<s>
GyPSii	B-Application
is	O
a	O
provider	O
of	O
geosocial	O
networking	O
applications	O
and	O
services	O
for	O
the	O
iPhone	B-Device
,	O
iPod	B-Device
,	O
iPad	B-Device
,	O
BlackBerry	B-Application
OS	I-Application
,	O
Android	B-Application
and	O
Java-based	O
phones	O
,	O
Symbian	B-Operating_System
S60	O
and	O
S40	O
,	O
Windows	O
Mobile	O
and	O
MID	O
notebooks	O
.	O
</s>
<s>
The	O
previous	O
year	O
Harple	O
had	O
met	O
GyPSii	B-Application
's	O
other	O
founder	O
,	O
Sam	O
Critchley	O
,	O
who	O
had	O
been	O
working	O
on	O
a	O
location-based	O
mobile	O
URL	O
geolocation	O
application	O
,	O
a2b	O
,	O
originally	O
based	O
on	O
a	O
database	O
of	O
restaurant	O
and	O
other	O
landmark	O
locations	O
,	O
since	O
2004	O
,	O
and	O
which	O
had	O
launched	O
and	O
received	O
some	O
international	O
press	O
coverage	O
in	O
2006	O
.	O
</s>
<s>
After	O
meeting	O
,	O
Harple	O
and	O
Critchley	O
came	O
up	O
with	O
the	O
idea	O
for	O
GyPSii	B-Application
whilst	O
meeting	O
in	O
a	O
café	O
in	O
Amsterdam	O
and	O
began	O
to	O
collaborate	O
on	O
the	O
new	O
service	O
.	O
</s>
<s>
Their	O
application	O
became	O
the	O
Amsterdam-based	O
company	O
,	O
GeoSolutions	O
BV	O
,	O
doing	O
business	O
as	O
Gypsii	B-Application
.	O
</s>
<s>
At	O
this	O
time	O
GyPSii	B-Application
received	O
early	O
press	O
coverage	O
noting	O
the	O
role	O
positioning	O
technologies	O
would	O
begin	O
to	O
play	O
in	O
mobile	O
social	O
networks	O
.	O
</s>
<s>
GyPSii	B-Application
was	O
launched	O
in	O
time	O
for	O
the	O
2008	O
Olympics	O
in	O
Bejiing	O
,	O
where	O
the	O
app	O
's	O
real	O
time	O
blogging	O
enabled	O
event	O
results	O
,	O
videos	O
and	O
pictures	O
to	O
be	O
"	O
broadcast	O
"	O
instantly	O
via	O
GyPSii	B-Application
.	O
</s>
<s>
Shortly	O
after	O
its	O
launch	O
,	O
Harple	O
predicted	O
GyPSii	B-Application
"	O
could	O
have	O
more	O
users	O
in	O
one	O
year	O
than	O
Facebook	B-Application
had	O
in	O
three.	O
"	O
</s>
<s>
GyPSii	B-Application
added	O
about	O
1	O
million	O
new	O
users	O
in	O
China	O
in	O
the	O
last	O
quarter	O
of	O
2009	O
.	O
</s>
<s>
In	O
2009	O
,	O
GyPSii	B-Application
was	O
a	O
Webby	O
Award	O
winner	O
in	O
the	O
Social	O
Networking	O
category	O
.	O
</s>
<s>
In	O
2010	O
Sina	B-Protocol
Weibo	I-Protocol
entered	O
into	O
a	O
joint	O
venture	O
with	O
GeoSentric	O
's	O
GyPSii	B-Application
.	O
</s>
<s>
Sina	O
eventually	O
took	O
over	O
operations	O
of	O
GyPSii	B-Application
services	O
such	O
as	O
the	O
Chinese	O
language	O
location-based	O
mobile	O
social	O
networking	O
application	O
called	O
WeilLngDi	O
,	O
as	O
well	O
as	O
the	O
location-based	O
photo-sharing	O
service	O
similar	O
to	O
Instagram	B-Application
called	O
TuDing	O
.	O
</s>
<s>
GyPSii	B-Application
's	O
"	O
social	O
,	O
local	O
,	O
mobile	O
"	O
application	O
utilizes	O
GPS	O
to	O
allow	O
mobile	O
device	O
users	O
to	O
search	O
for	O
and	O
identify	O
their	O
contacts	O
locally	O
or	O
internationally	O
and	O
add	O
a	O
real	O
time	O
,	O
location-based	O
element	O
to	O
social	O
networking	O
.	O
</s>
<s>
Compatible	O
with	O
other	O
social	O
networking	O
sites	O
,	O
GyPSii	B-Application
allows	O
location-specific	O
functionality	O
to	O
be	O
transferred	O
to	O
a	O
user	O
's	O
Facebook	B-Application
page	O
,	O
showing	O
their	O
own	O
location	O
in	O
relation	O
to	O
friends	O
locations	O
.	O
</s>
<s>
GyPSii	B-Application
technology	O
also	O
lets	O
users	O
view	O
blogs	O
,	O
news	O
,	O
events	O
and	O
social	O
media	O
content	O
,	O
filtered	O
by	O
location	O
.	O
</s>
<s>
Mobile	O
phone	O
users	O
can	O
create	O
user-generated	O
content	O
in	O
real	O
time	O
using	O
GyPSii	B-Application
,	O
The	O
GyPSii	B-Application
Application	B-Application
programming	I-Application
interface	I-Application
and	O
resulting	O
User	B-Application
Experience	I-Application
has	O
been	O
likened	O
by	O
company	O
officials	O
to	O
"	O
a	O
window	O
into	O
the	O
management	O
of	O
your	O
social	O
fabric	O
and	O
your	O
interaction	O
with	O
people	O
,	O
not	O
just	O
on	O
GyPSii	B-Application
but	O
on	O
other	O
social	O
networks.	O
"	O
</s>
<s>
GyPSii	B-Application
's	O
underlying	O
database	O
of	O
user	O
information	O
can	O
additionally	O
be	O
used	O
to	O
target	O
advertising	O
.	O
</s>
<s>
In	O
October	O
2008	O
,	O
GyPSii	B-Application
's	O
PlaceMe	O
application	O
,	O
which	O
lets	O
users	O
geotag	O
photo	O
,	O
video	O
,	O
and	O
audio	O
recordings	O
to	O
be	O
shared	O
with	O
friends	O
,	O
was	O
given	O
a	O
Symbian	B-Operating_System
Star	O
Developer	O
Award	O
,	O
as	O
voted	O
by	O
Nokia	O
subsidiary	O
Navteq	O
.	O
</s>
<s>
GyPSii	B-Application
's	O
iPhone	B-Device
app	O
was	O
launched	O
in	O
2009	O
,	O
allowing	O
user-created	O
places	O
and	O
experiences	O
to	O
become	O
Internet-searchable	O
destinations	O
that	O
are	O
available	O
for	O
friends	O
and	O
communities	O
to	O
share	O
and	O
comment	O
on	O
,	O
not	O
only	O
in	O
GyPSii	B-Application
,	O
but	O
also	O
across	O
other	O
social	O
media	O
such	O
as	O
Facebook	B-Application
and	O
Twitter	B-Application
.	O
</s>
<s>
China	O
Unicom	O
has	O
also	O
partnered	O
with	O
GyPSii	B-Application
,	O
using	O
its	O
technology	O
to	O
bundle	O
GyPSii	B-Application
on	O
all	O
iPhones	B-Device
in	O
China	O
and	O
launch	O
a	O
China-based	O
social	O
networking	O
application	O
for	O
the	O
iPhone	B-Device
called	O
Unispace	O
.	O
</s>
<s>
Launched	O
in	O
February	O
2009	O
,	O
the	O
GyPSii	B-Application
OpenExperience	O
API	B-Application
(	O
OEx	O
)	O
is	O
a	O
platform	B-Application
as	I-Application
a	I-Application
service	I-Application
for	O
incorporating	O
location-based	O
social	O
networking	O
functionality	O
,	O
location	O
context	O
,	O
advertising	O
,	O
and	O
user	O
generated	O
content	O
into	O
embedded	O
mobile	O
clients	O
and	O
3rd	O
party	O
applications	O
.	O
</s>
<s>
The	O
OEx	O
API	B-Application
is	O
the	O
same	O
platform	O
on	O
which	O
GyPSii	B-Application
's	O
own	O
clients	O
are	O
built	O
.	O
</s>
<s>
In	O
March	O
2010	O
,	O
GyPSii	B-Application
launched	O
Tweetsii	O
,	O
a	O
real	O
time	O
app	O
for	O
the	O
iPhone	B-Device
,	O
Android	B-Application
and	O
BlackBerry	B-Operating_System
platforms	O
featuring	O
user	O
created	O
tweets	O
,	O
images	O
,	O
reviews	O
,	O
comments	O
,	O
checkins	O
,	O
and	O
tips	O
with	O
the	O
ability	O
to	O
build	O
an	O
index	O
of	O
places	O
,	O
with	O
updates	O
from	O
Twitter	B-Application
users	O
and	O
other	O
location-based	B-Application
services	I-Application
including	O
Gowalla	B-Application
and	O
Foursquare	B-Application
.	O
</s>
<s>
In	O
March	O
2011	O
,	O
GyPSii	B-Application
partnered	O
with	O
Chinese	O
web	O
portal	O
Sina.com	O
to	O
launch	O
WeiLingDi	O
,	O
a	O
Chinese	O
language	O
location-based	O
mobile	O
social	O
networking	O
application	O
that	O
allows	O
users	O
to	O
share	O
their	O
location	O
and	O
status	O
,	O
broadcast	O
events	O
and	O
updates	O
,	O
find	O
friends	O
,	O
and	O
earn	O
rewards	O
points	O
and	O
badges	O
.	O
</s>
<s>
Powered	O
by	O
GyPSii	B-Application
technology	O
,	O
TudingMe	O
is	O
a	O
location-based	O
social	O
photography	O
application	O
that	O
lets	O
users	O
personalize	O
and	O
share	O
photos	O
to	O
Facebook	B-Application
,	O
Twitter	B-Application
,	O
Sina	O
,	O
Sohu	O
,	O
163	O
,	O
Renren	O
,	O
Kaixin	O
and	O
QQ	O
accounts	O
.	O
</s>
<s>
A	O
China-specific	O
Instagram-like	O
photo-sharing	O
version	O
of	O
the	O
app	O
is	O
called	O
"	O
TuDing	O
"	O
,	O
which	O
means	O
‘	O
thumbtack’	O
in	O
Chinese	O
.	O
</s>
<s>
With	O
the	O
release	O
of	O
a	O
Windows	O
phone	O
7	O
version	O
,	O
TuDing	O
covers	O
all	O
major	O
smartphone	O
platforms	O
including	O
iOS	O
,	O
Android	B-Application
,	O
Symbian	B-Operating_System
and	O
BlackBerry	B-Operating_System
.	O
</s>
