<s>
Guided	B-Application
analytics	I-Application
is	O
a	O
sub-field	O
at	O
the	O
interface	O
of	O
visual	B-Application
analytics	I-Application
and	O
predictive	B-General_Concept
analytics	I-General_Concept
focused	O
on	O
the	O
development	O
of	O
interactive	O
visual	O
interfaces	O
for	O
business	B-General_Concept
intelligence	I-General_Concept
applications	O
.	O
</s>
<s>
Guided	B-Application
analytics	I-Application
applications	O
lie	O
in	O
the	O
intersection	O
between	O
business	B-General_Concept
intelligence	I-General_Concept
and	O
predictive	B-General_Concept
analytics	I-General_Concept
.	O
</s>
<s>
A	O
great	O
number	O
of	O
business	O
analysts	O
rely	O
on	O
business	B-General_Concept
intelligence	I-General_Concept
tools	O
to	O
flexibly	O
extract	O
specific	O
information	O
from	O
data	O
.	O
</s>
<s>
This	O
is	O
especially	O
true	O
when	O
predictive	B-General_Concept
analytics	I-General_Concept
(	O
machine	O
learning	O
)	O
is	O
applied	O
.	O
</s>
<s>
Guided	B-Application
analytics	I-Application
is	O
about	O
building	O
such	O
interactive	O
applications	O
.	O
</s>
<s>
By	O
mixing	O
and	O
matching	O
automation	O
and	O
interaction	O
,	O
guided	B-Application
analytics	I-Application
applications	O
empower	O
business	O
analysts	O
to	O
independently	O
extract	O
insights	O
and	O
future	O
outcomes	O
from	O
the	O
data	O
.	O
</s>
<s>
The	O
term	O
“	O
guided	B-Application
analytics	I-Application
”	O
was	O
coined	O
for	O
the	O
first	O
time	O
in	O
an	O
online	O
magazine	O
by	O
a	O
TIBCO	O
expert	O
in	O
2004	O
.	O
</s>
<s>
Back	O
then	O
,	O
predictive	B-General_Concept
analytics	I-General_Concept
in	O
business	B-General_Concept
intelligence	I-General_Concept
was	O
fairly	O
new	O
.	O
</s>
<s>
Guided	B-Application
analytics	I-Application
applications	O
were	O
focused	O
entirely	O
on	O
interactive	O
visualization	O
to	O
ease	O
the	O
access	O
to	O
trustworthy	O
KPI	O
metrics	O
through	O
a	O
database	O
.	O
</s>
<s>
In	O
2007	O
,	O
a	O
paper	O
published	O
by	O
IEEE	O
Computer	O
Society	O
Press	O
presented	O
guided	B-Application
analytics	I-Application
as	O
one	O
of	O
the	O
future	O
trends	O
in	O
business	B-General_Concept
intelligence	I-General_Concept
.	O
</s>
<s>
In	O
2012	O
,	O
one	O
of	O
the	O
main	O
visual	B-Application
analytics	I-Application
experts	O
,	O
Ben	O
Shneiderman	O
,	O
is	O
co-authored	O
in	O
a	O
paper	O
mentioning	O
guided	B-Application
analytics	I-Application
among	O
the	O
“	O
interactive	O
dynamics	O
for	O
visual	O
analysis	O
”	O
.	O
</s>
<s>
A	O
good	O
quote	O
from	O
J	O
.	O
Heer	O
and	O
B	O
.	O
Schneirderman	O
paper	O
is	O
“	O
visual-analysis	O
systems	O
can	O
incorporate	O
guided	B-Application
analytics	I-Application
to	O
lead	O
analysts	O
through	O
workflows	O
for	O
common	O
tasks	O
”	O
.	O
</s>
<s>
In	O
2016	O
,	O
vendors	O
like	O
Qlik	O
and	O
Tableau	O
proposed	O
guided	B-Application
analytics	I-Application
for	O
exploratory	B-General_Concept
data	I-General_Concept
analysis	I-General_Concept
tasks	O
.	O
</s>
<s>
Around	O
2018	O
,	O
guided	B-Application
analytics	I-Application
was	O
mentioned	O
by	O
business	B-General_Concept
intelligence	I-General_Concept
vendors	O
when	O
describing	O
applications	O
for	O
advanced	O
analytics	O
use	O
cases	O
,	O
rather	O
than	O
only	O
for	O
interactive	O
dashboards	O
.	O
</s>
<s>
In	O
fact	O
,	O
guided	B-Application
analytics	I-Application
can	O
also	O
be	O
used	O
in	O
each	O
phase	O
of	O
the	O
CRISP-DM	B-Algorithm
data	O
science	O
cycle	O
.	O
</s>
<s>
In	O
2018	O
and	O
2019	O
,	O
KNIME	B-Language
has	O
released	O
a	O
number	O
of	O
analytical	O
blueprints	O
for	O
guided	B-Application
analytics	I-Application
workflows	O
with	O
a	O
special	O
focus	O
on	O
automated	B-General_Concept
machine	I-General_Concept
learning	I-General_Concept
.	O
</s>
<s>
KNIME	B-Language
proposed	O
guided	B-Application
analytics	I-Application
as	O
a	O
key	O
mechanism	O
to	O
abstract	O
data	O
science	O
for	O
other	O
users	O
.	O
</s>
