<s>
Group	B-General_Concept
VR	I-General_Concept
is	O
a	O
term	O
created	O
by	O
McCann	O
New	O
York	O
and	O
Framestore	O
New	O
York	O
for	O
the	O
group	O
virtual	B-Application
reality	I-Application
experience	O
created	O
for	O
the	O
project	O
Field	O
Trip	O
to	O
Mars	O
which	O
launched	O
in	O
April	O
2016	O
.	O
</s>
<s>
Group	B-General_Concept
VR	I-General_Concept
was	O
also	O
used	O
as	O
a	O
term	O
to	O
describe	O
kid	O
neons	O
group	B-General_Concept
VR	I-General_Concept
platform	O
and	O
the	O
Virtual	B-Application
Reality	I-Application
Mix	O
tapes	O
.	O
</s>
<s>
In	O
mid	O
2015	O
and	O
VR	O
mixtapes	O
late	O
2015	O
through	O
first	O
half	O
of	O
2016	O
before	O
they	O
grew	O
in	O
to	O
a	O
VR	O
festival	O
and	O
then	O
the	O
virtual	B-Application
reality	I-Application
cinema	O
in	O
Collingwood	O
Australia	O
.	O
</s>
<s>
That	O
screens	O
group	B-General_Concept
VR	I-General_Concept
films	O
to	O
12	O
people	O
on	O
a	O
custom	O
gear	O
vr	O
platform	O
where	O
the	O
audience	O
can	O
identify	O
each	O
other	O
and	O
is	O
corriographed	O
around	O
the	O
story	O
.	O
</s>
<s>
Using	O
no	O
goggles	O
or	O
HMD	O
(	O
head-mounted	B-General_Concept
displays	I-General_Concept
)	O
a	O
group	O
of	O
participants	O
can	O
view	O
a	O
virtual	B-Application
reality	I-Application
experience	O
on	O
a	O
display	O
,	O
screen	O
or	O
monitor	O
.	O
</s>
<s>
The	O
world	O
's	O
first	O
group	B-General_Concept
VR	I-General_Concept
experience	O
,	O
Field	O
Trip	O
to	O
Mars	O
,	O
received	O
the	O
most	O
awards	O
of	O
any	O
single	O
campaign	O
at	O
Cannes	O
Lions	O
2016	O
.	O
</s>
