<s>
Hallmark	B-Application
Movies	I-Application
Now	I-Application
(	O
formerly	O
called	O
Feeln	B-Application
and	O
originally	O
SpiritClips	O
)	O
is	O
an	O
on-demand	O
streaming	B-Application
video	I-Application
service	O
that	O
offers	O
family-friendly	O
movies	O
,	O
documentaries	O
and	O
short	O
films	O
.	O
</s>
<s>
Hallmark	B-Application
Movies	I-Application
Now	I-Application
is	O
owned	O
by	O
Hallmark	O
Cards	O
and	O
based	O
out	O
of	O
Los	O
Angeles	O
.	O
</s>
<s>
Hallmark	B-Application
Movies	I-Application
Now	I-Application
was	O
founded	O
in	O
2007	O
as	O
SpiritClips	O
.	O
</s>
<s>
In	O
September	O
2014	O
,	O
the	O
company	O
was	O
rebranded	O
as	O
Feeln	B-Application
.	O
</s>
<s>
On	O
October	O
3	O
,	O
2017	O
,	O
the	O
service	O
was	O
relaunched	O
as	O
Hallmark	B-Application
Movies	I-Application
Now	I-Application
.	O
</s>
<s>
Hallmark	B-Application
Movies	I-Application
Now	I-Application
is	O
an	O
on-demand	B-Application
video	I-Application
streaming	O
service	O
similar	O
to	O
Netflix	O
that	O
provides	O
movies	O
,	O
documentaries	O
,	O
and	O
short	O
films	O
that	O
are	O
suitable	O
for	O
all	O
audiences	O
,	O
specifically	O
families	O
.	O
</s>
<s>
Hallmark	B-Application
Movies	I-Application
Now	I-Application
also	O
edits	O
films	O
that	O
do	O
not	O
have	O
content	O
suitable	O
for	O
all	O
ages	O
to	O
have	O
a	O
PG	O
rating	O
,	O
similar	O
to	O
how	O
films	O
are	O
edited	O
to	O
be	O
shown	O
on	O
cable	O
TV	O
.	O
</s>
<s>
Hallmark	B-Application
Movies	I-Application
Now	I-Application
's	O
programming	O
consists	O
of	O
800	O
and	O
1,000	O
hours	O
not	O
on	O
the	O
linear	O
Hallmark	O
channels	O
.	O
</s>
