-Algorithm
's	O
leaf	O
shutter	O
lacked	O
the	O
fast	O
shutter	O
speeds	O
focal	O
plane	O
shutters	O
could	O
provide	O
,	O
and	O
neither	O
Leica	O
rangefinder	O
nor	O
Rolleiflex	B-Algorithm
TLR	O
provided	O
the(TTL )	O
through	O
the	O
(	O
taking	O
)	O
lens	O
viewing	O
that	O
the	O
slow	O
to	O
use	O
,	O
big	O
Graflex	O
SLR	O
provided	O
.	O
</s>
<s>
Apart	O
from	O
the	O
housing	O
that	O
incorporates	O
the	O
motor	O
drive	O
and	O
the	O
NiCd	O
batteries	O
,	O
this	O
camera	O
is	O
similar	O
in	O
appearance	O
and	O
operation	O
to	O
the	O
Hasselblad	B-Algorithm
500	O
C	O
and	O
uses	O
the	O
same	O
magazines	O
,	O
lenses	O
and	O
viewfinders	O
.	O
</s>
<s>
Throughout	O
the	O
life	O
of	O
the	O
V	O
Series	O
,	O
Hasselblad	B-Algorithm
incrementally	O
updated	O
the	O
cameras	O
.	O
</s>
<s>
The	O
503CWD	O
was	O
the	O
very	O
last	O
iteration	O
of	O
the	O
V-series	O
line	O
and	O
was	O
a	O
limited	O
edition	O
variant	O
produced	O
in	O
2006	O
to	O
commemorate	O
the	O
centenary	O
of	O
the	O
birth	O
of	O
Victor	O
Hasselblad	B-Algorithm
(	O
born	O
1906	O
)	O
.	O
</s>
<s>
The	O
503CWD	O
was	O
supplied	O
with	O
a	O
match-numbered	O
CFV-16	O
digital	B-Algorithm
back	I-Algorithm
.	O
</s>
<s>
In	O
1968	O
it	O
was	O
used	O
by	O
astronaut	O
William	O
Anders	O
to	O
take	O
the	O
image	O
known	O
as	O
Earthrise	B-Application
.	O
</s>
<s>
As	O
an	O
outgrowth	O
of	O
the	O
experience	O
with	O
NASA	O
cameras	O
,	O
a	O
photogrammetric	O
version	O
of	O
the	O
Hasselblad	B-Algorithm
500	O
EL/M	O
,	O
the	O
Hasselblad	B-Algorithm
MK	O
70	O
,	O
was	O
constructed	O
with	O
specially	O
calibrated	O
components	O
.	O
</s>
<s>
The	O
dual-format	O
XPan	O
and	O
XPan	O
II	O
were	O
Hasselblad	B-Algorithm
's	O
first	O
cameras	O
to	O
use	O
35mm	O
film	O
.	O
</s>
<s>
Hasselblad	B-Algorithm
launched	O
the	O
H	O
System	O
at	O
photokina	O
in	O
September	O
2002	O
.	O
</s>
<s>
The	O
H1	O
departed	O
from	O
previous	O
Hasselblad	B-Algorithm
cameras	O
in	O
several	O
respects	O
.	O
</s>
<s>
Hasselblad	B-Algorithm
moved	O
away	O
from	O
the	O
traditional	O
format	O
to	O
cm	O
,	O
and	O
included	O
autofocus	O
lenses	O
.	O
</s>
<s>
The	O
camera	O
used	O
Fujinon	O
manufactured	O
lenses	O
and	O
prisms	O
,	O
thus	O
departing	O
from	O
Hasselblad	B-Algorithm
's	O
long	O
association	O
with	O
Carl	O
Zeiss	O
when	O
it	O
comes	O
to	O
lens	O
manufacturing	O
.	O
</s>
<s>
The	O
shutter	O
in	O
the	O
lenses	O
was	O
still	O
manufactured	O
by	O
Hasselblad	B-Algorithm
as	O
well	O
as	O
the	O
body	O
.	O
</s>
<s>
Hasselblad	B-Algorithm
initially	O
invited	O
both	O
PhaseOne	O
and	O
Kodak	O
to	O
develop	O
digital	B-Algorithm
backs	I-Algorithm
for	O
the	O
H-System	O
.	O
</s>
<s>
Identical	O
to	O
the	O
H1	O
,	O
but	O
sold	O
bundled	O
with	O
a	O
Hasselblad-branded	O
Imacon	O
22Mp	O
iXpress	O
back	O
which	O
coupled	O
with	O
a	O
40GB	O
Image	O
Bank	O
allowed	O
shooting	O
of	O
up	O
to	O
850	O
images	O
in	O
one	O
session	O
.	O
</s>
<s>
The	O
camera	O
could	O
only	O
be	O
used	O
with	O
the	O
included	O
digital	B-Algorithm
back	I-Algorithm
.	O
</s>
<s>
This	O
was	O
Hasselblad	B-Algorithm
's	O
first	O
integrated	O
DSLR	B-Device
.	O
</s>
<s>
Hasselblad	B-Algorithm
has	O
built	O
into	O
the	O
H2	O
cross-platform	O
camera	O
a	O
new	O
single-battery	O
operation	O
of	O
the	O
camera	O
with	O
the	O
new	O
Ixpress	O
CFH	O
digital	B-Algorithm
back	I-Algorithm
,	O
offering	O
one	O
on/off	O
switch	O
and	O
one	O
operating	B-General_Concept
system	I-General_Concept
,	O
facilitating	O
streamlined	O
,	O
integrated	O
operation	O
.	O
</s>
<s>
With	O
existing	O
digital	B-Algorithm
backs	I-Algorithm
already	O
in	O
the	O
market	O
,	O
the	O
H2	O
delivers	O
the	O
exact	O
functionality	O
of	O
the	O
H1	O
.	O
</s>
<s>
2nd	O
generation	O
integrated	O
DSLR	B-Device
.	O
</s>
<s>
First	O
Hasselblad	B-Algorithm
camera	O
to	O
shoot	O
to	O
new	O
Raw	B-Application
format	I-Application
called	O
the	O
3FR	O
.	O
</s>
<s>
Can	O
utilize	O
a	O
CF	B-Device
card	I-Device
.	O
</s>
<s>
A	O
new	O
lithium	O
ion	O
1,850	O
mAh	O
battery	O
was	O
introduced	O
that	O
would	O
power	O
both	O
the	O
H2D	O
body	O
and	O
digital	B-Algorithm
back	I-Algorithm
.	O
</s>
<s>
The	O
H2F	O
can	O
be	O
used	O
either	O
as	O
a	O
film	O
camera	O
or	O
as	O
a	O
digital	O
camera	O
when	O
mated	O
with	O
a	O
Hasselblad	B-Algorithm
CF31	O
,	O
CF22	O
,	O
CF22	O
MS	O
,	O
CF39	O
,	O
or	O
CF39	O
MS	O
back	O
.	O
</s>
<s>
It	O
is	O
completely	O
identical	O
to	O
the	O
H2	O
,	O
but	O
this	O
camera	O
was	O
created	O
to	O
"	O
lock	O
out	O
"	O
other	O
digital	B-Algorithm
back	I-Algorithm
providers	O
from	O
the	O
H-series	O
platform	O
.	O
</s>
<s>
3rd	O
generation	O
integrated	O
DSLR	B-Device
.	O
</s>
<s>
Hasselblad	B-Algorithm
's	O
official	O
position	O
on	O
the	O
move	O
was	O
:	O
</s>
<s>
"	O
In	O
truth	O
,	O
[	O
the	O
H1 ]	O
was	O
a	O
great	O
film	O
camera	O
to	O
which	O
a	O
digital	B-Algorithm
back	I-Algorithm
could	O
be	O
fitted	O
,	O
and	O
...	O
Hasselblad	B-Algorithm
started	O
to	O
look	O
at	O
ways	O
that	O
image	O
quality	O
and	O
functionality	O
could	O
be	O
enhanced	O
even	O
more	O
through	O
better	O
integration	O
...	O
The	O
H2	O
camera	O
has	O
not	O
,	O
in	O
any	O
way	O
,	O
been	O
diminished	O
by	O
Hasselblad	B-Algorithm
's	O
separate	O
development	O
of	O
functions	O
specifically	O
for	O
the	O
integrated	O
H3D	O
.	O
</s>
<s>
However	O
,	O
lacking	O
the	O
necessary	O
integration	O
of	O
the	O
new	O
camera	O
engine	O
and	O
Hasselblad	B-Algorithm
Flexcolor	O
software	O
,	O
these	O
functions	O
cannot	O
work	O
on	O
the	O
H2.	O
"	O
</s>
<s>
4th	O
generation	O
integrated	O
DSLR	B-Device
.	O
</s>
<s>
Introduced	O
in	O
2007	O
,	O
the	O
H3DII	O
systems	O
have	O
a	O
higher	O
level	O
of	O
integration	O
between	O
the	O
camera	O
and	O
the	O
image	B-Algorithm
sensor	I-Algorithm
than	O
stand-alone	O
digital	B-Algorithm
camera	I-Algorithm
backs	I-Algorithm
,	O
but	O
a	O
disadvantage	O
is	O
that	O
film	O
backs	O
are	O
not	O
usable	O
in	O
the	O
H3DII	O
.	O
</s>
<s>
5th	O
generation	O
integrated	O
DSLR	B-Device
.	O
</s>
<s>
On	O
October	O
27	O
,	O
2011	O
,	O
Hasselblad	B-Algorithm
introduced	O
the	O
H4X	O
as	O
a	O
replacement	O
H1	O
,	O
H2	O
and	O
H2F	O
.	O
</s>
<s>
6th	O
generation	O
integrated	O
DSLR	B-Device
.	O
</s>
<s>
On	O
September	O
9	O
,	O
2014	O
,	O
Hasselblad	B-Algorithm
introduced	O
the	O
H5X	O
as	O
a	O
replacement	O
H1	O
,	O
H2	O
,	O
H2F	O
and	O
H4X	O
.	O
</s>
<s>
On	O
September	O
16	O
,	O
2014	O
,	O
Hasselblad	B-Algorithm
introduced	O
the	O
H5D-50C	O
WiFi	O
.	O
</s>
<s>
In	O
April	O
2016	O
,	O
Hasselblad	B-Algorithm
introduced	O
the	O
H6D	O
product	O
line	O
.	O
</s>
<s>
The	O
X	O
System	O
is	O
a	O
new	O
line	O
of	O
relatively	O
small	O
mirrorless	B-Device
cameras	I-Device
built	O
around	O
a	O
43.8	O
by	O
32.9mm	O
medium	O
format	O
sensor	O
.	O
</s>
<s>
Along	O
with	O
the	O
cameras	O
,	O
Hasselblad	B-Algorithm
released	O
a	O
new	O
"	O
XCD	O
"	O
lens	O
mount	O
which	O
is	O
specifically	O
designed	O
for	O
a	O
smaller	O
flange	O
distance	O
compared	O
to	O
the	O
larger	O
"	O
HCD	O
"	O
lens	O
mount	O
.	O
</s>
<s>
there	O
are	O
eight	O
lenses	O
available	O
ranging	O
from	O
a	O
21mm	O
focal	B-Algorithm
length	I-Algorithm
wide	O
angle	O
lens	O
to	O
a	O
135mm	O
focal	B-Algorithm
length	I-Algorithm
short	O
telephoto	O
lens	O
.	O
</s>
<s>
Hasselblad	B-Algorithm
also	O
announced	O
a	O
zoom	O
lens	O
with	O
an	O
focal	B-Algorithm
length	I-Algorithm
range	O
of	O
35	O
to	O
75mm	O
.	O
</s>
<s>
In	O
June	O
2016	O
,	O
Hasselblad	B-Algorithm
announced	O
the	O
X1D-50c	O
,	O
the	O
first	O
of	O
a	O
new	O
line	O
of	O
medium	O
format	O
mirrorless	B-Device
cameras	I-Device
.	O
</s>
<s>
The	O
X1D	O
is	O
comparable	O
in	O
size	O
to	O
current	O
full-frame	B-Algorithm
digital	I-Algorithm
SLRs	I-Algorithm
,	O
but	O
is	O
equipped	O
with	O
a	O
43.8	O
x	O
32.9mm	O
CMOS	O
sensor	O
.	O
</s>
<s>
Hasselblad	B-Algorithm
announced	O
the	O
X1D	O
II	O
50c	O
in	O
June	O
2019	O
,	O
an	O
upgraded	O
variant	O
of	O
the	O
original	O
camera	O
with	O
the	O
exact	O
same	O
sensor	O
but	O
faster	O
electronics	O
and	O
a	O
lower	O
price	O
point	O
.	O
</s>
<s>
Hasselblad	B-Algorithm
launches	O
the	O
100	O
megapixel	O
X2D	O
100C	O
in	O
September	O
2022	O
,	O
with	O
better	O
AF	O
,	O
IBIS	O
,	O
a	O
revised	O
design	O
and	O
three	O
new	O
X	O
system	O
lenses	O
.	O
</s>
<s>
When	O
Hasselblad	B-Algorithm
merged	O
with	O
Imacon	O
in	O
2004	O
,	O
it	O
acquired	O
Imacon	O
's	O
existing	O
range	O
of	O
Flextight	O
scanners	B-Application
.	O
</s>
<s>
In	O
2006	O
,	O
Hasselblad	B-Algorithm
launched	O
two	O
additional	O
Flextight	O
models	O
,	O
the	O
X1	O
and	O
the	O
X5	O
.	O
</s>
<s>
Hasselblad	B-Algorithm
also	O
produces	O
its	O
own	O
advanced	O
image	O
processing	O
software	O
called	O
Phocus	O
.	O
</s>
<s>
The	O
latest	O
version	O
of	O
Phocus	O
is	O
available	O
on	O
Microsoft	B-Application
Windows	I-Application
and	O
Mac	B-Operating_System
OS	I-Operating_System
X	I-Operating_System
,	O
and	O
by	O
taking	O
advantage	O
of	O
the	O
operating	B-General_Concept
system	I-General_Concept
's	O
raw	B-Application
image	I-Application
format	I-Application
library	O
,	O
the	O
Mac	B-Operating_System
OS	I-Operating_System
X	I-Operating_System
version	O
of	O
Phocus	O
supports	O
raw	B-Application
image	I-Application
formats	I-Application
from	O
other	O
DSLR	B-Device
manufacturers	O
.	O
</s>
<s>
Phocus	O
is	O
available	O
as	O
a	O
free	O
download	O
from	O
the	O
Hasselblad	B-Algorithm
homepage	O
.	O
</s>
<s>
In	O
2010	O
,	O
Hasselblad	B-Algorithm
announced	O
that	O
future	O
Windows	O
versions	O
of	O
Phocus	O
will	O
not	O
provide	O
raw	B-Application
file	I-Application
support	O
for	O
3rd-party	O
cameras	O
.	O
</s>
<s>
In	O
June	O
2019	O
,	O
Hasselblad	B-Algorithm
announced	O
the	O
new	O
Phocus	O
Mobile	O
2	O
,	O
enabling	O
a	O
more	O
portable	O
workflow	O
via	O
USB-C	O
and	O
Wi-Fi	O
connection	O
for	O
the	O
traveling	O
photographer	O
.	O
</s>
<s>
With	O
Phocus	O
Mobile	O
2	O
,	O
users	O
can	O
import	O
,	O
edit	O
and	O
rate	O
RAW	B-Application
images	I-Application
and	O
import	O
and	O
rate	O
full	O
quality	O
JPEG	O
images	O
directly	O
on	O
their	O
iPad	O
Pro	O
or	O
iPad	O
Air	O
2019	O
model	O
.	O
</s>
<s>
In	O
2012	O
Hasselblad	B-Algorithm
began	O
marketing	O
redesigned	O
versions	O
of	O
Sony	O
digital	O
cameras	O
.	O
</s>
<s>
At	O
the	O
2012	O
photokina	O
trade	O
show	O
in	O
Germany	O
,	O
Hasselblad	B-Algorithm
announced	O
it	O
would	O
release	O
a	O
new	O
mirrorless	B-Device
interchangeable-lens	I-Device
camera	I-Device
(	O
MILC	B-Device
)	O
using	O
the	O
Sony	B-Algorithm
E-mount	I-Algorithm
.	O
</s>
<s>
The	O
camera	O
,	O
called	O
the	O
Lunar	O
,	O
is	O
based	O
on	O
the	O
Sony	B-Device
NEX-7	I-Device
,	O
including	O
its	O
24.3	O
MP	O
APS-C	B-Algorithm
sensor	O
,	O
processing	O
engine	O
and	O
user	O
interface	O
.	O
</s>
<s>
On	O
23	O
July	O
2013	O
Hasselblad	B-Algorithm
announced	O
the	O
Stellar	O
,	O
a	O
"	O
luxury	O
"	O
compact	O
digital	O
camera	O
based	O
on	O
the	O
Sony	O
Cyber-shot	O
DSC-RX100	O
.	O
</s>
<s>
On	O
3	O
February	O
2014	O
,	O
Hasselblad	B-Algorithm
introduced	O
a	O
restyled	O
Sony	B-Algorithm
α99	I-Algorithm
as	O
the	O
Hasselblad	B-Algorithm
HV	O
.	O
</s>
<s>
On	O
26	O
November	O
2014	O
,	O
Hasselblad	B-Algorithm
announced	O
the	O
Stellar	O
II	O
based	O
on	O
the	O
DSC-RX100M2	O
.	O
</s>
<s>
No	O
further	O
rebranded	O
Sony	O
products	O
have	O
been	O
released	O
by	O
Hasselblad	B-Algorithm
.	O
</s>
<s>
Unlike	O
Leica	O
in	O
a	O
similar	O
partnership	O
with	O
Panasonic	O
,	O
Hasselblad	B-Algorithm
did	O
not	O
make	O
claims	O
of	O
reprogrammed	O
image	O
processing	O
.	O
</s>
<s>
On	O
8	O
March	O
2021	O
,	O
OnePlus	O
announced	O
a	O
$150	O
million	O
deal	O
with	O
Hasselblad	B-Algorithm
to	O
develop	O
camera	O
technology	O
for	O
OnePlus	O
.	O
</s>
<s>
The	O
OnePlus	B-Application
9	I-Application
series	O
are	O
the	O
first	O
smartphones	B-Application
that	O
included	O
improved	O
cameras	O
made	O
in	O
partnership	O
with	O
Hasselblad	B-Algorithm
.	O
</s>
<s>
In	O
February	O
2022	O
,	O
OPPO	O
announced	O
a	O
three-year	O
partnership	O
with	O
Hasselblad	B-Algorithm
,	O
to	O
co-develop	O
industry-leading	O
camera	O
technologies	O
for	O
OPPO	O
's	O
flagship	O
Find	O
X	O
series	O
.	O
</s>
<s>
Oppo	B-Application
Find	I-Application
X5	I-Application
uses	O
Hasselblad	B-Algorithm
technology	O
for	O
the	O
first	O
time	O
on	O
an	O
Oppo	O
phone	O
.	O
</s>
<s>
Hasselblad	B-Algorithm
published	O
the	O
Hasselblad	B-Algorithm
Forum	O
until	O
2007	O
,	O
and	O
it	O
was	O
replaced	O
by	O
the	O
new	O
large-format	O
journal	O
,	O
Victor	O
.	O
</s>
<s>
Victor	O
is	O
available	O
online	O
as	O
PDF	B-Application
,	O
but	O
registration	O
is	O
required	O
.	O
</s>
