<s>
hCentive	B-General_Concept
,	O
Inc.	O
,	O
is	O
Virginia	O
based	O
(	O
Reston	O
,	O
Virginia	O
)	O
software	O
development	O
company	O
specializing	O
in	O
cloud-based	B-Architecture
products	O
for	O
health	O
insurers	O
and	O
state	O
health	O
agencies	O
.	O
</s>
<s>
hCentive	B-General_Concept
is	O
a	O
pioneer	O
in	O
building	O
a	O
health	O
insurance	O
exchange	O
solution	O
from	O
the	O
ground-up	O
post	O
the	O
Affordable	O
Care	O
Act	O
(	O
ACA	O
)	O
.	O
</s>
<s>
hCentive	B-General_Concept
is	O
involved	O
in	O
the	O
development	O
of	O
state	O
and	O
private	O
health	O
insurance	O
marketplaces	O
,	O
namely	O
exchanges	O
,	O
for	O
state	O
organizations	O
,	O
health	O
insurance	O
providers	O
,	O
companies	O
,	O
and	O
third	O
party	O
administrators	O
.	O
</s>
<s>
About	O
125	O
employees	O
of	O
hCentive	B-General_Concept
work	O
at	O
the	O
corporate	O
headquarters	O
.	O
</s>
<s>
hCentive	B-General_Concept
was	O
founded	O
in	O
2009	O
by	O
Sanjay	O
Singh	O
,	O
Manoj	O
Agarwala	O
and	O
Tarun	O
Upaday	O
.	O
</s>
<s>
The	O
idea	O
of	O
founding	O
the	O
hCentive	B-General_Concept
company	O
emerged	O
from	O
concepts	O
of	O
the	O
Affordable	O
Care	O
Act	O
-	O
ACA	O
,	O
when	O
health	O
care	O
reform	O
was	O
being	O
debated	O
in	O
the	O
United	O
States	O
Congress	O
.	O
</s>
<s>
hCentive	B-General_Concept
's	O
WebInsure	O
State	O
is	O
a	O
cloud-hosted	B-Architecture
solution	O
for	O
state-based	O
health	O
insurance	O
exchanges	O
.	O
</s>
<s>
Company	O
's	O
WebInsure	O
Private	O
Exchange	O
solution	O
is	O
created	O
specially	O
for	O
the	O
private	O
market	O
:	O
It	O
is	O
a	O
cloud-based	B-Architecture
solution	O
to	O
be	O
used	O
for	O
health	O
plans	O
,	O
TPAs	O
,	O
and	O
dental	O
plans	O
.	O
</s>
<s>
In	O
August	O
,	O
2013	O
,	O
Geisinger	O
Health	O
Plan	O
(	O
GHP	O
)	O
,	O
a	O
health	O
insurance	O
provider	O
,	O
began	O
cooperation	O
with	O
hCentive	B-General_Concept
to	O
implement	O
health	O
insurance	O
exchange	O
integration	O
and	O
private	O
exchange	O
solutions	O
.	O
</s>
