<s>
HBO	B-Application
Max	I-Application
is	O
an	O
American	O
subscription	O
video	B-Application
on-demand	I-Application
over-the-top	O
streaming	O
service	O
which	O
is	O
the	O
property	O
of	O
parent	O
subsidiary	O
WarnerMedia	B-Application
Direct	I-Application
,	O
LLC	O
,	O
a	O
unit	O
owned	O
by	O
Warner	O
Bros	O
.	O
</s>
<s>
In	O
the	O
U.S.	O
,	O
HBO	O
Now	O
subscribers	O
and	O
HBO	O
pay	O
television	O
subscribers	O
were	O
migrated	O
to	O
HBO	B-Application
Max	I-Application
at	O
no	O
additional	O
charge	O
,	O
subject	O
to	O
availability	O
and	O
device	O
support	O
.	O
</s>
<s>
HBO	B-Application
Max	I-Application
also	O
supplanted	O
the	O
streaming	O
component	O
of	O
DC	O
Entertainment	O
's	O
DC	O
Universe	O
service	O
,	O
with	O
its	O
original	O
series	O
being	O
migrated	O
to	O
HBO	B-Application
Max	I-Application
as	O
Max	O
Originals	O
.	O
</s>
<s>
The	O
HBO	B-Application
Max	I-Application
service	O
began	O
to	O
expand	O
into	O
international	O
markets	O
in	O
2021	O
.	O
</s>
<s>
According	O
to	O
AT&T	O
,	O
HBO	O
and	O
HBO	B-Application
Max	I-Application
had	O
a	O
combined	O
total	O
of	O
69.4million	O
paying	O
subscribers	O
globally	O
on	O
June	O
30	O
,	O
2021	O
,	O
including	O
43.5million	O
HBO	B-Application
Max	I-Application
subscribers	O
in	O
the	O
U.S.	O
,	O
3.5million	O
HBO-only	O
U.S.	O
subscribers	O
(	O
primarily	O
commercial	O
customers	O
like	O
hotels	O
)	O
,	O
and	O
20.5million	O
subscribers	O
to	O
either	O
HBO	B-Application
Max	I-Application
or	O
HBO	O
by	O
itself	O
in	O
other	O
countries	O
.	O
</s>
<s>
By	O
the	O
end	O
of	O
2021	O
,	O
HBO	O
and	O
HBO	B-Application
Max	I-Application
had	O
a	O
combined	O
total	O
of	O
73.8	O
million	O
paying	O
global	O
subscribers	O
.	O
</s>
<s>
At	O
the	O
end	O
of	O
Q1	O
2022	O
,	O
HBO	O
and	O
HBO	B-Application
Max	I-Application
had	O
76.8	O
million	O
global	O
subscribers	O
.	O
</s>
<s>
Discovery	O
,	O
HBO	B-Application
Max	I-Application
is	O
one	O
of	O
the	O
combined	O
company	O
's	O
two	O
flagship	O
streaming	O
services	O
,	O
the	O
other	O
being	O
Discovery+	O
(	O
which	O
primarily	O
focuses	O
on	O
factual	O
programming	O
from	O
the	O
Discovery	O
brands	O
)	O
.	O
</s>
<s>
On	O
July	O
9	O
,	O
2019	O
,	O
WarnerMedia	O
announced	O
that	O
the	O
service	O
would	O
be	O
known	O
as	O
HBO	B-Application
Max	I-Application
,	O
and	O
would	O
launch	O
in	O
spring	O
2020	O
,	O
while	O
Reese	O
Witherspoon	O
's	O
Hello	O
Sunshine	O
and	O
Greg	O
Berlanti	O
were	O
signed	O
to	O
production	O
deals	O
for	O
the	O
service	O
.	O
</s>
<s>
On	O
October	O
29	O
,	O
2019	O
,	O
it	O
was	O
announced	O
that	O
HBO	B-Application
Max	I-Application
would	O
officially	O
launch	O
in	O
May	O
2020	O
.	O
</s>
<s>
On	O
January	O
8	O
,	O
2020	O
,	O
AT&T	O
announced	O
that	O
Audience	O
,	O
a	O
channel	O
exclusive	O
to	O
subscribers	O
of	O
AT&	O
T-owned	O
television	O
providers	O
such	O
as	O
DirecTV	O
with	O
some	O
original	O
programming	O
,	O
would	O
be	O
sunset	O
on	O
May	O
22	O
,	O
eventually	O
transitioning	O
to	O
a	O
barker	O
channel	O
for	O
HBO	B-Application
Max	I-Application
.	O
</s>
<s>
Warner	O
Bros	O
.	O
and	O
HBO	B-Application
Max	I-Application
announced	O
the	O
Warner	O
Max	O
film	O
label	O
on	O
February	O
5	O
,	O
2020	O
,	O
which	O
would	O
produce	O
eight	O
to	O
ten	O
mid-budget	O
movies	O
per	O
year	O
for	O
the	O
streaming	O
service	O
starting	O
in	O
2020	O
.	O
</s>
<s>
On	O
April	O
20	O
,	O
2020	O
,	O
WarnerMedia	O
announced	O
HBO	B-Application
Max	I-Application
's	O
launch	O
date	O
as	O
May	O
27	O
.	O
</s>
<s>
Discovery	O
,	O
Discovery	O
CFO	O
Gunnar	O
Wiedenfels	O
stated	O
that	O
the	O
company	O
planned	O
to	O
pursue	O
an	O
eventual	O
merger	O
of	O
HBO	B-Application
Max	I-Application
with	O
its	O
own	O
streaming	O
service	O
Discovery+	O
.	O
</s>
<s>
In	O
July	O
2022	O
,	O
as	O
a	O
part	O
of	O
a	O
post-merger	O
money-saving	O
and	O
strategic	O
move	O
,	O
it	O
was	O
reported	O
that	O
HBO	B-Application
Max	I-Application
had	O
ceased	O
new	O
original	O
series	O
development	O
in	O
Central	O
Europe	O
,	O
Nordic	O
Europe	O
,	O
the	O
Netherlands	O
,	O
and	O
Turkey	O
,	O
as	O
well	O
as	O
removed	O
selected	O
international	O
series	O
from	O
the	O
platform	O
worldwide	O
.	O
</s>
<s>
It	O
was	O
reported	O
that	O
France	O
and	O
Spain	O
had	O
been	O
largely	O
excluded	O
from	O
these	O
cuts	O
,	O
due	O
to	O
French	O
regulations	O
requiring	O
streaming	O
services	O
to	O
produce	O
domestic	O
content	O
,	O
and	O
Spanish-language	O
content	O
appealing	O
to	O
a	O
wide	O
range	O
of	O
markets	O
served	O
by	O
HBO	B-Application
Max	I-Application
.	O
</s>
<s>
Perrette	O
also	O
revealed	O
that	O
Discovery+	O
and	O
HBO	B-Application
Max	I-Application
would	O
merge	O
"	O
next	O
Summer	O
"	O
,	O
with	O
the	O
unified	O
service	O
launching	O
first	O
in	O
the	O
United	O
States	O
,	O
and	O
rolled	O
out	O
to	O
other	O
markets	O
beginning	O
in	O
late-2023	O
.	O
</s>
<s>
On	O
August	O
24	O
,	O
2022	O
,	O
the	O
HBO	B-Application
Max	I-Application
original	O
films	O
House	O
Party	O
(	O
which	O
was	O
pulled	O
from	O
its	O
slate	O
just	O
17	O
days	O
before	O
its	O
release	O
)	O
and	O
Evil	O
Dead	O
Rise	O
were	O
both	O
shifted	O
to	O
theatrical	O
releases	O
.	O
</s>
<s>
WBD	O
later	O
reached	O
licensing	O
deals	O
with	O
the	O
free	O
ad-supported	O
streaming	O
television	O
(	O
FAST	O
)	O
providers	O
Roku	O
and	O
Fox	O
Corp	O
's	O
Tubi	O
in	O
2023	O
;	O
the	O
deal	O
covers	O
over	O
2,000	O
hours	O
of	O
library	O
programming	O
,	O
some	O
of	O
which	O
being	O
shows	O
that	O
had	O
been	O
pulled	O
from	O
HBO	B-Application
Max	I-Application
.	O
</s>
<s>
Perrette	O
also	O
stated	O
of	O
a	O
potential	O
price	O
increase	O
for	O
HBO	B-Application
Max	I-Application
's	O
ad-free	O
tier	O
in	O
2023	O
,	O
explaining	O
that	O
it	O
was	O
"	O
an	O
opportunity	O
,	O
particularly	O
in	O
this	O
environment	O
"	O
.	O
</s>
<s>
HBO	B-Application
Max	I-Application
was	O
formed	O
under	O
WarnerMedia	O
's	O
Entertainment	O
division	O
,	O
then	O
headed	O
by	O
Robert	O
Greenblatt	O
.	O
</s>
<s>
Kevin	O
Reilly	O
,	O
president	O
of	O
WarnerMedia	O
Entertainment	O
Networks	O
,	O
which	O
includes	O
most	O
of	O
the	O
company	O
's	O
ad-supported	O
entertainment	O
channels	O
such	O
as	O
TBS	O
,	O
TNT	O
,	O
and	O
TruTV	O
,	O
was	O
also	O
given	O
the	O
role	O
of	O
as	O
chief	O
content	O
officer	O
of	O
HBO	B-Application
Max	I-Application
with	O
responsibility	O
for	O
HBO	O
Max-exclusive	O
original	O
programming	O
and	O
library	O
content	O
.	O
</s>
<s>
Bloys	O
was	O
given	O
complete	O
programming	O
oversight	O
of	O
HBO	O
and	O
HBO	B-Application
Max	I-Application
,	O
as	O
well	O
as	O
Reilly	O
's	O
other	O
previous	O
responsibilities	O
,	O
reporting	O
to	O
Sarnoff	O
.	O
</s>
<s>
Forssell	O
became	O
the	O
head	O
of	O
a	O
new	O
HBO	B-Application
Max	I-Application
operating	O
business	O
unit	O
,	O
reporting	O
directly	O
to	O
Kilar	O
.	O
</s>
<s>
On	O
April	O
23	O
,	O
2021	O
,	O
Adult	O
Swim	O
and	O
HBO	B-Application
Max	I-Application
's	O
adult	O
animation	O
development	O
teams	O
merged	O
under	O
the	O
leadership	O
of	O
Suzanna	O
Makkos	O
.	O
</s>
<s>
Discovery	O
,	O
resulting	O
in	O
layoffs	O
within	O
HBO	B-Application
Max	I-Application
's	O
non-scripted	O
originals	O
,	O
live-action	O
family	O
originals	O
,	O
international	O
originals	O
,	O
and	O
casting	O
units	O
(	O
HBO	O
itself	O
never	O
had	O
an	O
in-house	O
casting	O
department	O
)	O
.	O
</s>
<s>
HBO	B-Application
Max	I-Application
features	O
first-run	O
and	O
library	O
content	O
from	O
the	O
namesake	O
HBO	O
and	O
other	O
Warner	O
Bros	O
.	O
film	O
and	O
television	O
studios	O
and	O
brands	O
.	O
</s>
<s>
As	O
with	O
HBO	O
's	O
other	O
streaming	O
platforms	O
,	O
HBO	O
Go	O
and	O
HBO	O
Now	O
(	O
but	O
as	O
opposed	O
to	O
its	O
platforms	O
on	O
Apple	B-Device
TV	I-Device
Channels	O
and	O
Amazon	B-Application
Video	I-Application
Channels	I-Application
)	O
,	O
HBO	B-Application
Max	I-Application
does	O
not	O
include	O
feeds	O
of	O
HBO	O
's	O
linear	O
cable	O
channels	O
,	O
nor	O
any	O
content	O
from	O
Cinemax	O
.	O
</s>
<s>
Though	O
Cinemax	O
shares	O
its	O
film	O
content	O
with	O
the	O
linear	O
HBO	O
channel	O
,	O
and	O
therefore	O
the	O
majority	O
of	O
films	O
in	O
the	O
combined	O
library	O
will	O
be	O
on	O
both	O
services	O
in	O
different	O
windows	O
,	O
these	O
films	O
will	O
not	O
necessarily	O
be	O
available	O
on	O
both	O
HBO	B-Application
Max	I-Application
and	O
Cinemax	O
at	O
the	O
same	O
time	O
.	O
</s>
<s>
First	O
and	O
third-party	O
content	O
providers	O
for	O
HBO	B-Application
Max	I-Application
.	O
</s>
<s>
HBO	B-Application
Max	I-Application
also	O
has	O
podcasts	O
about	O
the	O
films	O
and	O
TV	B-Operating_System
series	O
on	O
the	O
service	O
.	O
</s>
<s>
It	O
also	O
produces	O
original	O
podcasts	O
exclusively	O
for	O
HBO	B-Application
Max	I-Application
,	O
with	O
Batman	O
:	O
The	O
Audio	O
Adventures	O
being	O
the	O
first	O
.	O
</s>
<s>
New	O
Warner	O
Bros	O
.	O
Television	O
Studios-produced	O
series	O
that	O
have	O
premiered	O
on	O
The	O
CW	O
since	O
the	O
2019	O
–	O
20	O
season	O
beginning	O
with	O
Batwoman	O
,	O
Nancy	O
Drew	O
and	O
Katy	O
Keene	O
(	O
which	O
was	O
cancelled	O
in	O
July	O
2020	O
)	O
will	O
have	O
their	O
past	O
seasons	O
placed	O
on	O
HBO	B-Application
Max	I-Application
about	O
a	O
month	O
after	O
the	O
season	O
finale	O
airs	O
on	O
television	O
(	O
streaming	O
rights	O
to	O
existing	O
series	O
remains	O
with	O
Netflix	O
under	O
an	O
existing	O
deal	O
)	O
.	O
</s>
<s>
On	O
July	O
9	O
,	O
2019	O
,	O
HBO	B-Application
Max	I-Application
acquired	O
the	O
U.S.	O
streaming	O
rights	O
to	O
Friends	O
in	O
a	O
$425million	O
deal	O
,	O
and	O
on	O
September	O
17	O
,	O
2019	O
,	O
acquired	O
the	O
U.S.	O
streaming	O
rights	O
to	O
The	O
Big	O
Bang	O
Theory	O
,	O
as	O
part	O
of	O
a	O
deal	O
that	O
also	O
extends	O
TBS	O
's	O
off-network	O
rights	O
to	O
the	O
series	O
through	O
2028	O
.	O
</s>
<s>
Additionally	O
,	O
future	O
shows	O
by	O
BBC	O
Studios	O
will	O
be	O
co-produced	O
with	O
HBO	B-Application
Max	I-Application
.	O
</s>
<s>
HBO	O
also	O
extended	O
their	O
existing	O
partnership	O
with	O
Sesame	O
Workshop	O
,	O
while	O
moving	O
said	O
content	O
to	O
the	O
front	O
of	O
the	O
HBO	B-Application
Max	I-Application
brand	O
.	O
</s>
<s>
Select	O
episodes	O
from	O
all	O
fifty	O
seasons	O
of	O
Sesame	B-Application
Street	I-Application
(	O
dating	O
back	O
to	O
1969	O
)	O
are	O
available	O
to	O
stream	O
on	O
the	O
service	O
for	O
the	O
first	O
time	O
ever	O
.	O
</s>
<s>
Additionally	O
,	O
future	O
seasons	O
of	O
Sesame	B-Application
Street	I-Application
will	O
stream	O
exclusively	O
on	O
HBO	B-Application
Max	I-Application
,	O
alongside	O
Esme	O
&	O
Roy	O
,	O
and	O
several	O
new	O
spin-offs	O
starting	O
with	O
The	O
Not-Too-Late	O
Show	O
with	O
Elmo	O
,	O
Sesame	B-Application
Street	I-Application
:	O
Mecha	O
Builders	O
,	O
and	O
The	O
Monster	O
at	O
the	O
End	O
of	O
This	O
Story	O
.	O
</s>
<s>
On	O
March	O
8	O
,	O
2022	O
,	O
WarnerMedia	O
and	O
Sesame	O
Workshop	O
announced	O
they	O
will	O
plan	O
new	O
shows	O
for	O
Cartoon	O
Network	O
for	O
the	O
new	O
original	O
series	O
run	O
and	O
a	O
second	O
run	O
acquisition	O
rights	O
HBO	B-Application
Max	I-Application
,	O
including	O
Charlotte	O
's	O
Web	O
,	O
and	O
Bea	O
's	O
Block	O
as	O
well	O
as	O
the	O
animation	O
special	O
Sesame	B-Application
Street	I-Application
:	O
The	O
Nutcracker	O
.	O
</s>
<s>
In	O
addition	O
,	O
new	O
episodes	O
to	O
start	O
of	O
the	O
53rd	O
season	O
of	O
Sesame	B-Application
Street	I-Application
and	O
spin-offs	O
will	O
be	O
available	O
to	O
stream	O
on	O
HBO	B-Application
Max	I-Application
in	O
selecting	O
Asian	O
territories	O
while	O
holding	O
the	O
second	O
run	O
acquisition	O
rights	O
to	O
replace	O
PBS	O
,	O
more	O
than	O
a	O
new	O
first	O
run	O
for	O
Cartoon	O
Network	O
.	O
</s>
<s>
HBO	B-Application
Max	I-Application
has	O
acquired	O
the	O
streaming	O
rights	O
to	O
several	O
Comedy	O
Central	O
series	O
,	O
including	O
South	B-Application
Park	I-Application
,	O
Awkwafina	O
Is	O
Nora	O
from	O
Queens	O
,	O
South	O
Side	O
,	O
and	O
The	O
Other	O
Two	O
;	O
with	O
the	O
latter	O
two	O
becoming	O
Max	O
Original	O
series	O
.	O
</s>
<s>
In	O
November	O
2021	O
,	O
HBO	B-Application
Max	I-Application
acquired	O
the	O
rights	O
to	O
Globo	O
's	O
telenovelas	O
and	O
series	O
for	O
Latin	O
America	O
and	O
the	O
Caribbean	O
outside	O
of	O
Brazil	O
.	O
</s>
<s>
In	O
February	O
2022	O
,	O
Sony	O
Pictures	O
and	O
WarnerMedia	O
announced	O
that	O
they	O
will	O
extend	O
their	O
agreement	O
to	O
carry	O
films	O
from	O
its	O
subsidiary	O
companies	O
in	O
its	O
Central	O
and	O
Eastern	O
Europe	O
pay	O
television	O
window	O
rights	O
window	O
along	O
with	O
the	O
library	O
of	O
television	O
series	O
produced	O
by	O
its	O
sister	O
company	O
Sony	O
Pictures	O
Television	O
Studios	O
,	O
the	O
deal	O
will	O
also	O
include	O
the	O
rights	O
to	O
its	O
releases	O
beginning	O
in	O
2022	O
for	O
broadcasting	O
on	O
its	O
channels	O
and	O
will	O
be	O
streaming	O
it	O
on	O
HBO	B-Application
Max	I-Application
throughout	O
Central	O
and	O
Eastern	O
Europe	O
.	O
</s>
<s>
Animation	O
(	O
including	O
the	O
Looney	B-Application
Tunes	I-Application
franchise	O
and	O
Hanna-Barbera	O
productions	O
,	O
such	O
as	O
Scooby-Doo	B-Application
,	O
Tom	B-Application
and	I-Application
Jerry	I-Application
and	O
Tex	O
Avery	O
's	O
cartoons	O
as	O
well	O
)	O
and	O
Cartoon	O
Network	O
,	O
along	O
with	O
Adult	O
Swim	O
.	O
</s>
<s>
Original	O
animated	O
series	O
(	O
including	O
the	O
Adventure	B-Application
Time	I-Application
epilogue	O
specials	O
Adventure	B-Application
Time	I-Application
:	O
Distant	O
Lands	O
,	O
Jellystone	O
!,	O
Looney	B-Application
Tunes	I-Application
Cartoons	O
,	O
continuations	O
of	O
Infinity	O
Train	O
and	O
Summer	O
Camp	O
Island	O
,	O
and	O
a	O
reboot	O
of	O
The	O
Boondocks	O
produced	O
by	O
Sony	O
Pictures	O
Animation	O
)	O
for	O
both	O
network	O
sections	O
were	O
also	O
announced	O
for	O
HBO	B-Application
Max	I-Application
,	O
and	O
the	O
service	O
beat	O
out	O
competitors	O
to	O
acquire	O
exclusive	O
domestic	O
streaming	O
rights	O
to	O
South	B-Application
Park	I-Application
and	O
its	O
next	O
three	O
seasons	O
for	O
$500million	O
–	O
with	O
first-run	O
episodes	O
being	O
added	O
24	O
hours	O
after	O
their	O
premiere	O
on	O
Comedy	O
Central	O
.	O
</s>
<s>
Fellow	O
Otter	O
Media	O
company	O
Rooster	O
Teeth	O
also	O
contributes	O
content	O
,	O
with	O
season	O
two	O
of	O
Gen:Lock	O
to	O
be	O
a	O
timed	O
exclusive	O
for	O
HBO	B-Application
Max	I-Application
.	O
</s>
<s>
It	O
was	O
later	O
announced	O
that	O
the	O
films	O
would	O
be	O
removed	O
on	O
August	O
25	O
and	O
made	O
available	O
on	O
NBCUniversal	O
's	O
streaming	O
service	O
Peacock	B-Application
.	O
</s>
<s>
On	O
May	O
29	O
,	O
2020	O
,	O
HBO	B-Application
Max	I-Application
acquired	O
the	O
exclusive	O
streaming	O
rights	O
to	O
The	O
Big	O
Bang	O
Theory	O
spin-off	O
Young	O
Sheldon	O
.	O
</s>
<s>
On	O
June	O
9	O
,	O
2020	O
,	O
Gone	O
with	O
the	O
Wind	O
was	O
temporarily	O
removed	O
from	O
HBO	B-Application
Max	I-Application
's	O
library	O
amid	O
the	O
George	O
Floyd	O
protests	O
,	O
following	O
an	O
op-ed	O
in	O
the	O
Los	O
Angeles	O
Times	O
by	O
12	O
Years	O
a	O
Slave	O
screenwriter	O
John	O
Ridley	O
.	O
</s>
<s>
On	O
June	O
27	O
,	O
2020	O
,	O
it	O
was	O
revealed	O
that	O
DC	O
Universe	O
original	O
Harley	O
Quinn	O
will	O
stream	O
its	O
first	O
two	O
seasons	O
on	O
HBO	B-Application
Max	I-Application
.	O
</s>
<s>
On	O
June	O
29	O
,	O
2020	O
,	O
HBO	B-Application
Max	I-Application
secured	O
the	O
exclusive	O
streaming	O
rights	O
of	O
the	O
Oprah	O
Winfrey	O
Network	O
series	O
David	O
Makes	O
Man	O
.	O
</s>
<s>
On	O
September	O
18	O
,	O
2020	O
,	O
it	O
was	O
announced	O
that	O
all	O
DC	O
Universe	O
content	O
would	O
be	O
migrating	O
to	O
HBO	B-Application
Max	I-Application
,	O
including	O
original	O
shows	O
like	O
Titans	O
and	O
Young	O
Justice	O
,	O
which	O
will	O
have	O
their	O
newest	O
seasons	O
air	O
exclusively	O
on	O
the	O
service	O
.	O
</s>
<s>
On	O
October	O
28	O
,	O
2020	O
,	O
it	O
was	O
announced	O
that	O
the	O
1990s	O
series	O
Tiny	B-Application
Toon	I-Application
Adventures	I-Application
would	O
be	O
rebooted	O
for	O
Cartoon	O
Network	O
and	O
HBO	B-Application
Max	I-Application
as	O
Tiny	O
Toons	O
Looniversity	O
,	O
featuring	O
older	O
versions	O
of	O
the	O
characters	O
.	O
</s>
<s>
In	O
February	O
2021	O
,	O
it	O
was	O
announced	O
that	O
WarnerMedia	O
's	O
international	O
preschool	O
brand	O
Cartoonito	O
would	O
launch	O
in	O
the	O
United	O
States	O
via	O
Cartoon	O
Network	O
and	O
HBO	B-Application
Max	I-Application
later	O
in	O
the	O
year	O
,	O
with	O
a	O
slate	O
of	O
50	O
series	O
by	O
2023	O
.	O
</s>
<s>
In	O
renewing	O
his	O
contract	O
with	O
WarnerMedia	O
,	O
Conan	O
O'Brien	O
announced	O
plans	O
to	O
move	O
to	O
a	O
weekly	O
variety	O
format	O
on	O
HBO	B-Application
Max	I-Application
from	O
his	O
nightly	O
TBS	O
show	O
,	O
ending	O
a	O
28-year	O
run	O
on	O
late-night	O
television	O
between	O
NBC	O
and	O
TBS	O
in	O
June	O
2021	O
.	O
</s>
<s>
On	O
January	O
1	O
,	O
2022	O
,	O
HBO	B-Application
Max	I-Application
removed	O
the	O
Crunchyroll	O
hub	O
,	O
instead	O
redirecting	O
subscribers	O
to	O
a	O
"	O
global	O
animation	O
"	O
page	O
that	O
combines	O
selected	O
anime	O
with	O
other	O
international	O
animated	O
films	O
.	O
</s>
<s>
On	O
November	O
22	O
,	O
2021	O
,	O
Disney	O
and	O
WarnerMedia	O
reached	O
a	O
deal	O
to	O
amend	O
the	O
pre-existing	O
contract	O
HBO	O
had	O
with	O
20th	O
Century	O
Studios	O
to	O
allow	O
Disney+	B-Application
or	O
Hulu	B-Application
and	O
HBO	B-Application
Max	I-Application
to	O
share	O
the	O
streaming	O
rights	O
to	O
half	O
of	O
20th	O
Century	O
Studios	O
 '	O
and	O
Searchlight	O
Pictures	O
 '	O
2022	O
theatrical	O
slate	O
in	O
the	O
United	O
States	O
during	O
the	O
pay-one	O
window	O
,	O
with	O
Ron	O
's	O
Gone	O
Wrong	O
being	O
the	O
first	O
film	O
under	O
the	O
deal	O
,	O
becoming	O
available	O
on	O
both	O
Disney+	B-Application
and	O
HBO	B-Application
Max	I-Application
on	O
December	O
15	O
,	O
2021	O
.	O
</s>
<s>
Disney	O
will	O
still	O
have	O
full	O
streaming	O
rights	O
to	O
any	O
20th	O
Century	O
Studios	O
and	O
Searchlight	O
Pictures	O
films	O
produced	O
for	O
Disney+	B-Application
or	O
Hulu	B-Application
,	O
while	O
the	O
Disney	O
deal	O
with	O
WarnerMedia	O
for	O
streaming	O
20th	O
Century	O
Studios	O
and	O
Searchlight	O
Pictures	O
films	O
on	O
HBO	B-Application
Max	I-Application
will	O
end	O
in	O
2022	O
,	O
with	O
Disney+	B-Application
and	O
Hulu	B-Application
assuming	O
the	O
full	O
pay-one	O
rights	O
to	O
those	O
films	O
in	O
the	O
future	O
.	O
</s>
<s>
On	O
February	O
15	O
,	O
2022	O
,	O
it	O
was	O
announced	O
that	O
first-run	O
episodes	O
of	O
South	B-Application
Park	I-Application
would	O
move	O
to	O
Paramount+	B-Application
beginning	O
with	O
season	O
27	O
in	O
2024	O
,	O
and	O
the	O
series	O
library	O
would	O
move	O
from	O
HBO	B-Application
Max	I-Application
to	O
the	O
service	O
in	O
the	O
United	O
States	O
in	O
2025	O
.	O
</s>
<s>
On	O
August	O
4	O
,	O
2022	O
,	O
it	O
was	O
announced	O
that	O
selected	O
Magnolia	O
Network	O
programs	O
would	O
become	O
available	O
on	O
HBO	B-Application
Max	I-Application
in	O
September	O
2022	O
.	O
</s>
<s>
On	O
October	O
7	O
,	O
2022	O
,	O
it	O
was	O
announced	O
that	O
the	O
HBO	B-Application
Max	I-Application
original	O
series	O
Harley	O
Quinn	O
will	O
have	O
a	O
Valentine	O
's	O
Day	O
Special	O
titled	O
"	O
Harley	O
Quinn	O
:	O
A	O
Very	O
Problematic	O
Valentine	O
’s	O
Day	O
Special	O
"	O
on	O
February	O
23	O
,	O
2023	O
.	O
</s>
<s>
In	O
late	O
2020	O
,	O
due	O
to	O
the	O
COVID-19	O
pandemic	O
,	O
WarnerMedia	O
moved	O
two	O
Warner	O
Bros	O
.	O
films	O
originally	O
intended	O
as	O
major	O
theatrical	O
releases	O
to	O
either	O
exclusive	O
or	O
simultaneous	O
releases	O
on	O
HBO	B-Application
Max	I-Application
.	O
</s>
<s>
The	O
Witches	O
was	O
released	O
exclusively	O
on	O
HBO	B-Application
Max	I-Application
in	O
the	O
U.S.	O
on	O
October	O
22	O
,	O
and	O
Wonder	O
Woman	O
1984	O
debuted	O
simultaneously	O
in	O
North	O
American	O
theaters	O
and	O
on	O
HBO	B-Application
Max	I-Application
on	O
December	O
25	O
,	O
although	O
the	O
latter	O
was	O
initially	O
only	O
available	O
on	O
the	O
service	O
for	O
a	O
month	O
.	O
</s>
<s>
Subsequent	O
films	O
released	O
under	O
the	O
same-day	O
theatrical/streaming	O
window	O
to	O
date	O
were	O
Judas	O
and	O
the	O
Black	O
Messiah	O
(	O
February	O
12	O
)	O
,	O
Tom	B-Application
and	I-Application
Jerry	I-Application
(	O
February	O
26	O
)	O
,	O
Godzilla	O
vs.	O
Kong	O
(	O
March	O
31	O
)	O
,	O
Mortal	O
Kombat	O
(	O
April	O
23	O
)	O
,	O
Those	O
Who	O
Wish	O
Me	O
Dead	O
(	O
May	O
14	O
)	O
,	O
The	O
Conjuring	O
:	O
The	O
Devil	O
Made	O
Me	O
Do	O
It	O
(	O
June	O
4	O
)	O
,	O
In	O
the	O
Heights	O
(	O
June	O
10	O
)	O
,	O
Space	B-Device
Jam	I-Device
:	I-Device
A	I-Device
New	I-Device
Legacy	I-Device
(	O
July	O
16	O
)	O
,	O
The	O
Suicide	O
Squad	O
(	O
August	O
5	O
)	O
,	O
Reminiscence	O
(	O
August	O
20	O
)	O
,	O
Malignant	O
(	O
September	O
10	O
)	O
,	O
Cry	O
Macho	O
(	O
September	O
17	O
)	O
,	O
The	O
Many	O
Saints	O
of	O
Newark	O
(	O
October	O
1	O
)	O
,	O
Dune	O
(	O
October	O
22	O
)	O
,	O
King	O
Richard	O
(	O
November	O
19	O
)	O
,	O
and	O
The	O
Matrix	O
Resurrections	O
(	O
December	O
22	O
)	O
.	O
</s>
<s>
Standard	O
release	O
windows	O
applied	O
to	O
each	O
film	O
after	O
their	O
initial	O
limited-run	O
streaming	O
release	O
on	O
the	O
service	O
;	O
HBO	B-Application
Max	I-Application
would	O
then	O
reassume	O
streaming	O
rights	O
to	O
the	O
aforementioned	O
Warner	O
Bros	O
.	O
films	O
upon	O
their	O
respective	O
pay	O
television	O
premieres	O
on	O
the	O
linear	O
HBO	O
service	O
in	O
mid-to-late	O
2021	O
or	O
2022	O
,	O
depending	O
on	O
the	O
scheduled	O
start	O
of	O
their	O
individual	O
HBO	O
exhibition	O
agreements	O
.	O
</s>
<s>
Viewership	O
of	O
the	O
films	O
varied	O
,	O
with	O
Mortal	O
Kombat	O
reaching	O
3.8	O
million	O
,	O
The	O
Conjuring	O
:	O
The	O
Devil	O
Made	O
Me	O
Do	O
It	O
totaling	O
1.6	O
million	O
,	O
and	O
In	O
the	O
Heights	O
totaling	O
693,000	O
(	O
according	O
to	O
Samba	B-Operating_System
TV	I-Operating_System
,	O
as	O
WarnerMedia	O
does	O
not	O
report	O
viewership	O
numbers	O
for	O
HBO	B-Application
Max	I-Application
)	O
.	O
</s>
<s>
The	O
45-day	O
release	O
window	O
for	O
HBO	B-Application
Max	I-Application
was	O
only	O
used	O
for	O
two	O
films	O
(	O
The	O
Batman	O
and	O
Fantastic	O
Beasts	O
:	O
The	O
Secrets	O
of	O
Dumbledore	O
)	O
before	O
it	O
was	O
reported	O
in	O
August	O
2022	O
that	O
as	O
part	O
of	O
a	O
restructuring	O
of	O
Warner	O
Bros	O
 '	O
film	O
distribution	O
strategy	O
following	O
the	O
merger	O
of	O
WarnerMedia	O
and	O
Discovery	O
,	O
Inc	O
,	O
the	O
length	O
of	O
the	O
window	O
would	O
now	O
be	O
decided	O
for	O
each	O
film	O
on	O
a	O
case-by-case	O
basis	O
.	O
</s>
<s>
AT&T	O
chairman	O
and	O
CEO	O
Randall	O
L	O
.	O
Stephenson	O
did	O
not	O
rule	O
out	O
adding	O
live	O
sporting	O
events	O
from	O
Turner	O
Sports	O
to	O
HBO	B-Application
Max	I-Application
in	O
the	O
future	O
.	O
</s>
<s>
Turner	O
Sports	O
 '	O
broadcast	O
rights	O
to	O
the	O
National	O
Hockey	O
League	O
as	O
of	O
the	O
2021	O
–	O
22	O
season	O
includes	O
an	O
option	O
for	O
HBO	B-Application
Max	I-Application
to	O
hold	O
over-the-top	O
streaming	O
rights	O
,	O
including	O
simulcasts	O
of	O
games	O
aired	O
on	O
TNT	O
,	O
and	O
games	O
exclusive	O
to	O
the	O
service	O
.	O
</s>
<s>
It	O
was	O
stated	O
that	O
at	O
least	O
half	O
the	O
matches	O
per-season	O
will	O
be	O
exclusive	O
to	O
HBO	B-Application
Max	I-Application
.	O
</s>
<s>
At	O
launch	O
,	O
HBO	B-Application
Max	I-Application
did	O
not	O
support	O
4K	B-Device
,	O
HDR	B-Application
,	O
Dolby	B-Device
Vision	I-Device
,	O
or	O
Dolby	O
Atmos	O
,	O
but	O
support	O
for	O
these	O
technologies	O
were	O
planned	O
as	O
"	O
part	O
of	O
the	O
HBO	B-Application
Max	I-Application
product	O
roadmap	O
"	O
.	O
</s>
<s>
Support	O
for	O
4K	B-Device
,	O
HDR	B-Application
,	O
and	O
Atmos	O
was	O
added	O
starting	O
with	O
the	O
release	O
of	O
Wonder	O
Woman	O
1984	O
,	O
with	O
WarnerMedia	O
promising	O
to	O
add	O
more	O
content	O
in	O
these	O
formats	O
throughout	O
2021	O
and	O
beyond	O
.	O
</s>
<s>
In	O
October	O
2020	O
,	O
the	O
American	O
Council	O
of	O
the	O
Blind	O
announced	O
it	O
had	O
reached	O
a	O
settlement	O
with	O
WarnerMedia	O
whereby	O
at	O
least	O
1,500	O
hours	O
of	O
HBO	B-Application
Max	I-Application
content	O
will	O
be	O
available	O
with	O
AD	O
by	O
the	O
end	O
of	O
March	O
2021	O
,	O
increasing	O
to	O
at	O
least	O
6,000	O
hours	O
by	O
March	O
2023	O
,	O
along	O
with	O
other	O
accessibility	O
enhancements	O
to	O
the	O
website	O
and	O
apps	O
by	O
September	O
2021	O
.	O
</s>
<s>
HBO	B-Application
Max	I-Application
later	O
began	O
rolling	O
out	O
AD	O
on	O
select	O
titles	O
on	O
March	O
26	O
,	O
2021	O
.	O
</s>
<s>
The	O
majority	O
of	O
active	O
subscribers	O
to	O
the	O
HBO	O
pay	O
TV	B-Operating_System
service	O
(	O
which	O
previously	O
included	O
HBO	O
Go	O
)	O
,	O
and	O
most	O
customers	O
that	O
were	O
subscribed	O
to	O
HBO	O
Now	O
at	O
time	O
of	O
launch	O
,	O
can	O
access	O
HBO	B-Application
Max	I-Application
for	O
no	O
extra	O
charge	O
,	O
with	O
all	O
three	O
services	O
generally	O
sharing	O
the	O
same	O
price	O
point	O
of	O
$14.99	O
per	O
month	O
.	O
</s>
<s>
However	O
,	O
this	O
transition	O
is	O
contingent	O
on	O
the	O
customer	O
's	O
current	O
provider	O
or	O
biller	O
having	O
signed	O
a	O
new	O
distribution	O
agreement	O
for	O
HBO	B-Application
Max	I-Application
with	O
WarnerMedia	O
.	O
</s>
<s>
On	O
May	O
27	O
,	O
2020	O
,	O
as	O
part	O
of	O
an	O
agreement	O
with	O
Time	O
Warner	O
that	O
renewed	O
its	O
carriage	O
contract	O
for	O
the	O
Turner	O
Broadcasting	O
System	O
networks	O
and	O
gave	O
its	O
over-the-top	O
television	O
service	O
Sling	O
TV	B-Operating_System
distribution	O
rights	O
to	O
the	O
linear	O
HBO	O
channel	O
,	O
Dish	O
Network	O
secured	O
an	O
option	O
to	O
become	O
a	O
distribution	O
partner	O
for	O
HBO	B-Application
Max	I-Application
following	O
the	O
exclusivity	O
period	O
with	O
Apple	O
.	O
</s>
<s>
HBO	O
content	O
is	O
also	O
available	O
as	O
a	O
premium	O
add-on	O
for	O
DirecTV	O
Stream	O
and	O
Hulu	B-Application
for	O
the	O
same	O
$14.99	O
price	O
as	O
HBO	B-Application
Max	I-Application
.	O
</s>
<s>
In	O
announcing	O
HBO	B-Application
Max	I-Application
,	O
WarnerMedia	O
immediately	O
confirmed	O
that	O
HBO	O
subscribers	O
on	O
AT&	O
T-owned	O
platforms	O
(	O
including	O
AT&T	O
TV	B-Operating_System
,	O
DirecTV	O
,	O
U-verse	O
,	O
and	O
AT&T	O
Mobility	O
)	O
will	O
receive	O
HBO	B-Application
Max	I-Application
on-launch	O
at	O
no	O
additional	O
charge	O
.	O
</s>
<s>
AT&T	O
customers	O
who	O
are	O
subscribed	O
to	O
their	O
highest-tiered	O
internet	O
,	O
TV	B-Operating_System
and	O
wireless	O
plans	O
will	O
also	O
receive	O
HBO	B-Application
Max	I-Application
for	O
free	O
,	O
while	O
those	O
on	O
lower-tiered	O
plans	O
will	O
get	O
a	O
free	O
trial	O
ranging	O
from	O
one	O
month	O
to	O
one	O
year	O
.	O
</s>
<s>
Existing	O
HBO	O
Now	O
subscribers	O
billed	O
directly	O
by	O
HBO	O
were	O
also	O
migrated	O
to	O
HBO	B-Application
Max	I-Application
on-launch	O
at	O
no	O
additional	O
charge	O
.	O
</s>
<s>
On	O
April	O
27	O
,	O
2020	O
,	O
an	O
agreement	O
was	O
announced	O
for	O
HBO	O
Now	O
subscribers	O
via	O
Apple	O
(	O
both	O
in-app	O
subscriptions	O
and	O
Apple	B-Device
TV	I-Device
Channels	O
)	O
to	O
be	O
migrated	O
to	O
HBO	B-Application
Max	I-Application
.	O
</s>
<s>
Content	O
from	O
HBO	B-Application
Max	I-Application
will	O
be	O
listed	O
in	O
the	O
Apple	B-Operating_System
TV	I-Operating_System
app	I-Operating_System
along	O
with	O
there	O
being	O
a	O
dedicated	O
HBO	B-Application
Max	I-Application
hub	O
in	O
the	O
app	O
.	O
</s>
<s>
On	O
Apple	B-Device
TV	I-Device
devices	O
,	O
HBO	B-Application
Max	I-Application
is	O
available	O
to	O
the	O
regular	O
fourth	O
generation	O
Apple	B-Device
TV	I-Device
and	O
fifth	O
and	O
sixth	O
generation	O
Apple	B-Device
TV	I-Device
4K	I-Device
;	O
earlier	O
versions	O
which	O
do	O
not	O
support	O
third-party	O
app	O
download	O
are	O
not	O
supported	O
.	O
</s>
<s>
At	O
launch	O
,	O
HBO	B-Application
Max	I-Application
was	O
only	O
available	O
to	O
customers	O
in	O
the	O
United	O
States	O
and	O
certain	O
territories	O
of	O
the	O
same	O
country	O
.	O
</s>
<s>
Users	O
from	O
outside	O
the	O
U.S.	O
that	O
are	O
detected	O
to	O
have	O
used	O
services	O
such	O
as	O
virtual	B-Application
private	I-Application
networks	I-Application
(	O
VPN	B-Application
)	O
to	O
evade	O
the	O
geo-blocking	O
to	O
use	O
HBO	B-Application
Max	I-Application
are	O
subject	O
to	O
have	O
their	O
services	O
terminated	O
with	O
no	O
refund	O
.	O
</s>
<s>
WarnerMedia	O
subsequently	O
negotiated	O
with	O
other	O
pay	O
TV	B-Operating_System
providers	O
for	O
similar	O
arrangements	O
.	O
</s>
<s>
On	O
February	O
20	O
,	O
2020	O
,	O
WarnerMedia	O
announced	O
a	O
distribution	O
deal	O
with	O
YouTube	O
TV	B-Operating_System
that	O
would	O
allow	O
members	O
to	O
add	O
HBO	O
and	O
Cinemax	O
,	O
while	O
also	O
being	O
able	O
to	O
include	O
HBO	B-Application
Max	I-Application
as	O
an	O
add-on	O
.	O
</s>
<s>
On	O
April	O
15	O
,	O
2020	O
,	O
WarnerMedia	O
announced	O
a	O
similar	O
deal	O
with	O
Charter	O
Spectrum	O
(	O
which	O
acquired	O
Warner	O
's	O
former	O
cable	O
division	O
after	O
it	O
was	O
spun	O
off	O
in	O
2009	O
,	O
in	O
May	O
2016	O
)	O
to	O
give	O
access	O
to	O
HBO	B-Application
Max	I-Application
for	O
HBO	O
subscribers	O
via	O
their	O
TV	B-Operating_System
Everywhere	O
credentials	O
.	O
</s>
<s>
A	O
similar	O
agreement	O
was	O
announced	O
with	O
Hulu	B-Application
on	O
May	O
1	O
for	O
most	O
existing	O
subscribers	O
via	O
Hulu	B-Application
+	O
Live	O
TV	B-Operating_System
,	O
as	O
well	O
as	O
being	O
available	O
as	O
an	O
add-on	O
to	O
all	O
other	O
plans	O
on	O
the	O
service	O
.	O
</s>
<s>
On	O
May	O
20	O
,	O
2020	O
,	O
it	O
was	O
announced	O
that	O
WarnerMedia	O
had	O
made	O
distribution	O
deals	O
with	O
Altice	O
USA	O
,	O
Cox	O
Communications	O
,	O
Xbox	B-Protocol
,	O
Samsung	B-Application
,	O
PlayStation	B-Device
,	O
Verizon	O
Communications	O
and	O
the	O
National	O
Cable	O
Television	O
Cooperative	O
(	O
NCTC	O
)	O
.	O
</s>
<s>
HBO	B-Application
Max	I-Application
is	O
also	O
available	O
on	O
Xfinity	O
Flex	O
and	O
Cox	O
Contour	O
Stream	O
Player	O
.	O
</s>
<s>
The	O
most	O
prominent	O
platforms	O
without	O
agreements	O
to	O
carry	O
HBO	B-Application
Max	I-Application
at	O
the	O
launch	O
were	O
Amazon	B-Application
(	O
maker	O
of	O
the	O
Fire	B-Application
TV	I-Application
and	O
Fire	B-Application
HD	I-Application
devices	O
)	O
and	O
Roku	O
,	O
which	O
together	O
are	O
estimated	O
to	O
control	O
70%	O
of	O
the	O
U.S.	O
streaming	O
player	O
market	O
.	O
</s>
<s>
With	O
both	O
platforms	O
,	O
non-Max	O
HBO	O
content	O
remained	O
available	O
as	O
usual	O
through	O
the	O
companies	O
 '	O
respective	O
channels	O
platforms	O
and/or	O
through	O
HBO	O
Now	O
(	O
which	O
was	O
rebranded	O
to	O
just	O
"	O
HBO	O
"	O
on	O
July	O
31	O
,	O
2020	O
)	O
while	O
deals	O
for	O
HBO	B-Application
Max	I-Application
were	O
being	O
worked	O
out	O
.	O
</s>
<s>
On	O
May	O
13	O
,	O
2020	O
,	O
John	O
Stankey	O
,	O
CEO	O
of	O
AT&T	O
,	O
revealed	O
to	O
Variety	O
that	O
Amazon	B-Application
was	O
very	O
unlikely	O
to	O
become	O
a	O
launch	O
partner	O
for	O
HBO	B-Application
Max	I-Application
;	O
the	O
parties	O
have	O
remained	O
at	O
an	O
impasse	O
following	O
the	O
launch	O
,	O
reportedly	O
due	O
to	O
a	O
disagreement	O
about	O
whether	O
Amazon	B-Application
can	O
host	O
the	O
additional	O
Max	O
programming	O
directly	O
on	O
its	O
Amazon	B-Application
Prime	I-Application
Video	I-Application
Channels	O
platform	O
as	O
it	O
does	O
for	O
HBO	O
currently	O
.	O
</s>
<s>
On	O
November	O
16	O
,	O
2020	O
,	O
it	O
was	O
announced	O
that	O
WarnerMedia	O
and	O
Amazon	B-Application
had	O
reached	O
an	O
agreement	O
to	O
make	O
HBO	B-Application
Max	I-Application
available	O
on	O
Fire	B-Application
TV	I-Application
and	O
Fire	O
Tablet	O
devices	O
beginning	O
the	O
following	O
day	O
,	O
while	O
also	O
allowing	O
subscribers	O
of	O
HBO	O
via	O
Prime	B-Application
Video	I-Application
Channels	O
access	O
to	O
the	O
HBO	B-Application
Max	I-Application
app	O
at	O
no	O
extra	O
cost	O
(	O
although	O
the	O
additional	O
Max	O
programming	O
will	O
still	O
not	O
be	O
hosted	O
on	O
the	O
Prime	B-Application
Video	I-Application
Channels	O
platform	O
)	O
.	O
</s>
<s>
On	O
December	O
16	O
,	O
2020	O
,	O
it	O
was	O
announced	O
that	O
WarnerMedia	O
and	O
Roku	O
had	O
reached	O
an	O
agreement	O
to	O
make	O
HBO	B-Application
Max	I-Application
available	O
on	O
Roku	O
devices	O
beginning	O
the	O
following	O
day	O
,	O
while	O
also	O
allowing	O
subscribers	O
of	O
HBO	O
via	O
Roku	O
Channels	O
access	O
to	O
the	O
HBO	B-Application
Max	I-Application
app	O
at	O
no	O
extra	O
cost	O
(	O
although	O
the	O
additional	O
Max	O
programming	O
will	O
still	O
not	O
be	O
hosted	O
on	O
the	O
Roku	O
Channels	O
platform	O
)	O
;	O
conversely	O
,	O
Roku	O
remote	O
controls	O
from	O
the	O
past	O
five	O
years	O
which	O
included	O
an	O
HBO	O
Now	O
app	O
shortcut	O
button	O
now	O
route	O
viewers	O
directly	O
to	O
the	O
HBO	B-Application
Max	I-Application
app	O
instead	O
.	O
</s>
<s>
On	O
July	O
29	O
,	O
2021	O
,	O
WarnerMedia	O
and	O
Dish	O
announced	O
that	O
they	O
had	O
reached	O
an	O
agreement	O
to	O
resolve	O
the	O
dispute	O
and	O
restore	O
HBO	O
to	O
Dish	O
's	O
satellite	O
service	O
,	O
along	O
with	O
offering	O
access	O
to	O
HBO	B-Application
Max	I-Application
to	O
HBO	O
subscribers	O
via	O
Dish	O
at	O
no	O
extra	O
cost	O
.	O
</s>
<s>
There	O
were	O
plans	O
for	O
HBO	B-Application
Max	I-Application
to	O
introduce	O
an	O
ad-supported	O
tier	O
by	O
2021	O
,	O
with	O
AT&T	O
later	O
announcing	O
during	O
their	O
Investor	O
Day	O
event	O
on	O
March	O
12	O
,	O
2021	O
,	O
that	O
the	O
tier	O
would	O
launch	O
in	O
June	O
of	O
the	O
same	O
year	O
.	O
</s>
<s>
Localized	O
versions	O
of	O
HBO	B-Application
Max	I-Application
launched	O
on	O
June	O
29	O
,	O
2021	O
,	O
in	O
Latin	O
America	O
and	O
the	O
Caribbean	O
,	O
on	O
October	O
26	O
,	O
2021	O
,	O
in	O
Andorra	O
,	O
Spain	O
and	O
the	O
Nordics	O
(	O
excluding	O
Iceland	O
)	O
,	O
and	O
on	O
March	O
8	O
,	O
2022	O
,	O
in	O
Central	O
&	O
Eastern	O
Europe	O
and	O
Portugal	O
,	O
in	O
part	O
by	O
converting	O
existing	O
streaming	O
services	O
operated	O
by	O
HBO	O
in	O
some	O
of	O
those	O
markets	O
to	O
the	O
HBO	B-Application
Max	I-Application
platform	O
.	O
</s>
<s>
In	O
the	O
interim	O
,	O
some	O
HBO	B-Application
Max	I-Application
original	O
programs	O
have	O
been	O
made	O
available	O
on	O
WarnerMedia	O
's	O
existing	O
international	O
platforms	O
,	O
also	O
including	O
HBO	O
Asia	O
.	O
</s>
<s>
In	O
other	O
countries	O
,	O
HBO	O
and/or	O
HBO	B-Application
Max	I-Application
original	O
programs	O
are	O
licensed	O
to	O
third-party	O
networks	O
and	O
streaming	O
services	O
under	O
long-term	O
deals	O
.	O
</s>
<s>
In	O
these	O
cases	O
,	O
HBO	B-Application
Max	I-Application
has	O
left	O
it	O
up	O
to	O
individual	O
rightsholders	O
to	O
decide	O
whether	O
to	O
offer	O
its	O
programming	O
on	O
an	O
over-the-top	O
basis	O
.	O
</s>
<s>
The	O
extent	O
and	O
lengths	O
of	O
the	O
deals	O
vary	O
by	O
country	O
;	O
not	O
all	O
networks	O
that	O
carry	O
HBO	O
programs	O
also	O
carry	O
HBO	B-Application
Max	I-Application
programs	O
,	O
and	O
in	O
some	O
cases	O
individual	O
programs	O
are	O
carried	O
by	O
different	O
services	O
.	O
</s>
<s>
However	O
,	O
as	O
part	O
of	O
the	O
WarnerMedia	O
further	O
restructuring	O
announced	O
in	O
August	O
2020	O
,	O
WarnerMedia	O
president	O
Jason	O
Kilar	O
said	O
HBO	B-Application
Max	I-Application
would	O
be	O
expanding	O
its	O
scope	O
globally	O
.	O
</s>
<s>
Operations	O
chief	O
Andy	O
Forssell	O
indicated	O
later	O
that	O
year	O
that	O
the	O
company	O
ultimately	O
plans	O
to	O
have	O
HBO	B-Application
Max	I-Application
active	O
in	O
190	O
countries	O
,	O
but	O
that	O
a	O
timeline	O
for	O
most	O
of	O
the	O
remaining	O
countries	O
had	O
not	O
been	O
decided	O
.	O
</s>
<s>
Discovery	O
has	O
decided	O
to	O
halt	O
international	O
expansion	O
of	O
HBO	B-Application
Max	I-Application
in	O
favor	O
of	O
waiting	O
to	O
replace	O
the	O
existing	O
service	O
with	O
Max	O
,	O
and	O
instead	O
continuing	O
to	O
license	O
its	O
content	O
to	O
other	O
international	O
distributors	O
such	O
as	O
Sky	O
Europe	O
and	O
Foxtel	O
in	O
markets	O
where	O
HBO	B-Application
Max	I-Application
is	O
n't	O
available	O
,	O
in	O
an	O
attempt	O
to	O
reach	O
financial	O
stability	O
for	O
the	O
company	O
.	O
</s>
<s>
HBO	B-Application
Max	I-Application
was	O
launched	O
on	O
June	O
29	O
,	O
2021	O
,	O
in	O
the	O
39	O
territories	O
of	O
Latin	O
America	O
and	O
the	O
Caribbean	O
,	O
where	O
HBO	O
already	O
operated	O
directly	O
its	O
streaming	O
service	O
HBO	O
Go	O
,	O
and	O
premium	O
television	O
channels	O
.	O
</s>
<s>
Before	O
the	O
launch	O
of	O
HBO	B-Application
Max	I-Application
,	O
Canadian	O
rights	O
to	O
HBO-owned-and-distributed	O
programming	O
were	O
held	O
by	O
Bell	O
Media	O
,	O
the	O
mass-media	O
unit	O
of	O
telecom	O
company	O
Bell	O
Canada	O
.	O
</s>
<s>
In	O
2019	O
,	O
Bell	O
Media	O
announced	O
an	O
expanded	O
partnership	O
with	O
WarnerMedia	O
for	O
the	O
rights	O
to	O
scripted	O
programming	O
produced	O
by	O
Warner	O
Bros	O
.	O
and	O
its	O
affiliates	O
for	O
HBO	B-Application
Max	I-Application
.	O
</s>
<s>
In	O
addition	O
,	O
several	O
youth	O
and	O
family-oriented	O
shows	O
produced	O
for	O
HBO	B-Application
Max	I-Application
were	O
acquired	O
by	O
rival	O
broadcaster	O
Corus	O
Entertainment	O
for	O
their	O
specialty	O
channels	O
.	O
</s>
<s>
As	O
of	O
August	O
2022	O
,	O
Max	O
,	O
the	O
successor	O
to	O
HBO	B-Application
Max	I-Application
,	O
is	O
not	O
planned	O
to	O
release	O
in	O
Canada	O
.	O
</s>
<s>
Bell	O
Media	O
has	O
also	O
stated	O
it	O
does	O
not	O
plan	O
to	O
change	O
its	O
deal	O
for	O
rights	O
to	O
programming	O
for	O
HBO	B-Application
Max	I-Application
.	O
</s>
<s>
Sky	O
Atlantic	O
is	O
available	O
in	O
the	O
UK	O
,	O
Ireland	O
,	O
Germany	O
,	O
Switzerland	B-Protocol
,	O
Austria	O
,	O
and	O
Italy	O
.	O
</s>
<s>
In	O
many	O
other	O
countries	O
,	O
HBO	B-Application
Max	I-Application
has	O
licensed	O
exclusive	O
rights	O
to	O
its	O
programming	O
to	O
television	O
networks	O
owned	O
by	O
third	O
parties	O
,	O
including	O
Sky	O
Atlantic	O
in	O
the	O
United	O
Kingdom	O
.	O
</s>
<s>
In	O
March	O
2021	O
,	O
WarnerMedia	O
confirmed	O
that	O
HBO	B-Application
Max	I-Application
would	O
not	O
launch	O
in	O
the	O
UK	O
,	O
Ireland	O
,	O
Germany	O
,	O
Switzerland	B-Protocol
,	O
Austria	O
,	O
and	O
Italy	O
before	O
2025	O
due	O
to	O
an	O
existing	O
deal	O
for	O
HBO	O
programming	O
with	O
Sky	O
Group	O
which	O
was	O
renewed	O
in	O
2019	O
but	O
does	O
not	O
automatically	O
include	O
HBO	B-Application
Max	I-Application
programs	O
produced	O
by	O
third-party	O
companies	O
or	O
Warner	O
Bros	O
.	O
</s>
<s>
The	O
video	B-Application
on	I-Application
demand	I-Application
service	O
launched	O
in	O
December	O
2012	O
.	O
</s>
<s>
HBO	O
Europe	O
had	O
announced	O
on	O
multiple	O
occasions	O
that	O
they	O
were	O
not	O
aware	O
that	O
they	O
were	O
going	O
to	O
replace	O
their	O
current	O
service	O
with	O
HBO	B-Application
Max	I-Application
,	O
nor	O
would	O
their	O
rates	O
be	O
increased	O
.	O
</s>
<s>
However	O
,	O
in	O
December	O
2020	O
,	O
the	O
head	O
of	O
HBO	B-Application
Max	I-Application
,	O
Andy	O
Forssell	O
,	O
revealed	O
that	O
all	O
HBO	O
services	O
in	O
Europe	O
,	O
including	O
HBO	O
España	O
and	O
HBO	O
Nordic	O
,	O
will	O
be	O
replaced	O
by	O
HBO	B-Application
Max	I-Application
.	O
</s>
<s>
On	O
October	O
26	O
,	O
2021	O
,	O
HBO	B-Application
Max	I-Application
was	O
launched	O
in	O
the	O
Nordics	O
(	O
excluding	O
Iceland	O
)	O
and	O
Spain	O
and	O
Andorra	O
.	O
</s>
<s>
HBO	O
programs	O
in	O
Portugal	O
were	O
previously	O
broadcast	O
on	O
the	O
premium	O
television	O
channel	O
TVSéries	O
from	O
the	O
services	O
of	O
TVCine	O
,	O
since	O
2015	O
.	O
</s>
<s>
Similarly	O
to	O
the	O
Nordics	O
and	O
Spain	O
,	O
HBO	B-Application
Max	I-Application
was	O
launched	O
in	O
Portugal	O
and	O
Central	O
and	O
Eastern	O
Europe	O
on	O
March	O
8	O
,	O
2022	O
,	O
replacing	O
HBO	O
Portugal	O
and	O
HBO	O
Go	O
.	O
</s>
<s>
Plans	O
to	O
also	O
introduce	O
HBO	B-Application
Max	I-Application
in	O
certain	O
Eastern	O
European	O
countries	O
where	O
HBO	O
Go	O
was	O
absent	O
,	O
such	O
as	O
Turkey	O
and	O
Greece	O
were	O
announced	O
on	O
October	O
2021	O
,	O
but	O
these	O
plans	O
were	O
later	O
halted	O
,	O
with	O
Vodafone	O
TV	B-Operating_System
in	O
Greece	O
and	O
various	O
TV	B-Operating_System
operators	O
in	O
Turkey	O
,	O
including	O
Digiturk	O
,	O
instead	O
getting	O
the	O
rights	O
for	O
various	O
HBO	O
and	O
HBO	B-Application
Max	I-Application
programming	O
.	O
</s>
<s>
However	O
,	O
OCS	O
do	O
not	O
have	O
the	O
rights	O
on	O
the	O
HBO	B-Application
Max	I-Application
catalogue	O
.	O
</s>
<s>
In	O
October	O
2021	O
,	O
former	O
Canal+	O
executive	O
Vera	O
Peltekian	O
was	O
appointed	O
as	O
VP	O
and	O
commissioning	O
editor	O
of	O
original	O
HBO	B-Application
Max	I-Application
programming	O
for	O
France	O
.	O
</s>
<s>
HBO	B-Application
Max	I-Application
launch	O
in	O
France	O
was	O
set	O
for	O
2023	O
,	O
but	O
was	O
cancelled	O
after	O
the	O
Warner	O
Bros	O
.	O
</s>
<s>
Discovery	O
merge	O
which	O
stopped	O
the	O
global	O
rollout	O
of	O
HBO	B-Application
Max	I-Application
in	O
order	O
to	O
launch	O
later	O
the	O
combined	O
platform	O
with	O
Discovery+	O
.	O
</s>
<s>
Meanwhile	O
,	O
Canal+	O
,	O
the	O
TF1	O
Group	O
,	O
and	O
Warner	O
TV	B-Operating_System
broadcast	O
a	O
selection	O
of	O
the	O
Warner	O
Bros.-produced	O
scripted	O
live-action	O
Max	O
Original	O
series	O
,	O
certain	O
films	O
and	O
reunion	O
specials	O
.	O
</s>
<s>
In	O
October	O
2022	O
,	O
Amazon	B-Application
Prime	I-Application
Video	I-Application
signed	O
a	O
deal	O
with	O
Warner	O
Bros	O
.	O
</s>
<s>
Discovery	O
to	O
distribute	O
the	O
HBO	B-Application
Max	I-Application
programs	O
owned	O
by	O
Warner	O
Bros	O
.	O
in	O
France	O
.	O
</s>
<s>
Discovery	O
's	O
TV	B-Operating_System
channels	O
in	O
France	O
,	O
with	O
the	O
launch	O
of	O
Le	O
Pass	O
Warner	O
(	O
"	O
Warner	O
Pass	O
"	O
)	O
,	O
a	O
subscription-based	O
channel	O
.	O
</s>
<s>
Ziggo	O
confirmed	O
that	O
its	O
HBO	O
programming	O
rights	O
are	O
set	O
to	O
expire	O
on	O
January	O
1	O
,	O
2022	O
,	O
as	O
a	O
result	O
of	O
WarnerMedia	O
launching	O
HBO	B-Application
Max	I-Application
in	O
The	O
Netherlands	O
in	O
2022	O
.	O
</s>
<s>
Deals	O
with	O
some	O
other	O
partners	O
including	O
Foxtel	O
in	O
Australia	O
and	O
Sky	O
in	O
New	O
Zealand	O
which	O
includes	O
a	O
significant	O
portion	O
of	O
HBO	B-Application
Max	I-Application
's	O
original	O
programming	O
were	O
agreed	O
or	O
renewed	O
between	O
2019	O
and	O
2021	O
.	O
</s>
<s>
Foxtel	O
and	O
Warner	O
Bros	O
Discovery	O
renewed	O
their	O
partnership	O
in	O
February	O
2023	O
,	O
making	O
HBO	O
and	O
Warner	O
Bros	O
.	O
content	O
available	O
across	O
Foxtel	O
's	O
pay-TV	O
channels	O
as	O
well	O
as	O
its	O
Foxtel	O
Now	O
and	O
Binge	O
streaming	O
services	O
.	O
</s>
<s>
Discovery	O
President	O
and	O
Managing	O
Director	O
for	O
Western	O
Pacific	O
,	O
James	O
Gibbons	O
,	O
said	O
the	O
renewed	O
deal	O
with	O
Foxtel	O
"	O
also	O
provides	O
optionality	O
for	O
future	O
collaboration	O
,	O
including	O
for	O
our	O
future	O
streaming	O
service	O
"	O
,	O
perhaps	O
hinting	O
at	O
plans	O
to	O
launch	O
HBO	B-Application
Max	I-Application
or	O
a	O
successor	O
in	O
Australia	O
in	O
the	O
future	O
.	O
</s>
<s>
In	O
June	O
2021	O
,	O
WarnerMedia	O
appointed	O
a	O
managing	O
director	O
for	O
the	O
launch	O
of	O
HBO	B-Application
Max	I-Application
in	O
eight	O
territories	O
across	O
Southeast	O
Asia	O
and	O
the	O
exploration	O
of	O
the	O
possibilities	O
to	O
launch	O
HBO	B-Application
Max	I-Application
in	O
the	O
Indian	O
market	O
.	O
</s>
<s>
Discovery	O
India	O
decided	O
to	O
premiere	O
their	O
HBO	B-Application
Max	I-Application
original	O
programming	O
,	O
including	O
their	O
original	O
films	O
,	O
on	O
Amazon	B-Application
Prime	I-Application
Video	I-Application
,	O
and	O
on	O
Disney+	B-Application
Hotstar	O
due	O
to	O
a	O
previously	O
established	O
deal	O
in	O
2016	O
.	O
</s>
<s>
The	O
plans	O
to	O
launch	O
HBO	B-Application
Max	I-Application
in	O
Southeast	O
Asia	O
were	O
later	O
halted	O
.	O
</s>
<s>
In	O
Japan	O
,	O
U-Next	O
reached	O
a	O
deal	O
to	O
carry	O
HBO	O
and	O
HBO	B-Application
Max	I-Application
original	O
programs	O
in	O
Japan	O
beginning	O
on	O
April	O
1	O
,	O
2021	O
.	O
</s>
<s>
This	O
replaced	O
a	O
previous	O
deal	O
between	O
HBO	O
and	O
Amazon	B-Application
Prime	I-Application
Video	I-Application
Japan	O
.	O
</s>
<s>
An	O
exclusive	O
,	O
multi-year	O
licensing	O
deal	O
was	O
renewed	O
in	O
March	O
2023	O
,	O
meaning	O
an	O
HBO	B-Application
Max	I-Application
launch	O
is	O
unlikely	O
in	O
this	O
region	O
in	O
the	O
near	O
future	O
.	O
</s>
<s>
HBO	B-Application
Max	I-Application
received	O
mixed	O
reception	O
from	O
media	O
observers	O
on	O
launch	O
.	O
</s>
<s>
The	O
range	O
of	O
available	O
content	O
was	O
generally	O
well	O
received	O
,	O
but	O
many	O
commented	O
on	O
the	O
likelihood	O
of	O
confusion	O
with	O
HBO	O
's	O
other	O
since-deprecated	O
streaming	O
platforms	O
,	O
HBO	O
Go	O
and	O
HBO	O
Now	O
,	O
and	O
the	O
service	O
's	O
higher	O
subscription	O
price	O
compared	O
to	O
other	O
newly	O
launched	O
streaming	O
platforms	O
like	O
Disney+	B-Application
.	O
</s>
<s>
Television	O
critics	O
also	O
expressed	O
frustration	O
that	O
the	O
library	O
of	O
original	O
series	O
(	O
not	O
including	O
its	O
former	O
late	O
night	O
adult	O
content	O
)	O
for	O
sister	O
network	O
Cinemax	O
was	O
not	O
originally	O
available	O
on	O
HBO	B-Application
Max	I-Application
,	O
though	O
much	O
of	O
its	O
output	O
had	O
arrived	O
on	O
the	O
service	O
by	O
the	O
end	O
of	O
2021	O
.	O
</s>
<s>
AT&T	O
announced	O
in	O
July	O
2020	O
that	O
HBO	B-Application
Max	I-Application
had	O
nominally	O
achieved	O
26.6million	O
subscribers	O
after	O
its	O
first	O
month	O
of	O
operation	O
,	O
including	O
23.6million	O
wholesale	O
customers	O
,	O
primarily	O
legacy	O
HBO	O
pay	O
TV	B-Operating_System
subscribers	O
that	O
were	O
covered	O
by	O
new	O
agreements	O
that	O
added	O
access	O
to	O
HBO	B-Application
Max	I-Application
at	O
no	O
extra	O
charge	O
.	O
</s>
<s>
However	O
,	O
only	O
4.1million	O
customers	O
had	O
activated	O
their	O
HBO	B-Application
Max	I-Application
accounts	O
by	O
the	O
same	O
date	O
.	O
</s>
<s>
The	O
latter	O
figure	O
was	O
seen	O
by	O
many	O
observers	O
as	O
a	O
disappointment	O
,	O
particularly	O
in	O
light	O
of	O
Disney+	B-Application
having	O
reached	O
10	O
million	O
subscribers	O
within	O
a	O
day	O
of	O
launch	O
;	O
The	O
New	O
York	O
Times	O
's	O
media	O
critic	O
Ben	O
Smith	O
wrote	O
that	O
WarnerMedia	O
had	O
"	O
badly	O
botched	O
"	O
the	O
launch	O
.	O
</s>
<s>
However	O
,	O
AT&T	O
executives	O
contended	O
that	O
it	O
had	O
been	O
a	O
"	O
flawless	O
launch	O
"	O
citing	O
increased	O
customer	O
engagement	O
compared	O
to	O
HBO	O
Now	O
and	O
overall	O
growth	O
in	O
total	O
subscriptions	O
to	O
either	O
HBO	O
or	O
HBO	B-Application
Max	I-Application
(	O
36.3million	O
,	O
vs.	O
34.6million	O
HBO	O
or	O
HBO	O
Now	O
subscribers	O
at	O
the	O
end	O
of	O
2019	O
)	O
,	O
while	O
acknowledging	O
that	O
there	O
was	O
more	O
to	O
do	O
to	O
persuade	O
existing	O
HBO	O
subscribers	O
to	O
start	O
using	O
the	O
HBO	B-Application
Max	I-Application
apps	O
.	O
</s>
<s>
Executives	O
had	O
previously	O
noted	O
that	O
HBO	B-Application
Max	I-Application
was	O
starting	O
from	O
a	O
different	O
place	O
than	O
other	O
streaming	O
services	O
as	O
it	O
was	O
building	O
on	O
the	O
existing	O
HBO	O
subscriber	O
base	O
,	O
and	O
had	O
to	O
work	O
within	O
the	O
constraints	O
of	O
many	O
of	O
HBO	O
's	O
pre-existing	O
deals	O
(	O
such	O
as	O
those	O
with	O
Amazon	B-Application
and	O
Roku	O
)	O
.	O
</s>
<s>
In	O
October	O
2020	O
,	O
AT&T	O
revealed	O
that	O
the	O
number	O
of	O
activated	O
HBO	B-Application
Max	I-Application
subscribers	O
had	O
reached	O
8.6million	O
by	O
the	O
end	O
of	O
September	O
,	O
while	O
the	O
number	O
of	O
nominal	O
(	O
eligible	O
)	O
subscribers	O
reached	O
28.7million	O
.	O
</s>
<s>
The	O
total	O
number	O
of	O
HBO	O
/	O
HBO	B-Application
Max	I-Application
subscriptions	O
in	O
the	O
U.S.	O
also	O
increased	O
to	O
28	O
million	O
.	O
</s>
<s>
With	O
an	O
agreement	O
being	O
reached	O
the	O
following	O
month	O
with	O
Amazon	B-Application
(	O
which	O
is	O
reported	O
to	O
have	O
had	O
5	O
million	O
HBO	O
subscribers	O
through	O
Prime	B-Application
Video	I-Application
Channels	O
)	O
,	O
the	O
number	O
of	O
HBO	O
Max-eligible	O
subscribers	O
is	O
understood	O
to	O
have	O
increased	O
to	O
over	O
33million	O
.	O
</s>
<s>
Discovery	O
was	O
sued	O
by	O
a	O
shareholder	O
,	O
alleging	O
that	O
WarnerMedia	O
had	O
overstated	O
the	O
number	O
of	O
HBO	B-Application
Max	I-Application
subscribers	O
by	O
including	O
unactivated	O
subscriptions	O
bundled	O
with	O
AT&T	O
services	O
.	O
</s>
